#Mitsubishi

TTAC Commentator Sjalabais writes:

Dear Sajeev,

I am and have always been a car guy. Since I am an academic with two left hands and sausage fingers, my flavour have been indestructible 70s Volvos, of which I have owned a couple.

Now I am a father and a bit cash-strapped, with the need for an occasional 7 seater. A Volvo V70 with rear facing extra seats has been voted down in the household assembly, I am thus looking for a blob-shaped car. My location is Norway, but my issue is recognisable for any car guy in this situation, I fear.

To The Best & Brightest,

I need advice on my next used car purchase.

99% of the time the vehicle will be a daily commuter (rural highway and very little city traffic / 26 miles round trip). But during the winter when salt keeps my classic pickup off the roads I need the ability to tow my boat and trailer (combined weight of 4500 lbs.)

So, out of the entire series of Junkyard Finds, which goes back three years and includes more than 600 posts, which vehicle has attracted the most readers? Strangely, it’s this 1987 Dodge Raider, which I shot in a Denver yard about a year ago. Why? Perhaps fans of the rebadged Mitsubishi Pajero are especially obsessed devoted, to a degree that the rest of us (I’m sure Raider/Montero/Pajero fans have a derisive nickname for us) will never understand. Anyway, here is exactly the second Raider I’ve seen in a wrecking yard since the start of this series; I found this little gold devil during my visit to the San Francisco Bay Area last week.

Mitsubishi announced that it will cut the sticker price of its i-MiEV electric car by 20% for the 2014 model year, following price cuts at other automakers that sell EVs. Automotive News reports that the ’14 i-MiEV will start at $23,845 including destination charges when it goes on sale next spring. That’s a $6,130 reduction from the previous 2012 model, which sold so slowly that Mitsubishi didn’t offer a 2013 model year i-MiEV so they could sell down unsold units.

We see the occasional Colt hatchback in this series— say, this ’84 Plymouth Colt Turbo or this ’88 Dodge Colt hatchback— but the Colt sedan is stop-the-presses rare by Junkyard Find standards. Chrysler called this car the Premier, and it’s full of unusual-for-a-badge-engineered-econobox options.

Today’s edition of Ur-Turn comes from Brian Driggs, a long-time TTAC reader, Mitsubishi fan and published of Gearbox Magazine, a digital enthusiast publication that we highly recommend.

As a North American Mitsubishi enthusiast, I often find the dismissive comments about the brand disappointing. While the US might be the second largest market on the planet (second to China, I suspect), it’s far from being the only market. I believe Mitsubishi is diversified enough they can afford to be more proactive with regard to automotive trends. News of the Renault-Nissan-Mitsubishi partnership only supports that belief.

News of Mitsubishi’s rebadging of Renault-Samsung vehicles for the US market is being greeted with far less enthusiasm around these parts than one would expect the internet to greet news of any French vehicles coming to America. One angle that isn’t being explored much comes from commenter callisall, who writes

if anyone else was scratching your head (like I was) about how Mitsu makes money in the USA, Mitsu is the third largest seller of cars to subprime borrowers behind Chrysler and Dodge.

So by outsourcing its R&D and focusing on the subprime market (and perhaps parts for its cars), it looks like Mitsu can make its US operations worthwhile.

Reports out of South Korea are confirming the news that French car enthusiasts have been waiting on for decades: Americans will soon be able to buy French cars again, with Renault Samsung confirming that the first Mitsubishi-branded product exported to America will be the Renault-Samsung SM5.

A study by Edmunds on the buying habits of millennials shows that 2013 was not a particularly good year for young car buyers. Despite making good headway in 2012, 2013 saw those gains practically eroded, as a weak job market and rising home prices helped stymie any growth in market share for automotive consumers aged 18-34.

TTAC Commentator MightyTall writes:

Hello Sajeev,

I’ve been reading your articles and enjoying your sage advice given to other people. And since you said you’re running low on submissions, here’s mine: I’m currently driving a well maintained reliable 140hp 2.0l Turbodiesel, 6-speed manual 2007 Passat station wagon … 157.000 km on the clock and no troubles.

Calling out one’s prediction for Mitsubishi’s demise is an easy activity that requires one to put little at stake. With a stale product lineup, sagging sales and nothing on the horizon save for a B-Segment hatchback, Mitsubishi’s future looks bleak. But that’s not the main reason why I am pessimistic about the brand’s future in America.

While Doug and I are preparing our next installment of “ Derek and Doug’s Fantastic Crapwagons“, this gem came across my desk thanks to a sharp-eyed reader.

Nissan and Mitsubishi today presented their jointly developed, but separately badged and marketed kei car to an amazingly large contingent of the Japanese press. TTAC readers are quite familiar with the car(s). They have watched the Nissan DAYZ and its Mitsubishi siblings, the eK Wagon and eK Custom on its first day of production at Mitsubishi’s plant in Mizushima, near Hiroshima, more than two weeks ago. Today, the car arrived in Tokyo.