#Mitsubishi

There was a time, when American truck shoppers were willing to tolerate the shame of driving small pickups, when the members of the Detroit Big Three couldn’t/wouldn’t build their own and thus sold rebadged Japanese trucks. GM had the Isuzu-built Chevy LUV, Ford had the Mazda-built Ford Courier, and Chrysler had various flavors of the Mitsubishi Forte aka Mighty Max. In 1982, you could get your Forte as a Mighty Max, a Plymouth Arrow, or a Dodge Ram 50. Though you could buy the Ram 50 until 1986, examples of this truck are very rare these days. Here’s one that I spotted in a Denver yard last week.

Mitsubishi’s commitment to the American market seems to hinge on two crossovers, one plug-in, and a hilariously undersized A-segment car. The plan is so absurd that it may have a chance of succeeding.

Remember the Raider? No, you don’t. Nobody remembers the Raider, because this one that I found yesterday at a self-service wrecking yard near Denver was the only Raider Dodge ever sold.

The long rumored move to build MINI vehicles at Mitsubishi’s Dutch plant has finally come to pass. Starting in the second half of 2014, MINI vehicles will be built at the former home of the Mitsubishi Charisma and Volvo S40.

Denver junkyards don’t have quite as many W126 Mercedes-Benzes or 1960s Detroit classics as the ones I grew up exploring in California, but they do have examples of just about every four-wheel-drive Japanese car made during the 1980s. Four-wheel-drive Toyotas, Subarus, and Civics are all represented, though I’m still trying to find a 4WD 80s Sentra. But hey, now I can check Mitsubishi off the list of Weird Japanese 4WD 1980s Cars I’ve Seen In The Junkyard, because here’s this Colt!

Mitsubishi President Osamu Masuko re-affirmed his company’s commitment to the American marketplace, despite seeing most of its product line eliminated, and the flagship i electric car fail miserably. Despite these Job-like setbacks, Mitsubishi will release more new product in 2013, including a plug-in hybrid SUV and an all-new A/B segment car.

There are some vehicles that I know will get picked clean within days of showing up in a self-serve wrecking yard. For example, the Toyota Land Cruiser— say, this ’71 or even this ’85. Sixth-gen Honda Civics go the same way. But this 1996 Mitsubishi 3000GT? Apparently, the hunger for 3000GT/Stealth parts is high in the Denver area.

The Mitsubishi dealership in Easley, South Carolina is aiming for new business by offering a free gun with the purchase of any new or used vehicle, according to Columbia’s Channel 10.

Gamblers, speculators, automotive industry sadists, and TTAC Best and Brightest™: welcome to the selection of the next candidates for Death Watch, where you get to have a say on which brand we should promote to the Throne of Irrelevancy.

Pat writes:

Hi Sajeev,

My fiance drives an ’02 Mitsubishi Diamante, which, despite the bad rap Mitsus get on this site, is actually a pretty nice driving car. The V6 runs strong and the car soaks up the highway miles with ease (24mpg at 75). It has 172,000 on it and it’s her commuter car (20 miles a day, round trip).

Volvo’s target is the lower end of the Lexus, BMW, Audi and Mercedes lines… Most experts consider the cars made by these companies engineering marvels. And Volvo, a Swedish marque with Chinese ownership, is another manufacturer that does not have the model line, marketing budget or dealer network to hope to compete.

Doesn’t sound like a vote of confidence, does it?

Mitsubishi, pretty much given up for dead in the U.S. and Europe, thrives in an easily overlooked part of the world: South-East Asia. Mitsubishi has three assembly plants in Thailand, and will spend around $150 million to increase output.

I’m always looking for more Mitsubishi Junkyard finds, because the Mitsubishi-in-America story has been fascinating ever since the days when the first Mitsubishi product was imported via the Aleutian Islands. The Mitsubishi GTO (which was sold in the United States as the Mitsubishi 3000GT and the Dodge Stealth) didn’t steal many sales from prospective Supra Turbo— or even fourth-gen GM F-body— buyers, but it was still a fairly credible high-performance machine for its day.

Remember the Mitsubishi Sigma? Nobody does! It was a semi-oddball four-door hardtop version of the Galant that was sold in the United States just for the 1989 and 1990 model years, and I believe this car— which I spotted at a San Francisco Bay Area self-service yard over the weekend— is the first one I’ve ever seen in person.

I’ve been maintaining an unhealthy obsession the Mitsubishi Cordia for a while now, but what about the hatchback Cordia’s sedan sibling, the Tredia? Very, very few Tredias made it into the United States, and I thought I’d never see one in a wrecking yard… but look at what I just found in California!