#Luxury

Mercedes-Benz parent company Daimler reported its second-quarter earnings Thursday, revealing a net loss of nearly 2 billion euros and a revenue drop of more than 12 billion euros. Thanks, coronavirus.

While the red ink spilling from Daimler’s balance sheet is cause for concern, the automaker put on a happy face, regarding this year’s financial blows as mere setbacks. The company expects pre-tax earnings to return to the positive side of the scale by the end of the year. To help grow future profits, the Mercedes-Benz brand plans to turn its focus to the toniest of products.

If you detected a whiff of sarcasm in that headline, your nose wasn’t off. Yes, style and beauty is entirely subjective, but the range-topping Bentley Bentayga has never found itself at the top of any writer’s sexiest-dressed list.

And that’s okay! It’s big, it’s bold, and it sells, so Bentley naturally loves anything that generates profits in a market quickly shying away from traditional body styles. Still, better is always possible, so the marque took the Bentayga to the plastic surgeon.

We’ve covered how mainstream automakers rose to the coronavirus challenge ad nauseum, but what about companies whose customers dream of rich mahogany and yachting off Cannes all night?

Well, just like a Silicon Valley tech mogul, Rolls-Royce spent these past few months reflecting, peering deep within its soul, all to learn how to become a better friend to its clients. Apparently, “post-opulence” is now a thing.

Sure, we weren’t hankering for a high-riding Genesis model, but the brand was. And many buyers might, too, or so the fledgling marque hopes.

After teasing the upcoming midsizer since 2017, Hyundai’s premium brand pulled the wraps off the GV80 in Seoul, South Korea on Wednesday. In doing so, it raised the brand’s complement to four vehicles: three sedans, and this CUV. So, how does the GV80 stand apart in an overcrowded segment?

When GMC brass saw the sky-high take rate for its Denali-badged models, the hunt was on for a new sub-brand to further boost sales and margins. After they finished counting their cash, that is.

Which brings us to today. AT4, a recently introduced runner-up trim that blends much of the content and coddling of a Denali with varying levels of off-road improvement, was just revealed on the Iowa-class-sized GMC Yukon and Yukon XL for 2021 — a day after unveiling the upcoming Canyon. It’s already in place on the Sierra and Sierra HD pickups (appearing for 2019), as well as the 2020 Acadia crossover.

On Wednesday, General Motors’ truck division completed the AT4 sweep.

You read here how 2019 was a buoyant year for corporate siblings Hyundai and Kia; both brands posted full-year sales gains, and both can thank new, large crossover vehicles for the added volume. The higher prices demanded by the Hyundai Palisade and Kia Telluride will certainly be appreciated by the automakers’ beancounters, too.

Of the two midsizers, one possesses an enhanced level of gravitas. A little more panache and youth appeal. And it’s no secret which one we’re referring to — which is why an industry rumor has us thinking that an uplevel version is something worth pursuing.

We continued the QOTD sedan series last week, with 2020’s best all-round small luxury sedans. Today we head up a size class and focus on luxurious midsizers. As you might expect, the field of contenders shrinks a bit this time.

Reflecting on the numerous sedans which passed away at the end of the 2019 model year, we recently asked you to pick the best all-round offerings in sizes small, medium, and large. In each size grouping, we excluded premium and luxury offerings, and each time someone complained that the list lacked premium offerings.

It’s 2020 now, and as always at TTAC we aim to please: Today we select the best sedans from premium and luxury marques. Small cars are up first.

Before long, there’ll be hip-hop songs written about what went on in the back of Mercedes-Maybach’s largest offering.

Revealed Thursday, the Mercedes-Maybach GLS 600 4Matic is essentially a Mercedes-Benz GLS that’s been to finishing school, put on airs, and is now ready to float above the riff-raff at a cruising altitude of 40,000 feet, sipping on champagne all the way. The automaker provides the silver flutes for just such a drinking experience, as well as the (three-bottle) fridge.

Interestingly, Mercedes-Maybach’s product boss implied that the vehicle’s customers might be used to viewing the world from such a lofty height.

After years of rumors and real-world development, Aston Martin has finally joined the SUV crew. Among its members these days? Bentley, Rolls-Royce, Maserati, Alfa Romeo, Lamborghini, and Jaguar, with the likes of Lotus and Ferrari eager to join this high-riding posse of automotive misfits.

The DBX is a two-row utility vehicle boasting a profile you can find elsewhere in the industry and an engine sourced from the Germans. It’s a twin-turbocharged 4.0-liter V8 borrowed from AMG, and it motivates this largest-ever Aston with 542 horsepower and 516 pound-feet of torque. Price? If you need to ask, you cannot afford.

No longer the gaudy marque seen in countless hip hop videos in the early 2000s, Maybach is now joined at the hip to Mercedes-Benz, offering lux-ified variants of the S-Class sedan under the Mercedes-Maybach sub-brand. Soon, that super sedan will have a higher-riding sibling, as even fabulously wealthy people sometimes need venture off the beaten track.

Fact is, those buyers have more choice than ever in choosing a more capable steed. Maserati has the Levante, Bentley has the Bentayga, and Rolls-Royce now has the Cullinan (truly a diamond in the rough). It’s time for a Mercedes-Maybach GLS.

Not many of you will, of course, and not just because the Lincoln Continental Coach Door Edition now sells for more than $115,000. There’s too few of them, you see.

Last year’s surprise run of coachbuilt, suicide-doored Continentals sold out in 48 hours and totalled just 80 vehicles. For 2020, the fabulously expensive long-wheelbase Conti stages what might be its last appearance, offering a greater likelihood of scoring a buy.

With Europe quickly going the Greta route, stately sedans with eight- and 12-cylinder engines are an endangered species. Actually, sedans as a whole fit that bill, and increasingly stringent emissions regulations aren’t making the task of developing and selling these vehicles any easier.

With this in mind, BMW seems to have a solution for the 7 Series’ continued viability: offer it in a fully electric variant, with range to match its status.

Big, Detroit-made Malaise Era personal luxury coupes still keep showing up in the big self-service wrecking yards, more than 35 years after the last one rolled off the assembly line. Yes, the diminished-expectations Mark VI, the “What Oil Crisis?” Mark V, and the rococo Mark IV— examples of each of these will appear in your local U-Wrench yard from time to time.

Here’s a worn-out Mark IV from the year of Nixon’s resignation and Haile Selassie’s banishment from his throne in a lowly Beetle, now awaiting The Crusher in a Denver yard.

Bentley has one. Rolls-Royce has one, too. Lamborghini has one, and so does Maserati. The idea that a utility vehicle should be off-limits to builders of traditional passenger cars went out the window around the time Jaguar unveiled its second crossover.

Automakers everywhere are future-proofing themselves with the added cushion of a popular, high-margin CUV. It’s the equivalent of moving money out of stocks and into gold in the face of a looming economic downturn. So why not Bugatti, maker of the biggest-bucks, biggest-horsepower vehicles on earth?