#JeepGrandWagoneer

We heard them before we saw them.

Our merry band of journalists and PR folks were walking to dinner in Bozeman, Montana on the second night of the 2023 Jeep Wagoneer/Grand Wagoneer L press launch when we crossed paths with a bunch of college-aged folks who were walking the opposite way shouting “hi-ho, hi-ho, fossil fuels have got to go!”

If only they could lay eyes on this particular Jeep, which caused one colleague to tweet out a reference to The Simpsons' Canyonero.

Let’s say you run a car company that just launched a large SUV last year. Let’s say you feel, for whatever reason, that it needs more length.

What do you do? Well, you extend it, of course.

The reviews are breaking today on the new Jeep Grand Wagoneer. As Jeep resurrects one of its most historical full-size nameplates from a three-decade slumber, it’s getting a lot of positive press coverage. But Jeep is in for a world of disappointment in a couple of years.

When the invite hit to drive the 2022 Jeep Wagoneer and Grand Wagoneer hit my inbox, I found myself a tad surprised by the location – New York City.

Or, to be precise, the roads outside the city in the Hudson Valley and Westchester County. We’d merely be laying our heads in Manhattan, with the real action taking place in the suburbs. With brief forays into strange lands named New Jersey and Connecticut.

There’s a reason why so many first drives are held in California – good roads and good weather. It’s the same reason why drives don’t take place as often in places like New York, Chicago, or even Detroit. The roads aren’t as fun to drive and are often in bad shape, and the weather is less predictable. Events that involve the (mostly) controlled environment of a track are an exception, of course.

The endless tease is over. The Jeep Wagoneer and Grand Wagoneer are finally here.

It feels like we’ve been talking about this vehicle forever. We’ve covered it ad nauseam, I saw an undisguised prototype up close at a (COVID safe) outdoor event hosted by Chrysler last fall, and we’ve debated its merits in Slack more than once. I’ll let you guess which staffer liked/disliked it.

Big Jeep day yesterday, wasn’t it? Hoo boy. The off-road brand tempted buyers not just with a plug-in hybrid Wrangler, but also a taste of what’s to come in the full-size segment.

The Grand Wagoneer Concept, which closely mirrors a production vehicle we can expect next summer, generated an instant reaction from TTAC chatroom denizens — not all of it favorable. Far from it, in fact. Looking at this hulking, three-row SUV with ultra-premium aspirations, what would you do to turn a B into an A+?

It should come as no shock that the loftiest Jeep Grand Wagoneer will crest the six-figure mark; the automaker said as much when it announced its intention to resurrect the bygone range-topper. It’s not like Cadillac and Lincoln aren’t nudging that barrier (or breaking through it) already.

But getting into a full-size Jeep next year doesn’t have to carry such a high cost. On the same day it revealed its damn-near-production-ready Grand Wagoneer Concept, the automaker talked price.

It’s not the production model, but it’s the closest we’ve gotten so far to Jeep’s returning full-size SUV. Sport-utility family, to be clear, as Jeep plans to offer its body-on-frame rig in a variety of flavors.

Entry-level Wagoneer will give way to the high-zoot Grand Wagoneer — a vehicle Fiat Chrysler claims will redefine “American premium” by offering a plug-in hybrid variant and a host of “ultra-premium leading-edge features and technology.”

Alas, the real thing remains distant. Scheduled to go into production in the second quarter of 2021 at Warren Truck Assembly, the actual Grand Wagoneer is heralded by a “vision of what [the] production vehicle could be.”

Feast your eyes.

It’s a day of the week, which means it’s time for another installment in Jeep’s ongoing teaser campaign for its upcoming full-size SUVs. Thankfully, the Wagoneer and Grand Wagoneer, or at least the latter model, will see the light of day on September 3rd.

The images released by Jeep on Friday show additional glitter and acres of roof glass, but the vehicle itself might not be exactly what greets buyers next year.

Worried there’ll be legit flying cars by the time Jeep gets around to showing off its latest and largest? Don’t be. The busy teaser campaign Jeep’s marketing team has on the go will end on September 3rd.

On that day, the reveal of Jeep’s reborn Grand Wagoneer, the clock starts ticking down to second-quarter 2021 production.

Jeep’s playing the long game with its Wagoneer and Grand Wagoneer PR efforts, which comes as something of an annoyance, given the length of time it took Jeep to pull the trigger on this blindingly obvious product idea.

On Friday, the off-road brand upped its teasing, providing us with images of real Grand Wagoneer real estate.

Clearly deciding that the protracted teaser campaign leading up to the debut of the Dodge Challenger SRT Demon was a template worthy of another go-round, Fiat Chrysler continues dropping sly suggestions of its upcoming full-size Jeep. In the absence of a defined reveal date, this could go on forever.

It already feels like it has.

Frankly, who isn’t thinking about size? We could all use some more.

We’re talking about generous passenger and cargo volume, right? Surely. In that area, Jeep suggests it has your future size needs covered.

If you spend your days decrying the bloat of American automobiles, you won’t like what 2021 has in store for you. It’ll be like 2020… only worse!

Scary stuff. For consumers enamored both with the Jeep brand and large, cargo-happy vehicles, however, next year will bring the dawning of a new age of glorious excess. Thanks to Fiat Chrysler’s second-quarter earnings report, we can now pin down post-lockdown production timelines for three Jeep vehicles boasting three rows of seating.

The Jeep Wagoneer looms. So does its ultra-lux sibling, the Grand Wagoneer. A seemingly obvious product that Fiat Chrysler didn’t get around to developing until late last decade, the full-size, Ram 1500-based SUV should reach buyers in 2021.

Will they line up for a chance to take home a vehicle bearing this heritage-steeped nameplate? Probably. America hasn’t lost its penchant for large vehicles, and if you think a shattered economy will push buyers into something else, think again.