#JeepGrandWagoneer

We’ve seen some early images, and we know that Fiat Chrysler Automobiles feels the upcoming Jeep Wagoneer could warrant a price tag of up to $140,000.

What the folks at Jeep aren’t exactly sure of is how diverse they want the brand’s flagship SUV to be when it rolls out, likely as a 2019 model. One this is for sure — a model that exclusive likely needs some electrification, and Jeep brand chief Mike Manley knows it.

The story goes that someone at a recent Fiat Chrysler Automobiles dealer meeting acted quickly when the automaker flashed images of future Jeep models across the screen.

While FCA hasn’t given the public so much as a hint of what the upcoming, range-topping Jeep looks like, we now have a better idea, all thanks to that person’s quick-draw camera. Oh, and there’s plenty of 2018 Wrangler details to gleam, too.

The Jeep brand can seemingly do no wrong, at least on its balance sheet, but are consumers ready to shell out six figures for a top-flight SUV with a seven-slot grille?

That’s the price range Jeep plans to probe with its upcoming Grand Wagoneer, the uppermost of two luxury vehicles designed to slot above the Grand Cherokee, Auto Express reports.

Jeep’s upcoming Wagoneer and Grand Wagoneer SUVs promise to make the high-flying brand plenty of moolah, but where exactly the top-shelf models will be built remains hazy.

Automotive News reports that Fiat Chrysler CEO Sergio Marchionne might backtrack on a tentative plan to build the models at the Warren Truck plant — a move that could impact the production of other models.

Language is everything. Comments by Jeep brand chief Mike Manley published earlier this week implied that the upcoming Wagoneer and Grand Wagoneer would be upscale versions of the Grand Cherokee, but that’s no longer the case.

The two models will share the same architecture as the next-generation Grand Cherokee, which bows in late 2018 or 2019, but it’s now confirmed that they’ll be standalone models — not upscale trim levels.

If you were expecting Jeep’s upcoming Wagoneer and Grand Wagoneer to be range-topping standalone models, think again.

According to Automotive News, the new additions to the lineup will simply be upscale versions of the next-generation Grand Cherokee. Consider your retro-tinged dreams squashed.

The Jeep brand is Fiat-Chrysler’s biggest money maker, so it’s no wonder that CEO Sergio Marchionne is scattering factories around the world like a sailor’s offspring.

The company’s head honcho outlined his business plan for the brand in an interview published by Automotive News, and it involves no longer having to make a “Sophie’s Choice” decision with Jeep output.

Whispers of the Jeep Grand Wagoneer’s return have been floating around for some time now, but official confirmation has finally come from Jeep brass, with CEO Mike Manley speaking about the new model in a Detroit Free Press interview.

Doug writes:

I really like the Jeep Grand Wagoneer. I think that’s because I like all boxy SUVs, which is why I’ve owned most of them. I have never, however, owned a Grand Wagoneer.

One look at the local used car market tells you precisely why that is: they’re expensive. For instance:

Back when I wrote the Automotive Survivors series ( Part I and Part II), I specified that I was only considering cars built for 20 or more years, and I included boldface text stating NO TRUCKS! NO TRUCKS! Naturally, I got barraged with weeks of hate mail from the Land Rover Jihad (because Land Rovers were being slapped together out of mud and sticks by Celtic tribesman circa 600 BC and thus my cars-only restriction was fatwa-worthy), but that was nothing next to what I heard from the Wagoneer Jihad. Legendary industrial designer Brooks Stevens drew up the original SJ platform-based Wagoneer for Willys-Overland in the year 1905 (OK, the early 1960s), and Kaiser-Jeep, AMC, and Chrysler kept building great big SJ Cherokees and Grand Cherokees until the sun collapsed and became a red giant (OK, until 1991). That meant that Chrysler was building AMC 360s in addition to Franco-Swedish PRV V6s into the 1990s. And, just as you could buy Super 8 movie film at ordinary stores until the early 1990s, so could you buy Jeep SJs with Simu-Wood™ plastic woodie siding. Here’s an example I found last week in a Denver self-serve yard.