Name Your Price: Two Huge Jeeps, One of Them Topping Six Figures

Steph Willems
by Steph Willems

It should come as no shock that the loftiest Jeep Grand Wagoneer will crest the six-figure mark; the automaker said as much when it announced its intention to resurrect the bygone range-topper. It’s not like Cadillac and Lincoln aren’t nudging that barrier (or breaking through it) already.

But getting into a full-size Jeep next year doesn’t have to carry such a high cost. On the same day it revealed its damn-near-production-ready Grand Wagoneer Concept, the automaker talked price.

A menu of trim and powerplant options will greet Grand Wagoneer buyers (alas, faux wood paneling is not expected to adorn any version of the model), but there’s also the Wagoneer to consider. Lesser in price and status but apparently just as large, the Wagoneer will start around $60,000, according to comments made by Jeep President Christian Meunier and reported by Car and Driver.

While much speculation surrounded the wheelbases of the Wagoneer and Grand Wagoneer, with many expecting the Wagoneer to be the shorter of the two, it seems that both models will offer two lengths. Wagoneer is simply the more downmarket of the two models. Long-wheelbase variants, at least when in Grand Wagoneer guise, should seat seven.

Jeep plans to field a plug-in hybrid variant of the loftiest nameplate, but it remains to be seen where it lands in the trim ladder. It could be the plug-in that tops $100,00, or perhaps some sort of Limited/Platinum-type trim will do that without the electrification. Jeep’s just ballparking it for now.

Starting production in the second quarter of 2021 and arriving at dealers sometime over the summer, the Wagoneer and Grand Wagoneer carry Ram 1500 bones underneath and independent suspensions front and rear. It isn’t known whether Fiat Chrysler’s new-generation EcoDiesel V6 will appear on the options list; if diesel uptake among GM’s new full-size SUVs proves healthy, its absence will be felt. Elsewhere, expect to find a 3.6-liter V6, 5.7-liter V8, and possibly even a 6.4L.

No one’s talking Hellcat Wagoneer just yet, but you know that one day the question will be put to FCA brass.

[Image: Fiat Chrysler Automobiles]

Steph Willems
Steph Willems

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  • Sceptic Sceptic on Sep 04, 2020

    At those prices the profit margin will be obscene. Selling a $20k truck for $60-100k! But who is buying? Country bumpkin nouveauriches?

    • SSJeep SSJeep on Sep 04, 2020

      That truck costs a LOT more than $20k to make. GM makes about 20% on every Tahoe it sells, so at a 70k sticker, GM might make $14k-ish and the remaining amount is the cost of labor, parts, assembly, transport, etc.

  • 17andCounting 17andCounting on Sep 04, 2020

    Yes - Minivans. All of em. In disguise of course.

  • Charles The UAW makes me the opposite of patriotic
  • El scotto Wranglers are like good work boots, you can't make them any better. Rugged four wheel drive vehicles which ironically make great urban vehicles. Wagoneers were like handbags desired by affluent women. They've gone out of vogue. I can a Belgian company selling Jeep and Ram Trucks to a Chinese company.
  • El scotto So now would be a good time to buy an EV as a commuter car?
  • ToolGuy $1 billion / 333.3 million = $3 per U.S. person ¶ And what do I get for my 3 bucks -- cleaner air and lower fuel prices? I might be ok with this 🙂🙂
  • VoGhost Matt, I'm curious why you write that inventory levels are low at 74 days. Typically, 60 days is the benchmark for normal inventory.
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