Jeep Grand Wagoneer Update: This Could Go On for a While…

Steph Willems
by Steph Willems

Clearly deciding that the protracted teaser campaign leading up to the debut of the Dodge Challenger SRT Demon was a template worthy of another go-round, Fiat Chrysler continues dropping sly suggestions of its upcoming full-size Jeep. In the absence of a defined reveal date, this could go on forever.

It already feels like it has.

— Jeep (@Jeep) August 14, 2020

Well, at least we know the upcoming Ram 1500-based SUV will feature its name somewhere on the outside of the vehicle. Interesting feature, that. Thanks to images tweeted out by Jeep on Friday, we can also see that the badging comes with an arguably gaudy gold finish, complete with a little American flag.

Make no mistake, this vehicle hails from Warren, not Mexico.

There’ll also be a way of starting up the engine from the inside of the vehicle. A push-button ignition will appear in this three-row vehicle, which is expected to top out north of $100k. Built alongside its lesser sibling, the Wagoneer, starting in the second quarter of 2021, the Michigan-built Grand Wagoneer is something Jeep should have had on the market at least a couple of years ago.

Still, better late than never, as the North American new vehicle market isn’t like Europe’s, where consumer trends are reversed almost overnight at the stroke of a lawmaker’s pen. As we told you already, the full-size SUV market in the U.S. is remarkably resilient.

While one could picture Jeep throwing out furtive glimpses and teasers for the rest of the year, the current week has already seen two such mini-reveals. That’s quite a pace to keep up. Expect a debut within the next couple of months, and perhaps a lot sooner than you think.

Of course, Jeep could choose to make its Grand Wagoneer the star of November’s L.A. Auto Show, but there’s no way that still-uncancelled show’s happening, given the virus situation.

[Image: Jeep]

Steph Willems
Steph Willems

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  • Corey Lewis Corey Lewis on Aug 15, 2020

    As I've said before, Chrysler has continually dropped the large SUV ball. There should have been a Ram-based Suburban competitor in 1995. Here we are, TWENTY FIVE years later, and they still don't have a full-size SUV. The Wagoneer name has grown dust alongside the Grand, and Ramcharger which would be the Tahoe Sport entry. Shocking incompetence. But hey, at least we had all those other great Chrysler products 1995-2008.

    • FreedMike FreedMike on Aug 15, 2020

      Agreed 100% - they could have sold the living heck out of a full sized Ram SUV. Call it the "Ramcharger." Maybe the Aspen/Durango disaster gave them cold feet? It's ball-drop after ball-drop for these guys. Dodge Dart...Chrysler 200...Fiat...Alfa...Maserati... FCA should thank its' lucky stars for Jeep and Ram - it would have been dead LONG ago otherwise.

  • Whatnext Whatnext on Aug 15, 2020

    Uh, I hope the stars and stripes won't be on export market vehicles.

  • JOHN One is for sale on an ebay car donation site.
  • Scott So they are losing hundreds of millions of dollars and they are promising us a “Cheaper EV”? I wonder how that will look and feel? They killed the Fiesta because they claimed that they couldn’t make a profit on them and when I bought the first one in late 2010 they couldn’t deliver the accessories I wanted for it! Then I bought a 2016 Fiesta ST and again couldn’t get the accessories for it I wanted. They claimed that the components were going to be available, eventually. So they lost on that one as well! I don’t care about what they say anymore. I’ve moved on to another brand.
  • Michael S6 CX 70 or 90 will not be on my buying list. Drove a rental base CX 90 and it was noisy and the engine noise was not pleasant. Ride was rough for a family SUV. Mazda has to understand that what is good for Miata isn't what we expect in semi luxury SUV. My wife's 2012 Buick Enclave has much better Ride and noise level albeit at worse gas millage. Had difficulty pairing my phone with Apple CarPlay
  • Michael S6 What is the metric conversion between one million barrels and the number of votes he expects to buy.
  • NJRide This could give Infiniti dealers an extra product maybe make it a sub brand