#Cadillac

As we just reported, Cadillac has just released some more information about their upcoming flagship, the elegantly named and always capitalized CELESTIQ. Set to arrive for the 2024 model year, Cadillac promises its new halo five-door will be unlike any EV ever built previously, and single-handedly restore Cadillac to its former “Standard of the World” status. I really don’t think so.

It isn’t every day that Cadillac and Rolls-Royce release – within hours of each other – vehicles which may very well be going toe-to-toe for the same moneyed customer. If you’re a one percenter with designs on placing an enormous EV in yer fleet (one that is decidedly not an SUV), then there soon will be a brace of new options.

Hey, Editor Tim here -- we're trying something new. Keep an eye out each Sunday morning for a review from the past, chosen more or less arbitrarily, for you to peruse over your morning coffee.

Earlier this week, we reported on GM filing for four trademarks for trim levels for the upcoming Cadillac Celestiq.

We mentioned that it was unclear which trim level would be which.

General Motors has filed for four trademarks with the United States Patent and Trademark office.

The trademarks are believed to be related to trim-level names for the upcoming Cadillac Celestiq EV.

As a luxury brand, Cadillac doesn't have the same racing pedigree as other manufacturers that spent a considerable amount of their time at the track during the latter half of the 20th century. But the American brand hasn't ignored motorsports in the subsequent millennia and deserves some real credit for fielding — and winning with — models like the CTS-V.R Coupe (Pirelli World Challenge GT series), ATS-V.R (GT3), and DPi-V.R (Rolex 24 at Daytona, WeatherTech Championship, Michelin Endurance Cup).

Cadillac would like to remind everyone of that fact and has introduced the GTP Hypercar as the keystone of its next attempt to embarrass rival manufacturers on the world racing stage — which will reportedly include the 24 Hours of Le Mans. The 2023 CT4-V Blackwing Track Edition, intended for regular customers, is the other part of that equation. To be offered in three flavors, each honoring a different course on the International Motor Sports Associations (IMSA) schedule, the models will exist as a kind of purchasable victory lap.

Cadillac has officially thrown the covers off the Celestiq. They're still calling it a 'show car' for now, though anyone blessed with the gift of sight can see the design direction in which the brand is headed.

It's also headed up the ladder in price. Way up.

We’ve known for some time that the top rung of General Motors is all in on electrification, a decision that has elated some and caused others to flee. Set to serve as the brand’s flagship is the Celestiq, a slinky fastback with an expected price tag north of a quarter million dollars.

What’s your take on the specter of a $300,000 Cadillac?

Cadillac has been meticulously stoking the fires of the hype train of the Celestiq to ensure the model has a full head of steam before its debut on July 22nd. The forthcoming flagship model is rumored to become the most expensive product in the luxury brand’s 120-year history and will bring back a level of opulence not seen on American cars since the golden era of the 1950s.

Frankly, it sounds like General Motors may be setting expectations a little high — especially since the last handful of Cadillacs haven’t exactly been able to check the luxury box with the kind of gusto necessary for a nameplate that’s supposed to specialize in providing exactly that. The brand’s best offerings now tend to be focused more on performance than comfort and are accompanied by sporting names that include terms like “Blackwing” and “V.” But that may soon change if the latest teasers of the Cadillac Celestiq are anything to go buy, as the company seems to be returning to its roots.

In 2017, General Motors bowed out of the European market. The tactical retreat came after nearly two decades of struggling to make the region profitable and freed up cash the company could use to expand more profitable endeavors located elsewhere. This basically entailed widening its footprint in China, eliminating modestly sized passenger vehicles from its North American lineup, and setting aside any extra money for electric vehicle development. However, the automaker’s Western clientele has been slower to embrace EVs than hoped, even with gas prices becoming astonishingly high, and market analysts expect the United States to be the very last developed nation to see alternative powertrains go mainstream.

One possible solution for this conundrum is to sell those all-electric vehicles elsewhere — namely Europe.

We return to the Turbo-Hydramatic once more today, and our third installment sees us at a critical point in the timeline of the automatic transmission. Fuel economy pressure from the government and performance demands of the consumer increased considerably in the intervening years since the THM’s debut in 1964. That meant the creation of lighter, more compact, and cheaper versions of the Turbo-Hydramatic compared to its flagship shifter, the THM400. GM branched out into the likes of the THM350, THM250, and the very problematic THM200.

In 1987, GM stepped away from the traditional THM naming scheme and switched to a new combination of letters and numbers. Number of gears, layout, and strength combined to turn the THM400 into the 3L80. But the hefty gearbox was already limited by then to heavier truck applications; passenger cars moved on to four forward gears after the dawn of the Eighties.

Our Abandoned History coverage of the Turbo-Hydramatic transmission series continues today. The THM was a singular solution to two different automatic transmissions in use by Oldsmobile, Cadillac, and Buick in 1963. Turbo-Hydramatic arrived at a time of modernization for the automatic, which prior to the mid-Sixties was regarded as inefficient and less than smooth.

The THM400 was the 1964 replacement for the Hydra-Matic and Buick’s Dynaflow and established itself as a smooth and reliable gearbox. It proved useful in a variety of luxury and heavy-duty applications and shrugged off weight and torque easily. In short order, it took off as the transmission of choice for various small manufacturers outside of GM. However, no matter how excellent the THM400 was, it found itself squeezed by a drive toward greater fuel efficiency. It was also a bit hefty to be of broad use in smaller or lighter passenger cars. GM needed more Turbo-Hydramatics!

It appears that Tim “The Toolman” Taylor has a product-planning position at Cadillac.

That’s because, apparently, someone decided that just what the Escalade needed was “more power.”

A lot more power.

A few weeks ago, we concluded Abandoned History’s two-part coverage of the Chrysler UltraDrive transmission. Within the comments was a request for more transmission coverage of an equally abandoned nature. Let it be so! Come along as we discuss the vast automatically shifted expanse that was the Turbo-Hydramatic transmission family, by General Motors.

Way back in 2007, I kicked off the Down On the Street series (which was supposed to be a one-time reference to the title of a Stooges song beloved by me and the late Davey J. Johnson) with the first of what would turn out to be hundreds of interesting street-parked cars: a 1984 Cadillac Cimarron d’Oro. That led to something of a Cimarron obsession, and I’ve spent the past 15 years documenting every semi– intact Cadillac J-Body I find during my junkyard adventures. You’d think they’d all have been crushed by now, but such is not the case; I found this loaded Brown Overload Edition ’85 in a yard near Pikes Peak earlier this year.