#Cadillac

In our last edition of Abandoned History, we covered the years leading up to the release of the Cadillac High Technology V8. Used almost exclusively in 1981, the disastrous V8-6-4 had a primitive engine management system that could deactivate either two or four cylinders on Cadillac’s traditional V8. And while the idea was sound, the technology and engineering behind it were not. Cadillac was left in a bind and needed a replacement engine immediately. But the engine of choice was not finished, and not ready for primetime. Ladies and gentlemen, welcome the medium-rare HT4100.

Today’s Rare Ride was a single-year offering at Buick; it came and went in 1958. As General Motors reworked its large car offerings that year in response to styling changes at one of its biggest competitors, it reintroduced a historical nameplate at Buick: Limited.

Well, that didn’t take long. Mere minutes after our post this morning about the upcoming Cadillac Escalade V, the brand dropped official images of the thing – much earlier in the day than expected. But if you think TTAC had anything to do with that decision, we’ve some bridges in which you may be interested. After all, no one at RenCen reads TTAC, right? Right? (*nudge, nudge, wink, wink*)

As for the upcoming Escalade V, it promises to be a ground shaker.

If you’re part of a weird Venn Diagram that’s been trying to figure out whether to pull the trigger on a CT5-V Blackwing or a new Escalade, it seems Cadillac is about to make your decision a whole lot easier. Later today, the luxury brand from Detroit will haul the covers off a powerful new variant of their biggest SUV.

A modern and efficient V8 of 4.1 liters, the HT4100 was the exciting way forward for Cadillac’s propulsion needs in the early Eighties. The engine came hot on the tail of a very iffy cylinder deactivation experiment, V8-6-4. Unfortunately, just like the cylinder games before and the Northstar after, the HT was plagued with issues that took years to iron out. The HT in its name meant High Technology but could’ve meant Halfway There. Let’s travel back to the Seventies and talk cylinders.

Back in 2016, I had plenty of nice things to say about Cadillac’s flagship performance model of the day, the third-generation CTS-V. But while Cadillac’s naming conventions have become much more convoluted over the past six years, on paper the CT5-V Blackwing seems like more of the same: A big, boosted V8 still remains under the hood, and it’s still underpinned by an updated version of GM’s Alpha platform. The interior still isn’t on par with its German rivals, and because it’s still rear-wheel drive, it’s still a few ticks behind its all-wheel-drive competition in the sprint to 60 MPH.

Yet despite these objective facts, the CT5-V Blackwing proves to be a stone-cold revelation. Yes, the re-introduction of the six-speed manual transmission plays a significant role in that, but there’s much more going on here than just the availability of a third pedal. Not only has Cadillac addressed virtually all of the shortcomings that held the CTS-V back from venturing into instant-classic territory, they’ve refined and improved the formula in so many subtle ways that the CT5-V Blackwing feels like a totally different car.

1988 was an interesting year for The General’s Cadillac Division. The Cavalier-based Cimarron was in its final year of sales, the Hamtramck/Turin-built Allanté was in its second year (and priced about the same as a Mercedes-Benz S-Class), and the “traditional” rear-wheel-drive Brougham sedan shared showroom space with the front-wheel-drive De Villes, Eldorados, and Sevilles. The old Sixty Special name was still being used, along with such slightly newer titles as Elegante and d’Elegance. While the Allanté lived at the top of the GM prestige pyramid for ’88, the Fleetwood was the car of choice for those very wealthy Cadillac shoppers who insisted on four doors and zero Pininfarina nonsense. Here’s one of those cars, found in excellent condition in a Denver yard last spring.

Top brass at Cadillac have made it abundantly clear they plan to exit this decade solely as the purveyor of electric vehicles. To that end, a swath of new model names have been floated, including the Lyriq which is set for the 2023 model year.

Now, thanks to internet sleuthing, we may have learned a few more of the names Cadillac has up its all-electric sleeve. They all end in ‘iq’ … except for one.

Cadillac is expected to have lost one-third of its U.S. dealerships this year — going from nearly 900 physical locations at the start of 2021 to an estimated 560 by year’s end.

But there’s allegedly no need to worry about the brand because this is part of a planned electric offensive. Last year, Cadillac asked dealers to spend the capital necessary to install charging stations, update their service centers, and retrain staff to better tackle EVs or take a buyout before the automaker’s first battery-driven car (the Lyric crossover) hits the market early in 2022. It would seem that a meaningful portion of the whole decided to bow out, which Cadillac seems totally fine with.

General Motors seems bent on preparing some of its existing facilities as supporting players for future programs. The company has announced a $46 million investment in the metal stamping operation in Parma, Ohio, a town located about 20 minutes south of Cleveland that has nothing to do with the tasty cheese one puts on their pasta.

Sometimes car companies get a bit carried away with a new idea that, for a myriad of reasons, doesn’t translate so well in its execution. Toyota (and other Japanese companies) did exactly this when they invested in the very unsuccessful line of WiLL cars and other consumer products in the early 2000s.

Today we look at a 1980s domestic example of an idea that fell flat. It was the time Cadillac thought applying lipstick to a Cavalier-shaped pig would make the BMW and Mercedes-Benz 190E customer come a’callin. It’s time for Cimarron, a J-body joint.

There’s a new automotive trend afoot, one where industry giants alter their iconic corporate logos so they’ll play better in a digital environment. Shadows and color gradients designed to give an image depth don’t always pop on a cheap screen the way they might on the glossy piece of paper and have encouraged manufacturers to transmission to flat, monochromatic icons that look bad everywhere.

But consistency isn’t the only reason to change logos. It’s also an opportunity to signal to customers that you’re evolving as a brand, which is why so many companies have associated their new iconography with the pivot toward electric vehicles. General Motors, recently ditched the logo it’s been using (more or less) unchanged since 1964 for a Bizarro World alternative that swaps the color pallet and makes the letters lowercase. Now it’s modernizing the emblem to be used for Cadillac’s electrified products until they gradually supplant the entire lineup.

Ninety years. That’s the amount of time that General Motors has led the sales charts in the U.S.

That may change this year, according to industry bible Automotive News, because of the ongoing microchip shortage.

Starting in the 1997 model year, The General’s Cadillac Division glued Cadillac badges and some puzzling cartoon-duck advertising to the Opel Omega and called it the Catera. I’ve photographed just about every junkyard Catera I’ve found because they seem like relics from a long-ago past when Detroit car companies believed Americans would buy their European-market cars… or cars, period. Another Cadillac from the same era fits right in with American automotive trends of the last couple of decades, though, because it helped create them: The Cadillac Escalade. Here’s a first-model-year Escalade, found in a Silicon Valley self-service yard a few months back.

Cadillac’s instance that it be the first brand owned by General Motors to go entirely electric has resulted in a shrinking U.S. dealership network, though perhaps a healthier bottom line for GM in the long run. It may also foreshadow the trajectory of other brands committed themselves to EVs and give us a sense of what the dealer landscape might look like in a decade or two.

Over the last few years, American luxury brands have been attempting to grow in select markets they believe will bring in new, affluent customers by building experience centers that mimic high-end airport lounges. Cadillac even briefly moved its base of operations to New York City as a way to gain distance from its rustbelt background and ingratiate itself into high society. More recently, Lincoln introduced a Central Park-themed Navigator as both have been trying to lay down roots in parts of California after ceding a large share of the market to the competition decades earlier. But GM’s insistence that Cadillac become an all-electric brand (with Lincoln also targeting a glut of EV sales by 2026) seems as though it could create complications, even if the end result is a major victory.