QOTD: Can the Cadillac Celestiq Compete?

Tim Healey
by Tim Healey

qotd can the cadillac celestiq compete

The official Cadillac Celestiq pricing is out, and the car will start at around $340,000.

That pricing puts the car in Bentley and Rolls-Royce territory. And like with cars from those brands, the Celestiq will offer a high level of personalization. That is, in fact, a big part of why the price will be so high.

Because the cars will be so personalized, the production rate will be a glacial 1.2 cars per day. Which adds up to fewer than 500 annual units.

GM/Cadillac is saying that demand is high enough that anyone who has yet to reserve a car will be waiting for quite some time before their vehicle is delivered.

That may be true, but we still have to ask -- can this car compete?

"Compete" is used loosely at this price point -- this ain't like a Mustang/Camaro pony-car pissing contest. With so few units being built, Cadillac probably isn't worried about outselling the Bentley or Roller which will be considered the closest competitor. Some might argue that the Celestiq doesn't even need to "compete" -- if Caddy sells the planned allotment, that's enough.

Of course, that might be good enough for the first year, but what about the future?

The counter-argument, or at least the argument I am working up for the purposes of this QOTD -- is that Cadillac hasn't sold a vehicle at that price for so long that buyers may shun it. At this price point, your typical buyer is likely a celebrity or CEO, and if these folks can't be moved away from Bentley and Rolls-Royce, that could be a problem for Cadillac.

Or not. As stated, volume matters little, if at all, at this price. So, again, selling the planned allotment may be enough.

Yes, it's a slow news day and thus there are slim pickings for a QOTD.

Anyway, sound off below.

[Image: Cadillac]

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2 of 123 comments
  • Dr Mindbender Dr Mindbender on Aug 10, 2023

    So, no, this car won't "compete." It will create a new market, a demographic known as "we have so much money that we would have to buy 10 Caddilacs to show how rich we are, but now they have this one so I can just buy one, because I've always wanted a Caddy but they never made one expensive enough to justify my ownership."

    The people who will purchase this thing are people nostalgic for the brand, but have way too much money to be caught driving a current model. They may in fact hit 500, but this thing won't generate allocation frenzy like any other car that sells for this price...there are so many "real" EV offerings from legacy lux manufacturers that this could only appeal to "Cadillac people."

  • El scotto El scotto on Aug 10, 2023

    Uh, it could go Max-Pimp and truly be worth the price. Escalades appeal to my very bad side.

  • Art_Vandelay I have a non V LWB as a rental currently. I agree on the Super Cruise. It works well in the situations that I feel are good use cases for autonomous and was nice after a cross country flight. The interior feels a little chintzy for what it costs to me but it isn’t out of line with its competitors, that’s more of an across the board gripe. Seats are nicer than MB Tex though. All in all if you are going to buy something like this it seems a decent choice. The V is for rap videos though
  • Scott Should be the GRrrr Corolla.Just saying....
  • Crtfour If I could afford and was in the market for something like this, I'd be one of the ones to just go get a Range Rover instead (and possibly have money left over?) instead of a union assembled GM vehicle. But it's cool that something like this exists in this day and age.
  • Analoggrotto Such an awesome vehicle to hire remove the third row , fold the second row, hire a driver and have a 4 some w/ Mary Barra, Hilary Clinton and Michelle Obama at 165 mph around Talladega. And that would be my idea of Wrenched Excess: Caligula 2023.
  • IH_Fever Cue the "it's not what I want, therefore you don't NEED it" crowd...