#AutoSales

November 2014 U.S. sales of the Chevrolet SS fell to the lowest full-month total in the model’s 13-month history with General Motors reporting just 105 units.

SS volume peaked at 350 units in March of this year. Last November, in the SS’s first full month, 178 were sold. Year-over-year, SS sales slid 41% twelve months later.

The rise of the small luxury crossover is undeniable, not just based on the most recent evidence available. U.S. sales of premium brand small utility vehicles rose 17.9% to 23,776 units in November 2014, an increase of 3615 units compared with November 2013. Much of that improvement was powered by the smallest of small luxury brand crossovers: the Audi Q3, BMW X1, and Mercedes-Benz GLA, sales of which grew to 4963 units from the 2364 generated by the X1 a year ago.

Up a notch in size/price/prestige, the Acura RDX-led category (which was topped by the Audi Q5 in each of the last three months) was up just 5.7% in November 2014, not hugely superior to the gains made by the overall industry, which rose 4.6%. But this class of SUV/crossover is up 17.8% over the span of the last eleven months. Combined with the aforementioned trio of underlings, they’ve grown 17.7% to 222,844 units.

Clearly, this is a growth market with untapped potential. These are the ess-you-vees of tomorrow, despite lacking (for the most part) off-road credentials, significant ride height, or superior utility compared with conventional, nearly nonexistent small wagons.

If ever there was a month to highlight the popularity of America’s best-selling SUVs and crossovers, November 2014 is it. The Honda CR-V, the top-ranked utility vehicle in each of the last three months, didn’t just outsell all SUV and crossover nameplates, it outsold all passenger car nameplates, as well.

CR-V sales improved by 8869 units as the four cars which sold more often one year ago – Camry, Accord, Civic, Altima – all registered fewer sales this November than last, combining for 8359 fewer total sales. During a month in which passenger car sales held steady, utility vehicle sales jumped 9.5%.

The CR-V was by no means the only popular utility vehicle to post major gains in November 2014. All of the ten top sellers shown here (indeed, all 14 top-selling SUVs and crossovers) reported increased volume, year-over-year. The second-ranked Ford Escape was up 22%. Jeep’s Cherokee, still new at this time a year ago, was up 67% in November 2014. Nissan Rogue volume jumped 44%.

Compared with the previous month, November 2014 saw smaller automakers pick up market share at the expense of America’s largest automobile manufacturers. General Motors and Ford Motor Company combined to lose nearly a full percentage point in November even as the Volkswagen Group, Subaru, and Daimler AG combined to equal that in terms of gains.

For the 18th consecutive month, the Scion brand’s U.S. volume declined in November 2014. The streak has reached a special low point, however, with the worst percentage decline since June and the lowest sales total since January 2012, when the iQ had only just arrived and the FR-S wasn’t yet on sale.

We’re long past expecting Scion to be capable of selling 14,400 cars a month as they did when the brand peaked in 2006. In 2012, Scion sold an average 6125 cars per month, an average which climbed to nearly 6700 monthly sales in the final seven months of that year.

But with just 3907 November 2014 sales, a 21.4% drop compared with November 2013 and a 30.3% decline compared with November 2012, the brand’s 18-month streak has tumbled to new lows.

Full-size pickup trucks generated 13.1% of all U.S. new vehicle sales in November 2014, up from 12.5% in November 2013 thanks to a 10% volume gain.

That 10% segment-wide increase occurred despite a 10% decrease from America’s best-selling vehicle line, the Ford F-Series. New F-150s are arriving at dealers now, but overall F-Series volume will be volatile for a few months as the aluminum F-150 takes over from the outgoing model.

The F-Series’ share of the full-size category slid from 42.2% in November 2013 to 34.6% last month.

The Chevrolet Corvette is the fastest growing auto nameplate in America through the first ten months of 2014.

Four of the other members of this list of America’s fastest growing vehicles are also General Motors products.

Corvette volume is up 146% this year, an improvement of 17,150 units. Two other nameplates, the Lexus GX and Mercedes-Benz S-Class, have both doubled their October 2013 year-to-date volume.

The Chevrolet Trax, Fiat 500X, Honda HR-V, Jeep Renegade, and Mazda CX-3 are coming. The Buick Encore, a pair of taller Minis, and the Nissan Juke are already here.

It’s a burgeoning segment, silly in the eyes of many, but useful for automakers who want to cash in on consumers’ desire for fuel efficiency and slightly higher driving positions, consumers who are forever interested in a little wheelarch cladding.

However, these vehicles don’t even combine to sell as often as the Honda CR-V, America’s top-selling SUV/crossover. That’s not to say they won’t. Nor are we suggesting that buyers of these vehicles would consider something as mainstream as a CR-V, Escape, or RAV4, America’s top-selling utilities.

Through the first ten months of 2014, Subaru has sold 19,969 copies of their Impreza-based WRX and STi, 996 more than the number of Toyobaru sports cars sold in America this year.

WRX/STi sales are up 35% through the end of October 2014, a 140% increase compared with the full 2010 calendar year, 45% compared with all of 2011, 47% compared with 2012, and 11% compared with all of 2013.

2014, as you know, is not over yet. Subaru USA has been selling just under 2000 WRXs and STis per month.

Year-over-year volume has increased in 24 consecutive months. Nearly three out of every ten Imprezas sold is either a WRX or an STi.

They’ve been certified, although not with the fuel economy figures we first heard. They’re available, although many Mini buyers will want their cars individually tailored. And as a result, U.S. sales of Mini’s core model – the one they call the Hardtop – jumped 64% in October 2014.

All other Mini variants posted fewer sales in October 2014 than in October 2013. In some cases, the declines represented significant losses.

Ford division car sales in the United States are down 4% in 2014. The automaker’s eight-nameplate passenger car lineup, including two Lincolns, is down 3.8% over the last ten months.

Imagine how much worse it would be without the Fusion, sales of which have risen 6.2% to 263,431 units this year. After the Fusion broke its 2011 sales record last year, 2014 is bound to be an improved year again, as the midsize Ford is on track to break through the 300K barrier for the first time ever. The last time a Ford car generated more than 300,000 U.S. sales in a single year was with the Taurus in 2005, the year the Fusion went on sale.

Exclude the Fusion from Ford’s passenger car sales equation and year-to-date car volume at the Ford brand would be down 9.9% in 2014.

U.S. sales of small/midsize/non-full-size pickup trucks jumped 19.4% in October 2014, a gain of 3672 units compared with October 2013.

Sales of the Toyota Tacoma were up 5%. Nissan Frontier sales shot up 25%. Not surprisingly, the slowly disappearing Honda Ridgeline was down 35%. GM’s new pickup trucks contributed an extra 2158 sales. Even without those additional Colorados and Canyons, the category would have risen 8% despite the Ridgeline’s sharp but relatively inconsequential decline.

Ford’s facelifted 2016 Explorer debuted at the auto show in Los Angeles this week. Admittedly, it’s more than a facelift for the Explorer, as a better EcoBoost four-cylinder will serve as the vehicle’s smallest powerplant. Ford will also begin selling a higher-grade Platinum trim level and, in all models, an improved interior will take centre stage.

At the same auto show, the 2015 Chrysler 300 also appears quite similar to the outgoing model, although the changes underneath are perhaps more thorough. The exterior, while not wildly different, is certainly altered to the point that you’ll know the difference.

These two redesigns of two prototypical Detroit products with wildly different backgrounds occur at very different life stages for these product lines as the two vehicle lines head in opposite directions.

Are times changing, or was October nothing more than an optimal arranging of circumstances in favour of Audi’s smallest sedan?

Audi USA sold more A3s than A4 sedans in October 2014, a serious shift from a year ago when the old A3 hatchback was dead and Audi sold 3040 A4s.