Subaru's WRX/STi Is Outselling The BRZ and FR-S Twins Combined

Timothy Cain
by Timothy Cain

Through the first ten months of 2014, Subaru has sold 19,969 copies of their Impreza-based WRX and STi, 996 more than the number of Toyobaru sports cars sold in America this year.

WRX/STi sales are up 35% through the end of October 2014, a 140% increase compared with the full 2010 calendar year, 45% compared with all of 2011, 47% compared with 2012, and 11% compared with all of 2013.

2014, as you know, is not over yet. Subaru USA has been selling just under 2000 WRXs and STis per month.

Year-over-year volume has increased in 24 consecutive months. Nearly three out of every ten Imprezas sold is either a WRX or an STi.

The sports car market may be drying up, but it’s not dead yet. Scion, with 12,293 FR-S sales this year, and Subaru, with 6680 BRZ sales, have combined for 18,973 sales in 2014. Yes, that’s down 18% from the 23,126 sold in the first ten months of 2013. True, monthly BRZ volume peaked 20 months ago in March 2013. And no, FR-S sales haven’t topped 2000 units since the car’s first full month on sale, June 2012, and monthly FR-S volume has twice fallen into three-digits this year. Sports cars tend to do this. They surge with early interest and quickly decline with age.

But ignoring the standards set by Detroit muscle – 182,196 Camaro, Mustang, and Challenger sales this year – these are relatively popular cars, given the category in which they compete. Two-doors which sell more often than the FR-S aren’t nonexistent (Audi A5, Mini Cooper Hardtop, the three-door Hyundai Veloster, Volkswagen’s Beetle, the Chevrolet Corvette, Fiat 500, and the aforementioned trio), nor are they direct rivals for the Toyobaru twins.

Other places for sport compact-like money? Unfortunately, automakers don’t routinely release specific sales figures for models like the Civic Si, Focus and Fiesta ST, or Abarth 500s. Sales of the outgoing Mazda MX-5 Miata are down 20% to 4143 in 2014. The Volkswagen Golf GTI, however, is up 23% to 13,848 U.S. sales year-to-date.

Yet unlike the Impreza’s increasingly popular sporting iterations, the GTI isn’t outselling the combined Scion/Subaru pairing. The WRX/STi has done that in five of the last seven months; in seven of the last ten.

In 2013, the FR-S and BRZ combined for 26,914 year-end sales while the WRX/STi duo managed 17,969. In 2014, the coin has been flipped to reveal a very different side.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

Timothy Cain
Timothy Cain

More by Timothy Cain

Comments
Join the conversation
9 of 86 comments
  • Petezeiss Petezeiss on Nov 29, 2014

    Rejoice! Sports cars are not dead! From Boston.com: "New Hampshire State Police arrested a teen driving at a speed of 127 mph around 9:30 a.m. Saturday. The Special Enforcement Unit, which monitors aggressive driving behaviors from the air during high traffic and holiday periods, spotted the SUBARU SEDAN traveling northbound on Interstate 93 at an extremely high velocity." Twerps Choose Subaru! Shouldn't You?

    • See 5 previous
    • Flybrian Flybrian on Dec 01, 2014

      @28-Cars-Later Borderline criminal behavior without reprocussions - Its what makes a Subaru...a Subaru.

  • Fordson Fordson on Dec 01, 2014

    Pulling up to a bar in anything with that spoiler on the back is a sure way to get carded at the door. Actually, I think Subaru is saving money building these cars and marketing them the way they do - "this new WRX is WAY more refined than the old one!" Way more refined than the mid-90s Civics that prospective WRX owners have been driving up until now, which is their frame of reference.

    • DentonPPM DentonPPM on Dec 01, 2014

      Way more refined than the mid-2000s Nissan Sentra I stepped out of to get the WRX.

  • Duke Woolworth Weight 4800# as I recall.
  • Kwik_Shift_Pro4X '19 Nissan Frontier @78000 miles has been oil changes ( eng/ diffs/ tranny/ transfer). Still on original brakes and second set of tires.
  • ChristianWimmer I have a 2018 Mercedes A250 with almost 80,000 km on the clock and a vintage ‘89 Mercedes 500SL R129 with almost 300,000 km.The A250 has had zero issues but the yearly servicing costs are typically expensive from this brand - as expected. Basic yearly service costs around 400 Euros whereas a more comprehensive servicing with new brake pads, spark plugs plus TÜV etc. is in the 1000+ Euro region.The 500SL servicing costs were expensive when it was serviced at a Benz dealer, but they won’t touch this classic anymore. I have it serviced by a mechanic from another Benz dealership who also owns an R129 300SL-24 and he’ll do basic maintenance on it for a mere 150 Euros. I only drive the 500SL about 2000 km a year so running costs are low although the fuel costs are insane here. The 500SL has had two previous owners with full service history. It’s been a reliable car according to the records. The roof folding mechanism needs so adjusting and oiling from time to time but that’s normal.
  • Theflyersfan I wonder how many people recalled these after watching EuroCrash. There's someone one street over that has a similar yellow one of these, and you can tell he loves that car. It was just a tough sell - too expensive, way too heavy, zero passenger space, limited cargo bed, but for a chunk of the population, looked awesome. This was always meant to be a one and done car. Hopefully some are still running 20 years from now so we have a "remember when?" moment with them.
  • Lorenzo A friend bought one of these new. Six months later he traded it in for a Chrysler PT Cruiser. He already had a 1998 Corvette, so I thought he just wanted more passenger space. It turned out someone broke into the SSR and stole $1500 of tools, without even breaking the lock. He figured nobody breaks into a PT Cruiser, but he had a custom trunk lock installed.
Next