Subaru's WRX/STi Is Outselling The BRZ and FR-S Twins Combined

Timothy Cain
by Timothy Cain
subarus wrx sti is outselling the brz and fr s twins combined

Through the first ten months of 2014, Subaru has sold 19,969 copies of their Impreza-based WRX and STi, 996 more than the number of Toyobaru sports cars sold in America this year.

WRX/STi sales are up 35% through the end of October 2014, a 140% increase compared with the full 2010 calendar year, 45% compared with all of 2011, 47% compared with 2012, and 11% compared with all of 2013.

2014, as you know, is not over yet. Subaru USA has been selling just under 2000 WRXs and STis per month.

Year-over-year volume has increased in 24 consecutive months. Nearly three out of every ten Imprezas sold is either a WRX or an STi.

The sports car market may be drying up, but it’s not dead yet. Scion, with 12,293 FR-S sales this year, and Subaru, with 6680 BRZ sales, have combined for 18,973 sales in 2014. Yes, that’s down 18% from the 23,126 sold in the first ten months of 2013. True, monthly BRZ volume peaked 20 months ago in March 2013. And no, FR-S sales haven’t topped 2000 units since the car’s first full month on sale, June 2012, and monthly FR-S volume has twice fallen into three-digits this year. Sports cars tend to do this. They surge with early interest and quickly decline with age.

But ignoring the standards set by Detroit muscle – 182,196 Camaro, Mustang, and Challenger sales this year – these are relatively popular cars, given the category in which they compete. Two-doors which sell more often than the FR-S aren’t nonexistent (Audi A5, Mini Cooper Hardtop, the three-door Hyundai Veloster, Volkswagen’s Beetle, the Chevrolet Corvette, Fiat 500, and the aforementioned trio), nor are they direct rivals for the Toyobaru twins.

Other places for sport compact-like money? Unfortunately, automakers don’t routinely release specific sales figures for models like the Civic Si, Focus and Fiesta ST, or Abarth 500s. Sales of the outgoing Mazda MX-5 Miata are down 20% to 4143 in 2014. The Volkswagen Golf GTI, however, is up 23% to 13,848 U.S. sales year-to-date.

Yet unlike the Impreza’s increasingly popular sporting iterations, the GTI isn’t outselling the combined Scion/Subaru pairing. The WRX/STi has done that in five of the last seven months; in seven of the last ten.

In 2013, the FR-S and BRZ combined for 26,914 year-end sales while the WRX/STi duo managed 17,969. In 2014, the coin has been flipped to reveal a very different side.

Timothy Cain is the founder of, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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9 of 86 comments
  • Petezeiss Petezeiss on Nov 29, 2014

    Rejoice! Sports cars are not dead! From "New Hampshire State Police arrested a teen driving at a speed of 127 mph around 9:30 a.m. Saturday. The Special Enforcement Unit, which monitors aggressive driving behaviors from the air during high traffic and holiday periods, spotted the SUBARU SEDAN traveling northbound on Interstate 93 at an extremely high velocity." Twerps Choose Subaru! Shouldn't You?

    • See 5 previous
    • Flybrian Flybrian on Dec 01, 2014

      @28-Cars-Later Borderline criminal behavior without reprocussions - Its what makes a Subaru...a Subaru.

  • Fordson Fordson on Dec 01, 2014

    Pulling up to a bar in anything with that spoiler on the back is a sure way to get carded at the door. Actually, I think Subaru is saving money building these cars and marketing them the way they do - "this new WRX is WAY more refined than the old one!" Way more refined than the mid-90s Civics that prospective WRX owners have been driving up until now, which is their frame of reference.

    • DentonPPM DentonPPM on Dec 01, 2014

      Way more refined than the mid-2000s Nissan Sentra I stepped out of to get the WRX.

  • SCE to AUX I charge at home 99% of the time, on a Level 2 charger I installed myself in 2012 for my Leaf. My house is 1967, 150-Amp service, gas dryer and furnace; everything else is electric with no problems. I switched from gas HW to electric HW last year, when my 18-year-old tank finally failed.I charge at a for-pay station maybe a couple times a year.I don't travel more than an hour each way in my Ioniq 1 EV, so I don't deal much with public chargers. Despite a big electric rate increase this year, my car remains ridiculously cheap to operate.
  • ToolGuy 38:25 to 45:40 -- Let's all wait around for the stupid ugly helicopter. 😉The wheels and tires are cool, as in a) carbon fiber is a structural element not decoration and b) they have some sidewall.Also like the automatic fuel adjustment (gasoline vs. ethanol).(Anyone know why it's more powerful on E85? Huh? Huh?)
  • Ja-GTI So, seems like you have to own a house before you can own a BEV.
  • Kwik_Shift Good thing for fossil fuels to keep the EVs going.
  • Carlson Fan Meh, never cared for this car because I was never a big fan of the Gen 1 Camaro. The Gen 1 Firebird looked better inside and out and you could get it with the 400.The Gen 2 for my eyes was peak Camaro as far as styling w/those sexy split bumpers! They should have modeled the 6th Gen after that.