Midsize Aston Fusion Is Ford's Bright Car Light

Timothy Cain
by Timothy Cain

Ford division car sales in the United States are down 4% in 2014. The automaker’s eight-nameplate passenger car lineup, including two Lincolns, is down 3.8% over the last ten months.

Imagine how much worse it would be without the Fusion, sales of which have risen 6.2% to 263,431 units this year. After the Fusion broke its 2011 sales record last year, 2014 is bound to be an improved year again, as the midsize Ford is on track to break through the 300K barrier for the first time ever. The last time a Ford car generated more than 300,000 U.S. sales in a single year was with the Taurus in 2005, the year the Fusion went on sale.

Exclude the Fusion from Ford’s passenger car sales equation and year-to-date car volume at the Ford brand would be down 9.9% in 2014.

C-Max sales have fallen 23% compared with ten-month results from 2013, the C-Max’s first full year on the market. The Fiesta is down 9.6% compared with 2013, the nameplate’s best year so far. Focus volume has fallen 6.8% this year after sliding 4.6% in 2013. The Taurus and Taurus Police Interceptor are down 20.4%, a loss of 14,179 units. The Mustang, in a very public replacement phase, is down just 2.6%.

An aging product lineup is a clear cause of disappointing results, as is Ford’s decreasing interest in boosting volume through fleet sales. The Fiesta, though refreshed, has been on sale since the end of 2010’s second-quarter, and there are newer, more spacious subcompacts available. The Focus has been facelifted for MY2015, but that will be its fourth model year. The Taurus competes in a dying segment, and there are far fresher faces there, as well. As for the Mustang, a genuine volume producer for the Blue Oval in America, a far more drastic decline would have been understandable.

Meanwhile, over at Lincoln, MKS sales have tumbled 24.5% in 2014, the car’s seventh – and worst – year of availability. MKZ sales are up 9.7% this year but have decreased in each of the last five months, falling 13.8% since the beginning of June. Lincoln sales are up 9% during that five-month period thanks to extra sales from the new MKC, 8615 of which have been sold since going on sale in May.

Low volume from the majority of FoMoCo’s cars have been countered, though not completely counteracted, by the Fusion’s strength and by strong utility vehicle sales. (The Edge, Escape, Expedition, Explorer, Flex, MKC, MKT, MKX, and Navigator have combined for 620,759 year-to-date sales, up 2.9%, compared with 688,981 total Ford/Lincoln car sales.) The Fusion is America’s fourth-best-selling midsize car, and its share of the segment has grown from approximately 12.1% during the first ten months of 2013 to 12.8% in 2014.

Fusion volume has increased by 15,398 units in 2014, compared with 24,246 extra Accord sales 20,008 extra Camry sales, and 9176 extra Altima sales. Overall midsize sales are stagnant; Fusion volume is up 6.2%. It leads the fifth-ranked midsize car, Hyundai’s Sonata, by nearly 83,000 units.

Among Detroit brand cars, regardless of size, nothing sells as often as the Fusion. The Chevrolet Cruze comes closest, with 232,403 units so far this year, a 9.7% improvement.

As for the pleasure the Fusion brings the Ford brand, consider this: 36.5% of Ford brand car sales in the first ten months of 2013 were Fusions. That number has shot up to 40.3% in 2014. Over the last six months, Fusion volume has improved 13.3%.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

Timothy Cain
Timothy Cain

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  • MrGreenMan MrGreenMan on Nov 26, 2014

    Long wheel base + V6 = New Taurus? If only!

    • Bball40dtw Bball40dtw on Nov 26, 2014

      If we get a new Taurus that is what it will be. Unless Ford waits to make another large sedan until its RWD platform is ready.

  • Ehaase Ehaase on Nov 26, 2014

    With its roomy interior, the Fusion is well targeted to the US market. The Fiesta and Focus are on the cramped size for their classes and are more suitable for Europe.

  • Lou_BC While we discuss Chinese cars, Chinese politics, and Chinese global desires, I'm looking at TTAC and Google display advertising for Chinese tires. They have nukes aimed at us but their money and products are acceptable to consumers and business?
  • TheTireWhisperer And a thankful Memorial day to all.
  • Kwik_Shift_Pro4X Take some time today to realize that virtually zero soldiers had died defending your border.
  • Tassos As somebody who is NOT a stupid fanatic about EVs one way or the other:No manufacturer has built a "Better Tesla" EV yet. Most have tried, we wait for TOyota only (last hope for the Tesla haters)UNLESS a DIRT CHEAP Model 2 comes along (will never happen in the next 2 or 3 years), Do NOT expect that 7% to go to even 10%, let alone the ... 30% clueless Idiot Joe Biden voters expect. If anything, PLUG INS and HYBRIDS may, in the SHORT term, bring the 7% down.
  • Pig_Iron 💝
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