#AutoSales

Surely Volkswagen of America, tarnished by daily revelations related to its September diesel emissions scandal, would report an October sales decrease, right?

No, as we discussed earlier this month, incentives and a booming market helped Volkswagen to an October sales increase — of 74 extra sales.

In October 2015, industry-wide sales jumped 14 percent to more than 1.45 million units with above-average improvements from General Motors, Fiat Chrysler Automobiles, and Hyundai-Kia.

Further to those results, these are the numbers behind the numbers.

5 x 10K: October marked the fifth occasion in 2015 — the fifth in the last 40 months — in which Ford sold more than 10,000 Mustangs in a single month. October’s total was just the fifth-highest achieved this year so far, but we’ve long since left prime Mustang buying season as the car is traditionally stronger in the spring and early summer. Prior to the Camaro’s return, Ford was selling nearly 14,000 Mustangs per month in 2006. The Blue Oval is averaging 10,632 in 2015.

We haven’t held back our critique of Toyota’s handling of its Scion sub-brand.

Though Scion held such promise a decade ago, replacing the hot-selling first-generation xB with a mostly ignored, overweight, second-generation xB was a ticket to failure. Allowing the once-popular tC to linger mostly unchanged and mostly unathletic for more than a decade is akin to snatching defeat from the jaws of victory. A flash in the pan sports car, the FR-S, wasn’t – couldn’t be – the answer to the brand’s troubles.

Signs of life are once again appearing at Scion, however, and not from the most expected places.

In October 2015, not the first time, Jeep was FCA’s meal ticket in the United States.

Little more than one month ago, we discussed the fact that non-Jeep sales at Fiat Chrysler Automobiles’ U.S. division were unhealthy at best, particularly given the boom experienced by the industry as a whole.

Fortunately for FCA, October was different. Combined sales at Alfa Romeo, Chrysler, Dodge, Fiat, and Ram were up six percent last month. (The five lower-volume brands are down one percent, year-to-date.) Yet across the FCA lineup, as year-over-year sales improved by 25,065 units, Jeep accounted for 18,363 of those extra sales on its own, or 73 percent of the increased volume.

The Ford F-Series will end 2015 as America’s best-selling truck line and the best-selling vehicle line overall. Yes, there are two months remaining on the calendar, but there will be no unseating of the Ford, which built up a 137,400-unit lead over the second-ranked vehicle over the course of 2015’s first ten months.

The F-Series isn’t the only vehicle to secure its position at the front of its respective pack. These are the kinds of stories typically not published until the beginning of January, but we already know that the level of dominance enjoyed by certain nameplates is so high that they won’t – they can’t – be caught.

Improve. Increase. Rise. Grow.

These are all words that can be applied to the status of Volkswagen’s sales in the United States in October 2015.

Yes, that Volkswagen. The brand which, it was revealed in late September, was intentionally cheating on emissions tests with four-cylinder diesel engines, powerplants found under the hood of approximately one-fifth of the vehicles sold by the company in America. The brand which has seen its share price tumble as more negative information is uncovered each day. The brand which was forced to set aside billions of euros to cover some of the costs of a massive, yet-to-take-place recall.

Yes, that brand, Volkswagen, sold 74 more new vehicles in October 2015 than they did one year earlier, a 0.2-percent year-over-year increase during a period in which the auto industry produced a 13.6-percent gain.

Sometimes you get it right. Sometimes you get it wrong. And sometimes you get it so wrong we all figure you were just playing a practical joke.

Launched just after the arrival of Volvo’s hugely anticipated second-generation XC90, Volvo’s S60 Cross Country is a Swedish/Chinese take on the failed Subaru Legacy Outback SUS. 17 years later.

Elevated wagons can be successful. Just look at the outrageous success of the Subaru Outback or the staying power of Volvo’s own XC70. Elevated sedans? Consumers aren’t really into the concept. Thus, after selling 50 copies of the S60 Cross Country in its abbreviated launch month of August, Volvo USA sold only 29 S60 Cross Countrys in September, one for every 1.7 states in the union.

That’s not a lot, a fact made all the more clear when you consider that Volvo sold 1,182 copies of the XC90 in September alone. Because sometimes you get it right.

September 2015 was a massive month for the U.S. auto industry, as the SAAR (seasonally adjusted annual rate) shot past 18 million sales and year-over-year volume jumped 16 percent. The auto industry marked the end of the third quarter having produced five-percent growth compared with the same period one year ago, making possible the idea that American consumers, businesses, and governments will purchase and lease more than 17 million new vehicles in 2015 for the first time in 14 years.

That’s the overall theme. These are some of the more interesting numbers which help make it so.

2,630 Non-Golf Golfs: Even before Volkswagen’s dirty diesel scandal, the majority of Golf hatchbacks (ignoring the SportWagen for the moment) sold in the United States aren’t even available with a diesel engine. The gas-only GTI, gas-only Golf R, and electric-only e-Golf generated 69 percent of total Golf hatchback sales in September.

The FR-S did not turn out to be Scion’s savior. Doubts regarding the ability of a conventional hatchback and a subcompact sedan — the brand’s first sedan — to rescue a brand that was built on unconventional cars have been expressed in many corners.

Yet with the arrival of those two cars, the iA and iM, Scion was the fastest-growing car brand in America in September 2015 and the second-fastest-growing brand overall.

Twelve days after early reports revealed that Volkswagen Of America’s TDI Clean Diesels weren’t so clean after all, Volkswagen reported a one-percent U.S. sales increase for the month of September 2015, the month in which the emissions fraud was revealed.

But did Volkswagen’s U.S. volume truly rise? And if so, what kind of extra volume is generated by a one-percent uptick? Moreover, while Volkswagen trickled forward with just its fourth year-over-year U.S. monthly sales improvement in 2015, what was the rest of the auto industry accomplishing?

Long before Volkswagen tasked itself with overcoming the expenses of a developing dirty diesel scandal and the harm it caused to the brand’s already lackluster image in the United States, Volkswagen Of America was struggling to sell its small SUV during a small SUV boom.

Incidentally, that vehicle – the first-generation Tiguan – was never available in the United States with a diesel engine, a rarity in a Volkswagen lineup that provides diesel options to buyers of the Golf, Jetta, Passat, Beetle and Touareg.

Perhaps the option of a diesel would have made the original Tiguan more popular in the United States, but there were other profound problems that Volkswagen hopes to resolve when a stretched version of the second-generation Tiguan eventually arrives in North America late next year or in early 2017. Yes, Tiguan Mk2 is still a ways off.

Led by the Subaru XV Crosstrek and Jeep Renegade, U.S. sales of subcompact crossovers jumped 104 percent to nearly 43,000 units in August 2015, a year-over-year gain of 22,000 sales. August marked the second consecutive month in which segment-wide sales more than doubled.

The addition of new candidates certainly provides a massive boost to the nascent category, but most established players produced gains last month, as well. The subcompact CUVs which were on sale a year ago combined for a 7-percent increase in August and a 7-percent increase through the first eight months of 2015.

But five new competitors, including three of the segment’s five top sellers in August, produced 48 percent of all subcompact crossover sales in the United States last month.

Only weeks after TTAC’s managing editor publicly declared his yearning for a V8-powered Dodge Charger, I was driving the same V6-powered Charger that got Mr. Stevenson’s motor running.

His response, the response of a young man whose lifestyle necessitates no firm requirements from his transportation device: I want this car.

My response, the response of a slightly more aged man whose lifestyle necessitates the frequent carriage of strollers, the frequent installation of a Diono Radian RXT, and the frequent responsibility of ferrying lanky individuals in the rear seat: Big family cars ain’t what they used to be.

As the U.S. auto industry technically lost a small amount of new vehicle sales volume in August 2015, sales of the unappealing Cadillac ELR plunged 77 percent to the car’s lowest monthly total yet.

In fact, August 2015’s collapse of the Volt-based ELR’s sales comes precisely one year after the ELR reached its best-ever monthly volume.

196 ELRs were sold in America in August 2014, a figure which decreased by 85 units the very next month and by 151 units a year later.

What if an automobile manufacturer could develop a new product, bring it to market, never substantially update the product, and continue to sell that product at a similar pace year after year? That would be impressive. But Ford could not manage to execute that four-pronged action with the Ranger.

Yes, Ford originally developed a Ranger, brought the Ranger to the North American market, and didn’t bother to truly update the Ranger. The consistent sales pace aspect? Nope, didn’t happen.

U.S. Ranger sales declined in 11 consecutive years at the end of its tenure, from 2000 to 2010. The 28-percent year-over-year increase to 70,832 units in 2011 occurred as Ford cleared out the final Rangers at ridiculously low prices and buyers of small trucks who wanted a genuinely small truck picked up the Rangers that remained.

Beginning in September 2014, the Honda CR-V began a streak as America’s best-selling SUV/crossover, a streak which has now extended through July 2015. Eleven consecutive months is no mean feat — the Toyota Camry’s current streak as America’s best-selling car is only six months long.

The CR-V is strengthening, however. In July, year-over-year volume jumped 11 percent to 31,785 units, 2,532 units more than the second-ranked Ford Escape managed. During this increasingly lengthy period of dominance, no one challenger has really stood up to take the fight to the CR-V.