Tag: Jeep

By on January 23, 2020

Image: Mahindra & Mahindra

On Wednesday, the U.S. International Trade Commission (ITC) said it will review an administrative law judge’s initial determination, made in November, that Mahindra’s Roxor looks suspiciously like a Jeep product.

Fiat Chrysler Automobiles filed a trade complaint with the ITC in 2018, claiming the Roxor infringes on Jeep’s “trade dress” — a term used to identify trademarked images or general appearance of a product. Not quite a patent, it exists on the fringes of intellectual property laws, frequently making trade dress issues difficult to navigate.

The judge’s recommendation was that regulators issue a cease-and-desist order and prohibit any Mahindra vehicles or parts that infringe from entering the country. Meanwhile, the commission is still in the midst of its own investigation — which opened in September of 2018 — and now estimates finishing its inquiry by March 20th.

From there, the U.S. Trade Representative would have two months to make a final determination. Of course, now that Mahindra has updated the look of the 2020 Roxor (below the break), the whole issue could be moot.  (Read More…)

By on January 20, 2020

All-new 2018 Jeep® Wrangler Rubicon

While I don’t particularly agree with all the criticisms Lee Iacocca has thrown at Japan, his most polarizing claim (published in Playboy, no less) — that its citizens certainly know Jeep because “they saw enough of them in World War II” — has bizarrely continued to ring true. As far as American automotive brands go, Jeep has been Japan’s favorite for a while. And it only needed to tamp down its relationship to “The Big One” slightly to get there.

However, the sales game is always relative.

Despite being one of the fastest-growing brands on the market, Jeep only netted itself 13,360 deliveries in Japan for 2019. But consistent growth since 2013 has to account for something, especially when the overall market is performing so poorly. At the very least, it shows American brands can make some amount of headway on a nut Iacocca believed uncrackable.  (Read More…)

By on January 10, 2020

While Jeep may be a big money maker for Fiat Chrysler, the rugged off-road brand’s products aren’t all doing fabulously. A downturn in consumer enthusiasm has left the automaker with too many Cherokees in its inventory, so something has to give.

Belvidere Assembly goes dark for two weeks this month. (Read More…)

By on January 9, 2020

2020 Jeep Grand Cherokee Limited X

I knew I might need wheels during a week-long trip to Los Angeles. I was hoping for something well-suited for a run over the Angeles Crest Highway.

Instead, a Jeep Grand Cherokee was the vehicle available. I hadn’t driven one in years, but I’ve always been fond of the current generation — a generation that is aging rapidly. Would the ravages of time sour my opinions?

Short answer: No. While aging, the Grand Cherokee remains a pleasant SUV for around-town commuting, with off-road capability in its back pocket.

(Read More…)

By on January 2, 2020

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The mighty Jeep brand is hitting the Consumer Electronics Show next week, and it’s got a new badge in tow. No, Jeep isn’t messing with its namesake script; rather, there’s a new signifier on the way.

As it prepares to tout a trio of upcoming plug-in hybrids at the Las Vegas trade show, Jeep’s electrification effort will see the “4xe” badge filter through the lineup in the coming years. (Read More…)

By on December 20, 2019

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As everyone in your Twitter feed screams for revolution, evolutionary advancements in technology (and other things) are still proving capable of generating big gains for society. For new vehicle buyers, too.

Jeep’s Wrangler Unlimited EcoDiesel is a case in point. Launched for the 2020 model year, the oil-burning off-roader nets buyers 260 horsepower and a whopping 442 lb-ft of torque — some 307 lb-ft more than a base Wrangler of 30 years ago. Despite boasting only a half-liter of additional displacement and weighing significantly more than a 1990 Iron Duke model, the EcoDiesel returns an extra 8 mpg in combined driving.

Let’s take a look at what the EPA had to say about Jeep’s newest offering. (Read More…)

By on December 19, 2019

After years of trying, an urban revitalization group attempting to get Toledo, Ohio, back on track has gotten an affirmative nod from Fiat Chrysler to build an automotive museum devoted entirely to the Jeep brand. The 56,000 square-foot facility will be called “The Jeep Experience” and play host to numerous interactive exhibits.

Modeled after the Harley-Davidson Museum in Milwaukee and the National Corvette Museum in Bowling Green, the site has not yet been officially announced. Final negotiations are necessary before a contract is put in play. However, The Toledo Blade recently received confirmation from ProMedica President and CEO Randy Oostra, a member of the revitalization group, that there shouldn’t be anything standing in the way of the museum opening in 2022.  (Read More…)

By on November 27, 2019

Today’s Question of the Day was generated by some comments on yesterday’s post regarding the new Jeep Grand Wagoneer. There, it was clear that two divergent camps of opinion were present regarding the model’s long hiatus.

Let’s explore this a little further.

(Read More…)

By on November 26, 2019

A late — but hopefully (for Fiat Chrysler) not too-late — entry in the full-size SUV segment is drawing closer to fruition, now appearing on Michigan roads wrapped in camo. That vehicle is the Jeep Grand Wagoneer, a boxy ute destined for the top of the Jeep food chain.

While past spy photos have shown a Ram 1500 test mule with an abbreviated back end, the latest shots are the first to show the vehicle in its final prototype form. (Read More…)

By on November 25, 2019

The internet collectively lost its mind when Elon Musk rolled out his Cybertruck last week in California. More polarizing than the ends of two magnets, people either loved or hated the thing. But — and this is key — regardless on which side of the fence a person stood, it seemed that everyone was surprised by how the thing looked.

Today’s QOTD is easy: what other vehicle debuts caught you off-guard?

(Read More…)

By on November 22, 2019

At the Los Angeles Auto Show this week, Chevrolet announced the rebirth of the Trailblazer (note the spelling) for the 2021 model year. However, unlike its predecessor, it’s now a compact, three-cylinder CUV. The comments got a bit heated, pitting the GMT 360 version against its contemporary competition.

So let’s settle this. It’s time for a Buy/Drive/Burn in 2005.

(Read More…)

By on November 13, 2019

There’s not a lot of major change that would be acceptable to Jeep Wrangler buyers. They have a set image of what the vehicle should look like and what it should be. Deviate too far from that formula, either in terms of style or mission, and there will be trouble.

According to Jeep brand bosses, there was one thing that buyers were “clamoring” for — an item that would change the model’s character without affecting styling or negatively affecting capability, on- or off-road.

That thing? A diesel engine.

(Read More…)

By on November 12, 2019

A yet-to-be-revealed engine that’s kept the rumor mill in Mopar circles churning continues to make its possible presence known. It’s an engine supposedly tapped for a new line of Fiat Chrysler products, and might find a home in existing vehicles, too.

It’s an engine that comes to the table with (arguably) the sexiest cylinder layout on the market: six of ’em, all in a row. (Read More…)

By on October 16, 2019

Jeep and AM General are joining forces to build a military-spec pickup, drafting the Gladiator into active duty. Though we suppose this is more of a reunion than a team-up, as both companies (and their most iconic models) owe their existence to Kaiser Jeep and Willys — if you go back far enough.

Called the Gladiator XMT (Extreme Military-Grade Truck), the concept exists so AM General can address its need for a new light tactical vehicle. Apparently impressed with the civilian model’s off-road prowess and tow ratings, the manufacturer reached out to Fiat Chrysler to see what could be done with the 4×4. The duo plan to shop the XMT around to militaries around the world, but claim their chief concern remains its suitability for those marching (er… driving) under the American flag.  (Read More…)

By on October 10, 2019

Betcha thought we were done talking about emojis around here, eh? Not so fast, Happy Meal. While one brand is busy attaching themselves to the too-cute digital pixels, another is furiously trying to unhook itself from an emoji it feels does not represent its image.

Alert readers (and avid texters) will have noticed that typing the word ‘Jeep’ into their iOS device automatically produced a blue blob of a thing as a suggested emoji replacement for that word. The most recent platform update erased this connection and Jeep is celebrating with a few words of their own.

(Read More…)

Recent Comments

  • Russycle: For a vehicle with nearly 200K on the clock, it looks amazing. Still, no thanks.
  • SilverCoupe: Back in the ’90s I had a Supra Turbo with no snow tires on it. My girlfriend at the time insisted...
  • Pig_Iron: It was a great wagonette. It is a crappy 4 door hatch. No D-pillar, no sale. :-(
  • Robotdawn: Not to mention now that every single person on the road is also in some sort of CUV, unless you like being...
  • volvo: Not unexpected ADAC like the AAA (with which it has an affiliation) has as its main product insurance with...

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