#jeep

The chips are down in Ohio, with semiconductor shortage reaching the factory floor where Jeep builds its Gladiator truck. According to reports, the Stellantis plant responsible for assembly of the lantern-jawed pickup, Toledo South, will halt the models’ production next week.

Wrangler production is not affected. For now.

Since Groupe PSA expressed an interest in buying up Fiat Chrysler Automobiles, the Jeep brand has ramped up talk about the merits of electrification – particularly in places like Europe. The off-road-focused brand even has a plan to offer zero-emissions compliant vehicles in every segment by 2025. However, the only vehicle Jeep’s currently producing that seems to support those claims is the Wrangler 4XE PHEV and it’s still dependent on gasoline for journeys beyond 21 miles.

But that’s supposed to be changing now that the rumor mill is flush with new suggestions that Jeep is working on a small SUV that will be wholly dependent upon electrical propulsion. Those claims have been confirmed by Jeep’s leadership, with hints that it might be getting a few friends.

If you’re initially confused between the Grand Cherokee L and Wagoneer (both Grand and not), we don’t blame you. They are distinguishable side-by-each – but separately? Not so much. Think of it this way: The GCL is a unibody design with V6 and V8 options while the Wago is body-on-frame and has two V8 choices.

The Jeep Grand Cherokee L was put through its First Drive paces on this site just a month ago. With that top-tier entrée having settled nicely, it is time to paw through the chaff six different trim levels and figure out which one makes for The Right Spec.

Quick, when’s the last time you gave a thought to the Jeep Compass?

Probably several years ago when the last generation was introduced, right?

Otherwise, if you’re thinking about Jeep, you’re probably thinking about the Gladiator, Wrangler, Cherokee, or Grand Cherokee.

Today’s semi-alliterative headline is courtesy of Jeep.

The company has already made Gorilla Glass available on the JK Wrangler. Now it will expand to the Gladiator and JL Wrangler.

Stellantis made many announcements yesterday at its “EV Day 2021” event, first and foremost a big commitment to EVs going forward. The second most important thing involved the super cringe slogans for each brand.

But there was also a Dodge-specific announcement, which promised the first-ever EV muscle car, and the resurrection of a long-dead logo.

As part of Stellantis’ EV Day, Jeep just unveiled the Grand Cherokee 4xe. Sort of.

It’s the automotive-launch equivalent of a harried journalist sending his editor a story marked “TK” — which in copy-editing lingo means “to come”.

It’s EV Day at Stellantis.

And boy, is there a lot to chew over.

Earlier today, I gave you my take on how Jeep should fight off the challenge posed to the Wrangler from the new Ford Bronco.

Now it’s your turn.

The new Ford Bronco is here. It got glowing reviews from most of the automotive media this week, and while I’d like to think our review was fairly balanced, it tilted positive. The rig is pretty good. Jeep and its Wrangler need to fight back.

How?

Let the 4×4 pissing wars begin.

Stellantis plans to extend the typical summer downtime at a couple assembly plants while relaunching production at Windsor Assembly next month. The Canadian van factory will be see two shifts returning on July 5th, while its Belvidere Assembly Plant in Illinois and Toluca Assembly Plant in Mexico will be idled due to the ongoing semiconductor shortage. This has become a common tactic within the automotive industry, with our doubting it’ll be the last occasion we’ll be reporting on extended summer vacations.

Meanwhile, Ford Motor Co. appears to have lost its technology chief to Amazon. Ken Washington was hired into Blue Oval after a stint with Lockeed Martin in 2014 and will be leaving the automaker next month to become vice president of software engineering for the tech giant.

We briefly thought about covering the new (and thirsty) Grand Wagoneer for this week’s entry into the Base Camp series, given the model’s excellent retro name and propensity to induce rose-colored myopia in adults who mis-remember the Malaise Era. However, we all know there’s only one way to order such a rig: fully loaded.

Which is why we’re focusing our efforts on the Wrangler. It serves as Jeep’s trademark since it is the image that pops into most people’s minds – even non-gearheads – when they hear the word ‘Jeep’. Plus, in most guises, it approaches something that can even be called affordable.

Jeep has offered all sorts of different utility vehicles over the years – it’s sort of the brand’s thing – but it hasn’t recently offered a three-row crossover. The last one it sold was the Commander, which left the market a decade ago.

I quite honestly forgot the Commander even existed – and I started in automotive journalism in 2007. While it was still on the market. I suspect most Jeep faithful have also memory holed that model.

That’s unlikely to happen with the 2021 Jeep Grand Cherokee L, for better or for worse.

According to a tweet this morning, Stellantis CEO Carlos Tavares is giving the company’s top brass at each brand a decade to justify their existence. Suddenly, it’s easy to picture some nervous auto executives dotted around the globe.