Jeepers: Toledo South to Temporarily Halt Gladiator Production

Matthew Guy
by Matthew Guy
jeepers toledo south to temporarily halt gladiator production

The chips are down in Ohio, with semiconductor shortage reaching the factory floor where Jeep builds its Gladiator truck. According to reports, the Stellantis plant responsible for assembly of the lantern-jawed pickup, Toledo South, will halt the models’ production next week.

Wrangler production is not affected. For now.

“Stellantis continues to work closely with our suppliers to mitigate the manufacturing impacts caused by the various supply chain issues facing our industry,” a Stellantis spokesperson said in a statement to local media.

Beyond all the marketing doublespeak, it sounds like the company is allocating what chips it has on hand to vehicles that are in the most demand or making bank in terms of profit. While no one will suggest the Gladiator is an unprofitable vehicle, it does sell at a slower pace than the Wrangler. Given a choice, Jeep is wise to leave production of the latter uninterrupted. There are marked differences between the two machines but there are also vast similarities, leading us to rightly assume some parts (like certain semiconductors) can be transferred from one assembly line to the other in a bid to keep the place humming.

Jeep is hardly in this boat by itself, with most of the industry coping with the chip shortage in one way or another. Images of bare and barren dealer lots are easy to find online, with inventory problems becoming the bane of sales staff across the nation. Ford has even floated the idea of shipping unfinished trucks to dealers and having the chips installed by their techs; this is presumably in an effort to populate lots with something other than sailboat fuel. For the record, your author thinks this is a terrible idea – techs are already overworked, dealers may be tempted to let unfinished trucks slip out the door (especially if they’re floorplanning the things), and customers might scream bloody murder if they can’t have that truck out there right now.

Meanwhile, Stellantis CEO Carlos Tavares last week told the media his company expects the chip shortage to easily stretch into the 2022 calendar year. Demand created from the pandemic has led to a tight supply of things, a situation expected to cost the industry billions of dollars this year alone.

[Image: Jeep]

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  • Mopar4wd Mopar4wd on Aug 02, 2021

    Side note I saw my first working Gladiator the other day. Bed loaded with a pallet on vinyl windows in front of house getting resided. Saw it again later in the week with a load of trim on a ladder rack. Nice to see.

  • Sgeffe Sgeffe on Aug 02, 2021

    Yeah, I can’t see “chips” going in anyplace; it’s going to be modules. I certainly hope that SRS modules are finished at the factory! I don’t think I’d want to be the one to be the first to power those up on a daily basis! At least at the factory, the line worker applying battery power to a vehicle for the first time is at least outside the car, instead of in the vehicle with aforementioned claymores!

  • SilverCoupe I am one of those people whose Venn diagram of interests would include Audis and Formula One.I am not so much into Forums, though. I spend enough time just watching the races.
  • Jeff S Definitely and very soon. Build a hybrid pickup and price it in the Maverick price range. Toyota if they can do this soon could grab the No 1 spot from Maverick.
  • MaintenanceCosts Would be a neat car if restored, and a lot of good parts are there. But also a lot of very challenging obstacles, even just from what we can see from the pictures. It's going to be hard to justify a restoration financially.
  • Jeff S Ford was in a slump during this era and its savior was a few years away from being introduced. The 1986 Taurus and Sable saved Ford from bankruptcy and Ford bet the farm on them. Ford was also helped by the 1985 downsize front wheel drive full sized GM cars. Lincoln in 1987 even spoofed these new full size GM cars in an ad basically showing it was hard to tell the difference between a Cadillac, Buick, and Oldsmobile. This not only helped Lincoln sales but Mercury Grand Marquis and Ford Crown Victoria sales. For GM full size buyers that liked the downsized GM full size 77 to 84 they had the Panther based Lincoln Town Cars, Mercury Grand Marquis, and Ford Crown Victorias that were an alternative to the new GM front wheel drive full size cars that had many issues when they were introduced in 1985 and many of those issues were not resolved for several years. The Marks were losing popularity after the Mark Vs. 1985 was the last year for the rear wheel drive Olds Delta 88 and rear wheel drive Buick Lesabre the rear wheel Caprice and Caprice Classic 3rd generation continued till 1990 when it was redesigned. B Body Buick Estate wagons continued thru 1990 as the Olds Custom Cruiser wagon and both were redesigned. GM held onto a few rear wheel drive full size cars but the Lincoln ad really brought home the similarly looking front wheel drive full size cars. Lincoln's ad was masterful.
  • SCE to AUX Toyota the follower, as usual. It will be 5 years before such a vehicle is available.I can't think of anything innovative from them since the Gen 1 Prius. Even their mythical solid state battery remains vaporware.They look like pre-2009 General Motors. They could fall hard.