Tag: Ram

By on June 25, 2020

Oh, it’s really official now. The supercharged, off-road-ready sport truck previewed by a concept vehicle four years ago is almost here, and Ram now has a landing page for it.

Appearing for the 2021 model year, the Ram Rebel TRX is a full-size 1500 with a heart transplant from a Dodge Hellcat donor. Squarely in its sights is the Ford F-150 Raptor, a model that’s dominated the niche it carved out for itself for too long. (Read More…)

By on April 29, 2020

A South Carolina assembly plant that took major damage from a tornado back on April 13th is making headway in returning to production. It’s still a long way from normal, but the plant’s promise of “limited production” in the coming weeks should be music to the ears of Ford, which relies on the Seneca, SC facility for components for its biggest-margin vehicles.

It still isn’t known when exactly Ford plans to restart vehicle assembly in the U.S., but May 18th has been floated as a possibility. In Seneca, the tornado-toppled BorgWarner plant, builder of transfer cases for 4×4 systems, could be back in business by that point. Sort of. (Read More…)

By on April 17, 2020

FCA Brampton Assembly Line Challenger & 300 - Image: FCA

After being understandably cagey about its plans to resume North American production, Fiat Chrysler appears to be ready to get back to work. Well, eventually.

After other automakers cautiously penned new return dates this week, FCA did the same, telling suppliers on Wednesday that its restart will be a multi-phase operation. Sadly for those awaiting the launch of Jeep’s two largest models, March’s industry shutdown has pushed their dream vehicles further into the future. (Read More…)

By on April 6, 2020

With some analysts now estimating the coronavirus outbreak’s cost to the automotive industry at as much as $100 billion, there’s not much reason to hope for any vehicle segment to trend in any direction but downward. However, domestic pickup sales have surprised us.

Despite the industry taking it on the chin overall, domestic truck sales are actually improving in the United States — at least by the measure with which we gauge domestic sales performance. Seeing the writing on the wall last month, domestic nameplates began incentivizing product like wild. Apparently, bargains ride two-up with the lead horseman of Pestilence. That, in combination with southern states being slower to enact social distancing measures, helped prop up truck sales. While that may result in the region having a longer recovery, it seems to have padded the market’s fall ever so slightly.  (Read More…)

By on March 16, 2020

Domestic automakers are enamored with the full-sized pickup segment because it’s a reliable way of securing hundreds of thousands of sales in North America on an annual basis. Here, Ford’s F-Series reigns supreme. That might not always be the case, however, especially with younger buyers opting to purchase their pickups at competing brands.

Last month, Edmunds released a study claiming Ram is leading the charge with buyers under 35 — saying the brand had won over “the most coveted section of the market.”  (Read More…)

By on March 4, 2020

FCA

Reid Bigland, the towering Fiat Chrysler exec who made waves by suing his employer last year, has announced he’s leaving the company after 22 years of service. His last day will be April 3rd.

Head of U.S. sales, the Ram brand, and president and CEO of FCA Canada, Bigland was once seen as a potential replacement for late CEO Sergio Marchionne, but a spat with his employer tainted the longstanding relationship. That lawsuit apparently came to a head earlier this year. (Read More…)

By on February 13, 2020

2003 Dodge Dakota 5.9 R/T, Image: Chrysler

File this tidbit under the “no shit” banner. Fiat Chrysler has been without a mainstream midsize pickup since the beginning of the previous decade, and the automaker’s dealer council is sick of waiting.

A our own Tim Cain told you recently, 2019 brought the public’s growing desire for midsize pickups into stark clarity. The segment’s hot and, with the addition of the Ford Ranger, growing. FCA dealers want a slice of that action. (Read More…)

By on February 11, 2020

Wandering the 2020 Chicago Auto Show floor on the second media day, I entertained myself by playing with trucks.

More specifically, I tinkered with the trick tailgates found on GMC and Ram models, plus the in-bed cooler offered by Honda’s Ridgeline. Also springing to mind is the available roll-up tonneau cover offered by Jeep’s Gladiator, as well as that old stalwart, the RamBox.

(Read More…)

By on December 26, 2019

Image: GM

We spend a lot of time discussing pickups on these digital pages, and with good reason. Pickups have quickly become the go-to vehicle for growing families, replacing sedans and wagons in that role, though crossovers and SUVs of varying sizes still garner the greatest market share.

With a proliferation of trim choices leading to ever-higher ATPs and hefty margins for those who build them, pickups remain a cash cow for many companies — at least, those capable of capturing the public’s attention. With data in hand, let’s look at the decade that was. (Read More…)

By on December 11, 2019

Ram 1500 MultiFunction Tailgate

Many stories can be told of the events of 2019, but one of the headliners should be Fiat Chrysler’s growing presence in the full-size truck segment. Not domination of it, obviously — that role continues to be reserved for Ford Motor Company and its F-Series pickups. Still, the past year did see the Ram brand relegate Chevrolet to the third-place spot in U.S. sales.

North of the border, where people love big trucks just as much as Americans (regardless of what virtues are signalled on the world stage), it’s a similar story. Let’s see how the Detroit Three are faring in the snowy full-size segment up yonder. (Read More…)

By on November 27, 2019

Today’s Question of the Day was generated by some comments on yesterday’s post regarding the new Jeep Grand Wagoneer. There, it was clear that two divergent camps of opinion were present regarding the model’s long hiatus.

Let’s explore this a little further.

(Read More…)

By on November 12, 2019

A yet-to-be-revealed engine that’s kept the rumor mill in Mopar circles churning continues to make its possible presence known. It’s an engine supposedly tapped for a new line of Fiat Chrysler products, and might find a home in existing vehicles, too.

It’s an engine that comes to the table with (arguably) the sexiest cylinder layout on the market: six of ’em, all in a row. (Read More…)

By on October 7, 2019

2020 Ram 1500 EcoDiesel

The Environmental Protection Agency has gotten around to tinkering with Ram’s latest EcoDiesel V6, and its early findings should put a smile on the faces of the folks in Auburn Hills. However, the estimated fuel economy of the latest (and totally legal) 3.0-liter diesel comes with an asterisk.

While the oil-burning Ram 1500 does seem to beat out Ford’s 3.0-liter Power Stroke both in terms of power and efficiency, both Ford and Ram take a backseat to General Motors. (Read More…)

By on October 3, 2019

Never have pickup trucks mattered more to an automaker, especially domestic automakers. As sedans and coupes fall off, trucks make up an ever greater percentage of a company’s sales, and the greater (and quickly rising) average selling prices of these hulking family vehicles means there’s a pot of gold waiting for those who succeed.

While the full-size pickup front-runner hasn’t changed since the early 1980s, Ford’s F-Series faces growing competition from two traditional foes. Both Fiat Chrysler and General Motors have newer pickups on the market, and it’s eating into the popularity of the untouchable F-Series. (Read More…)

By on September 26, 2019

Fiat Chrysler Automobiles has a history of releasing special edition vehicles, with Black Edition and Night Edition trims being among the most recent inclusions. Despite having unique names, there isn’t much difference between the two. Both attempt to replace as much of an automobile’s exterior features with dark plastic as possible, with one taking things a step further than the other.

While wholly unnecessary, considering all of the above can be accomplished through aftermarket purchases, FCA has done well by offering various special edition vehicles with unique, factory sanctioned customization. In addition to being an easy way to get customers to spend a bit more on a new vehicle, it also helps keep old models fresh and in the media — encouraging posts like this one. (Read More…)

Recent Comments

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