Anybody who made it through the last 12 months or so with their passion for the Saab brand intact deserves some kind of free psychological screening and endangered species protection award. Hell, anyone who made it through the last 20 years… you know what, this isn’t the moment for cynicism. Through the wrenching chaos of GM’s often-abortive attempts to sell Saab, the website SaabsUnited has stood by its brand, aggregating the most complete Saab sale coverage on the web, and generally consoling the faithful. Oh yes, and suffering through a relentless stream of cynicism from yours truly (sorry guys, it’s all we know). Anyway, for being the keepers of hope when all hope seemed lost, Saab has named and annual award after SaabsUnited which

will be made annually as the company’s way of expressing its gratitude to people like [SU founder Steven Wade] and others who continue to show us such great support.

Well, the debate over the viability of the Chevy Volt has been well and truly joined, as political and auto writers around the web spent the last week weighing in on the issue. Needless to say, a scan of these opinions shows that my NY Times Op-Ed has drawn a wide variety of reactions, ranging from complete agreement to utter contempt. But, in a phenomenon that seems all-too common on the internet these days, very few commentaries on my opinion (positive and negative alike) bring more detail or nuance to the issue. Which is too bad, because I’d be the last person to argue that I’m capable of doing complete justice to an issue as complex as the Volt in only 900 words. The variables and unforeseeable consequences floating around the Volt’s future are so vast and varied, no writer could possibly hope to cover them all. And one such problem didn’t even emerge until the day after I wrote the Times Op-Ed: dealer markups on the Volt.

Have we scrutinized all the issues behind what they’re doing? Not really. My feeling is that a manufacturer-owned store as a business model violates the spirit of the state law here. But not a single person is complaining about it, and it’s kind of a back-burner thing for us. I imagine that if we start getting complaints from our membership, we would move it up to a front-burner thing

Tim Jackson, President of the Colorado Automobile Dealer Association tells Automotive News [sub] that Tesla’s non-franchise dealership in Colorado is not a long-term strategy, despite the company’s avowed desire to do without dealers. Well, franchised dealers, anyway (state law allows one OEM-owned dealership, and lots of EV tax breaks). Tesla admits (in its prospectus, no less) that wanting to own its own dealers will cause problems in Texas, but in the unlikely event that Tesla becomes a viable automaker, it’s easy to imagine a number of states putting up barriers to the franchise-free strategy. Especially since what we do know about Tesla’s dealer model plan is… highly irregular.

China’s quality regulator has ordered the recall of 875 imported C30 vehicles. What’s wrong with the car? Nothing.

A lot of people have little or no respect for car dealerships. In fact, on the TTAC forums, I frequently hear the word “stealership” so much, that I’m herewith petitioning the Oxford English Dictionary to officially put it in our lexicon. I recall the story of a friend on mine who had trouble with a Honda dealership in the UK. His mother bought a brand new Honda Civic and in the final month before the 3 year warranty ran out, the alternator gave up. The mother wasn’t angry that such a failing had happened, she just wanted it fixed. But the dealership had other ideas. They weren’t convinced that it was the alternator and they couldn’t look at it until next month. The mother told her son (my friend) this story and the son though it was a bit of a coincidence that the dealership couldn’t look at the car until next month, which happened to be the month that the car came out of warranty. The son bypassed the dealership and wrote a very strongly worded letter to Honda UK (It could have been “extremely worded”. In the first draft, he threatened to run over their testes with a steam roller). Strangely, a week later, the mother received a phone from the dealership saying that they could look at her car, fix whatever needed to be fixed and throw in a free service. Now that’s a story with a happy ending. Now let’s try one a bit more turbulent, and this one comes from the land of the “stealership”, the United States.

In hopes of convincing consumers that buying a battery-electric car will not be a financial disaster for them, GM is announcing an eight-year, 100k mile transferable warranty for its Volt battery. According to GM’s release, Volt batteries have undergone

more than 1 million miles and 4 million hours of validation testing of Volt battery packs since 2007, as well as each pack’s nine modules and 288 cells. The development, validation and test teams have met thousands of specifications and validated each of the Volt battery’s components.

Tests include short circuit, corrosion, dust, impact, water submersion, crush and penetration, and extreme temperature swings combined with aggressive drive cycles, also known as “Shake, Bake and Roll.”

GM does not, however, specify a minimum-performance range for the battery, saying only that it can run on battery power for “up to the first 40 miles.” That makes it tough to understand what kind of defect or level of performance would deserve a warranty repair or replacement, which is really the key consideration. GM’s claim that this

is the automotive industry’s longest, most comprehensive battery warranty for an electric vehicle

is technically true, but it is also the same warranty period enjoyed by Toyota’s Prius hybrid. Full release after the jump.

Tesla has finally acknowledged the existence of its Model S customers–and it’s about freaking time. It’s been more than a year since I plunked down a $5,000 deposit and officially joined the Tesla family as Model S customer No. P 717. (Projected delivery date: early 2012.) At first, the bennies of Model S ownership were pretty cool. A neck-snapping test drive in the Tesla Roadster instantly persuaded me that electric drive is the future of high-performance driving. An invitation to the grand opening of the New York Tesla dealership, located in the oh-so-hip Chelsea district, featured wine, fancy food, and thin artsy people wearing black. I sat back to await the presumed steady flow of Model S owner communications–technical updates, customer surveys, maybe even a factory tour or a test drive in a prototype for a lucky few of us.

Toyota must have recalled what seems to be all its cars on the road (well, some 8m to 9m worldwide to be halfway exact.) Now it’s Chrysler’s turn. Last week’s announcement for pedals with sticktion was just the warm-up. The serious recalls are coming now.

Chrysler is recalling some 575,000 Jeeps and Dodge and Chrysler minivans, says Bloomberg.

Despite intensive examination of more than 2,000 vehicles, Toyota could not find a ghost in their machines. This is what James Lentz, Toyota’s U.S. sales chief will tell a House of Representatives panel today, if Bloomberg is not mistaken.

Workers in an Indiana post office were forced to evacuate their workplace yesterday, when the fourth “hoax bomb” targeting Toyota’s US facilities in the last week was discovered there. The AP [via Google] reports that the latest package was addressed to Toyota Motor Manufacturing Indiana in Princeton, IN and according to Toyota spokesfolks, it is

similar to other suspicious packages mailed to our corporate office in Erlanger, Kentucky, on Friday and our West Virginia and Texas plants on Monday. All of these packages were found to be non-threatening

All four packages bore handwritten originating addresses in Nigeria, and contained devices described in the latest instance as a cardboard tube containing electronic components. Auto industry PR guys, you have a new worst-case scenario…

Sadly, my internet came crashing around my ears just as GM’s Q1 results conference call was getting interesting. Typical Monday. I’ll rock myself to sleep tonight with a recording of the call and report back tomorrow, but at this point the big news is plainly visible on this single slide. Yes, GM finally got control of its incentives and wrestled them below the industry average… for a month. That month (March) also just happened to be the worst month this year for GM market-share wise. The next month (April), the incentives went back over the industry average, and market share increased once again. The lesson seems obvious: GM won’t gain market share on promises of high-quality cars and taxpayer payback alone.

The other day I heard a saying which I think is rather apt for this article:

“You can shear a sheep many times, but you can only skin it once”. Except in this article the “shear” is “fleecing” and the sheep is “Daimler.” Bah, bah, bah. Firstly, the U.S Government did a little shakedown of Daimler to the tune of $185 million. When that succeeded, our friends in Russia decided to check this gold mine for any left over deposits. Word spread of them thar gold in Sindelfingen. Incoming golddiggers! Forexyard (via Reuters) reports that Egyptian authorities are going to investigate the matter in relation to bribery in Egypt.

Yes, in Egypt.

The one thing I love about the car industry it its ironic sense of humour. Remember the four dead brands of GM? Who’d have thought SAAB would be the last man standing? When Ford was trading at $1 a share and their stock was labelled “Junk” status, who’s have thought they’d be where they are now? Now, I can’t speak for the rest of the B&B, but I’m, personally, sick of this UA business with Toyota. I’ve been rather sceptical from the start and very little has happened to change my mind. However, the God of Irony is still working in the car industry and whilst I was grazing the internet today, I came across this belter: Unintended deceleration.

No, the boys of the blue oval didn’t win any new J.D. Power kudos (yet.)

But the relatively obscure RDA Group of Bloomfield Hills, Mich. says Ford has the highest customer satisfaction among all major automakers. This according to Ford’s latest press release. Eighty-four percent of customers who purchased a 2010 model-year Ford, Lincoln and Mercury cars and trucks are satisfied with the quality of their vehicle, says the study.

And the hits, they keep on coming: The Nikkei [sub] has it that Toyota will recall 740,000 Sienna minivans that have been sold or operated in cold-weather areas in the United States and Canada. They’ll be checking for corrosion of the spare tire carrier cable.

That was fast: Two days after Consumer Reports slammed the Lexus GX460 with a “Do Not Buy” rating, and one day after ToMoCo halted the sale of said vehicle, Toyota already has a fix. Today at lunchtime in Tokyo, Toyota said to The Nikkei [sub] that there will be changes to the Lexus GX460. This in an unusually quick response to CR’s assertion that the SUV’s tail can wag too much when the gas pedal is released while turning at high speeds.

Toyota’s Lexus GX 460 has been taken behind the woodshed by consumer reports. The SUV re-emerged with two black eyes. CR issued a “Don’t Buy” rating and declared the GX 460 a “safety risk.” Said TTAC’s Edward Niedermeyer: “Expect GX460 sales to fall off a cliff until the model is fitted with an electronic straitjacket.” Fall off a cliff? Sales are zero as of this morning.

TTAC readers must be a truly un-American bunch. Americans love a deal, or so the saying goes. TTAC readers hate deals, or so it seems. TTAC readers are up in arms whenever it rains generous discounts to prop up flagging car sales. “The resale value will suffer if they do that!” is the echo from our dear readers. If they would only drive Fords, they would change their minds.

Toyota is still smarting from a heavy decking it has received from Congress, the NHTSA, lawyers, and the press. Toyota’s answer? Let’s get SMART!

Chandler, Arizona, NBC affiliate Channel 12 has the harrowing story of a runaway Toyota that nearly killed a boy.

Driver Chuck Schmeiser pulled his 2008 Prius into a grassy parking lot. A boy helped the driver ease up the car to a berm and park the Prius. Then, says Schmeiser, “The car just accelerated, went over the berm, and at that time we did hit that young man.”

Lighten up, Toyota. You are not alone. Today, Nissan recalled 25,024 cars in Japan because some of their accelerator pedals have caught the stickyness sickness, and may not want to come back to idle once you take the foot off the gas.

Now that TTAC’s crew has landed in force at NYIAS, Chinese Week-end is no longer in effect. Regular rules apply. We clear the stage with a look back at the human side of last year’s Shanghai Auto Show. There are two reasons for it:

Cadillac contracted the services of the Ritz-Carlton to train Cadillac dealers to provide 5-star service. The Ritz Carlton, first recipient of the Baldridge award in 1999, has a side business in training other companies to provide quality service.

Don Butler, Cadillac’s marketing VP, said to Automotive News [sub] that the program will emphasize customer treatment rather than facilities. For instance, he said, a dealership employee might take an umbrella and walk a customer out to his or her car when it’s raining. “It’s simple,” Butler said. “It’s the things that don’t cost a lot of money.” If he would only know.

A few days ago, we reported that Toyota had caved in to demands of the Commerce Bureau and the Consumer Protection Committee of China’s Zhejiang Province. Under the agreement, Toyota will reimburse Zhejiang customers for losses sustained from the RAV4 recall. Toyota will send people to pick up and deliver the affected vehicles, and will provide a loaner while the car is in the shop. The whole thing was started by New York’s AG Andrew Cuomo who strong-armed Toyota into supplying similar services to recall-affected residents of the Empire State. The Zhejiang-accord had The Nikkei [sub] worried: “Such an agreement could lead to demands for similar deals from customers in not only other provinces, but also other countries.” It didn’t take long.

A few weeks ago, we reported that the commerce bureau and consumer protection committee of China’s Zhejiang Province’s called on Toyota to compensate drivers for costs stemming from its recall of the RAV4. The bureau wanted that Toyota supplies loaner cars while the RAV4 is in the shop (Toyota says the reflash takes 30 minutes.) The Chinese also suggested that Toyota compensates drivers for gasoline and other expenses involved in bringing cars back to dealerships. At the time, Toyota had a polite “no thanks,” for the request. Now, Toyota changed their minds. They will pay.

Despite having their hands full with recalls, class action suits, Prius hoaxers and gold diggers, Toyota is not falling into deep depression. To the contrary, they think demand in 2010 will be higher than originally planned. And they ramp up their production to meet the demand.

Toyota is a customer centric company. It now considers a recall that will please the vociferous crowd that thinks something is wrong with Toyota’s engine computer. Reuters reports that Toyota is discussing with NHTSA whether and how they should fix nearly 1.2 million Corolla and Matrix models. They are at risk of unintended stoppage. They might stall out because of flaws in their computer.

Last week, Harrison Police Capt. Anthony Marraccini said he had no indication of driver error, after a 56 year old house keeper had driven her employer’s Prius into a wall. Wall and car were totaled. Airbags deployed, housekeeper was unharmed. Now, Marracini isn’t so sure anymore.

Yesterday, six Toyota technicians and two NHTSA inspectors descended on Harrison, NY, to inspect the Prius, which had been kept in a Harrison police impound. According to CNN, “two independent inspectors from a forensic technology company, hired by the Police Department, also were aiding the investigation.” There was no shortage of experts. Presence of congressional aides was not reported.

Toyota successfully downloaded data from the vehicle. After receiving their findings (which have not been made public), Capt. Anthony Marraccini said driver error “was a possibility,” the New York Post reports.

Volkswagen may be much closer to its goal of surpassing Toyota as the world’s largest automaker. In an exclusive interview with The Nikkei [sub], Akio Toyoda said, Toyota will make its top priority the quality, not the number of the cars it makes.

So far, VW wanted to subjugate Toyota by 2018. But Toyota has decided to go slow. Said Toyoda-san:

From Jim Sikes (he only wants a new car), and Orange County ( no idea what they really want), to class action lawyers (they want billions), everybody wants to cash in on Toyota. Chinese Zhejiang Province’s doesn’t want to stand behind. Their commerce bureau and consumer protection committee called on Toyota to compensate drivers for costs stemming from its recall of faulty vehicles, reports The Nikkei [sub].

Toyota sales back home in Japan have yet to show a sign of suffering ( they were up 49.9 percent in February while the Japanese market rose 35.1 percent.) However, Toyota’s reputation is taking a hit in the Land of the Rising Sun, says The Nikkei [sub]. Depends on how you look at it: 40 percent of Japanese consumers in a recent survey said Toyota’s troubles have undermined their confidence. 58.4 percent said the issues have not changed their opinion of Toyota, 1.4 percent said they now hold the firm in higher regard.

Two days ago, Ed Niedermeyer received a tip from an anonymous tipster that James Sikes, the guy who couldn’t stop his runaway Prius until a cop pulled up next to him and told him to, is, well, a bit exposed.

The tipster pointed out that a James Sikes had also started a business called Adultswinglife, LLC. A look at the phone numbers showed that Adult Swing Life LLC (619) 957-7355 shared the same phone number as the real estate business of Patty & Jim Sikes (619)-957-7355. We left it at that. Times are rough, and one needs to find extra streams of income.

A few hours later, an anonymous poster that went by the name “CincyJazzy” posted on the CBS news website that Sikes “is caught in 2 attempts to defraud his insurance company out of $60K, Just lost his house, and was fired for ‘unethical behavior’, in the middle of bankruptcy, and now this.” No reaction from CBS.

Then, nothing. Until ...

Further in the Toyota caper, there are new reports of sudden acceleration – in Toyota sales.

Toyota buyers seem to have a big case of the bashing fatigue. And they are coming back in droves. Toyota said (via The Nikkei [sub]) that “its new cars sales in North America jumped around 50 percent from a year earlier in the first week of March due to recently introduced sales incentives.”

In the TTAC Pedal Series “Toyota Gas Pedal Fix Simulated: Friction Reduced, But By Too Much”, I anticipated that the crude shim fix for the recalled CTS “sticky pedals” would result in an uncomfortable pedal feel at the least and quite possibly unsafe characteristics at worst. A quick refresher: a carefully controlled degree of friction (hysteresis) is essential in an e-pedal, otherwise smooth changes and maintaining steady states in throttle position become difficult if not impossible. I wrote: “Undoubtedly, Toyota’s intended degree of friction will be compromised by this fix, to one degree or another. And drivers may find the fix unpleasant or uncomfortable, also to some degree or another. Clearly, this fix is a band aid to fix the intrinsic limitations of this design.”

I’ve been counting the days until someone complained about the results of the pedal fix. Yesterday it came, from TTAC reader JAQUEBAUER:

My daughter took her 2009 Camry in to the dealer today for the Gas Pedal recall, and were very surprised and disjointedness with the “fix” that Toyota has chosen for this problem. We picked the car up, getting the keys and a copy of the repair order from the cashier. We were not told about any precautions to take or be aware of changes in the operation of the car. The Repair order indicated that the cars computer was reprogrammed, and some work was done on the gas pedal. I asked her to test drive the car in the dealers parking lot before she went home, to check for any problems.

There were 2 issues she found unacceptable, that I want to talk about here.

And while we are solidly in left brain mode, here the explanation of Toyota’s brake override. You can start on a steep hill, even brake with your left foot, says Toyota. Let their presser speak for itself:

This is left brain – right brain weekend. While the more image driven can submerge themselves in pictures of old car ads, the other faction can unleash their inner nerd with abandon. Yesterday, we covered how ABC had entered the grail of automotive disaster-fakery, previously populated by NBC and CBS. ABC’s smoking gun video had been torn to shreds.

Today, we turn our attention to the man who aided and abetted the tricksters: Associate professor David Gilbert of the renowned Southern Illinois University. His work has been inspected by Exponent, a research company hired by Toyota. Hired by Toyota? Well, that should discredit Exponent immediately. Not so fast.

Crash Sled thankfully has found a full copy of Exponent’s retort to Gilbert’s machinations. The report is hosted on the ABC website, so we can assume it passed ABC’s scrutiny, for what that may be worth. Let’s look at the report a little closer.

Warning: This discussion needs a basic understanding of electric circuitry. If that’s not your thing, then don’t waste you time reading further. We’ll leave you to Sunday’s pictures with the message that Gilbert is a charlatan extraordinaire, and that whoever put him on the stand to make a case against Toyota needs to have his or her head examined. However, should you own a 2010 Toyota Avalon, then you have slight cause for concern.

Last week, Professor David W. Gilbert testified at a house hearing and said he had replicated the unintended sudden acceleration in Toyota’s vehicles. Toyota, and their testing lab Exponent tried Gilberts method and said he was right. “But Toyota said it also created the same response in vehicles made by competitors, which it said rendered Mr. Gilbert’s findings misleading,” writes the Washington Post.

In a statement, Toyota says: “The analysis of Professor’s Gilbert’s demonstration establishes that he has reengineered and rewired the signals from the accelerator pedal. This rewired circuit is highly unlikely to occur naturally and can only be contrived in a laboratory. There is no evidence to suggest that this highly unlikely scenario has ever occurred in the real world. As shown in the Exponent and Toyota evaluations, with such artificial modifications, similar results can be obtained in other vehicles. “ When Exponent applied Gilbert’s test to five models, including a Honda Accord and a BMW 325i, all five vehicles reacted similarly.

Just as Paul Niedermeyer, Edmunds, Consumer Reports or anybody else who has the time to download and analyze 103.1 Mbytes worth of customer complaints to NHTSA, Toyota is pouring over the data. However, their attempts are being thoroughly frustrated.

According to The Nikkei [sub], Toyota found out that oftentimes complaints submitted to the NHTSA “either are unverifiable or lack vehicle-owner information required to facilitate follow-up.” In other words, a lot of the complaints look like they are bogus. Even if they are real, their validity cannot be ascertained.

And herein lies the rub:

When Toyota stumbled there were (muted) shouts of glee around the car producing world. “Yay! They fell flat on their face! Let’s pick up the pieces.” Well, nobody said it openly, but action speaks louder than words: Ford and Hyundai revved up their “quality” aspects (wink, wink) GM and Chrysler fired up their incentives (it’s all on the taxpayers, so who cares?) Ford and Hyundai said “to hell with subliminal messages” and followed with the money. Even Nissan couldn’t help themselves and offered a bounty to deserting Toyotaphiles. February came and went and Toyota only registered a 9 percent drop (year on year after the carpocalypse). This was quite confusing. Especially given the fact that production had been halted and dealer stock was quarantined until fixed. Analysts had predicted double digit drops and were surprised themselves. Everyone had expected something out of a George Romero film to happen to Toyota. So, suddenly, this turns into an Agatha Christie story. “Who benefited from Toyota’s stumble”?

According to popular wisdom, the Chinese have no love lost for the Japanese. So wouldn’t it stand to reason that China would jump on the “down with Toyota” bandwagon with 2.6b feet? Just the opposite is true. The Chinese government urges caution, tells its auto industry to watch and learn, and to step up its quality. What’s going on here?

Legions of Toyota owners have brought their automobiles to their dealers to have their carpets zip-tied and their pedals shimmied. But did that end the customer complaints? You guessed it: It did not. The NHTSA has already received 10 complaints that the fixes were for naught and that cars still have a mind of their own. Understandably, do-nothing-NHSTSA, having received congressional tongue lashings about lackadaisical attitudes, is on it like sonic.

Toyota was listening closely to the “revolving doors” talk at last week’s hearings.

In today’s Senate committee hearing, Toyota will announce that former U.S. Transportation Secretary Rodney Slater has come on board to lead Toyota’s new quality panel of independent experts, reports The Nikkei [sub] this morning.

Slater was Bill Clinton’s LaHood. He since joined the lobbying firm Patton Boggs and became a partner in James Lee Witt Associates, a risk management firm headed by former FEMA head James Lee Witt.

„Itai!“ Or rather, „tong!“ Ouch, that hurts: Toyota boss Akio Toyoda bowed deeply to 300 reporters assembled in Beijing, and to 1.3b Chinese who could watch the drama live on national TV. Four times in one hour, Toyota’s chief “apologized to customers in China for the company’s quality problems and emphasized the significance of the nation’s fast-growing market to his company,” as Shanghai Daily has it. There must be nothing more painful for an upstanding Japanese captain of industry than to bow deeply in front of the Chinese. But as they say in China: „bú tòng bù qiáng.” No pain, no gain. Even more astonishing:

Let’s make something very clear: This is not a post about Toyota. We are not advocating or accusing any brand. This is a post about a phenomenon called sudden unintended acceleration. An American phenomenon, as it seems at first glance. To get to the bottom of it, we need your help.

MarkKyle64 asked an interesting question during the discussion of TTAC’s NHTSA Data Dive: 95 Cars Ranked In Rate Of Unintended Acceleration Complaints:

”Can TTAC find out, for example, if German drivers report lower levels of UA than American drivers?”

I tried to. In an admittedly unscientific way. I had no other choice.

A quiet Sunday. Time to fire up Google and put in “ Toyota AND [cause OR reason].” We come up with ample explanations why Toyota is not called Toyoda. Or why Peiping turned into Peking, and then into Beijing. What about the causes of sudden acceleration? Let’s see what we find. (If you have other things to do on a Sunday: We find a lot of questions and no answers.)

Toyota may record “a double-digit drop in the automaker’s U.S. sales for February,” says The Nikkei [sub] today. The Nikkei bolsters the assessment with interviews at dealerships in the U.S.A., but knowing the Nikkei, a sales droid in northern California is not their only source.

The Nikkei notes that “Toyota was the only major automaker to suffer a double-digit sales decline in the U.S. last month. Its sales were down 15.8 percent from a year earlier, compared with the 24.4 percent and 14.6 percent growth enjoyed by Ford Motor Co. and General Motors Co..”

A continuation of this trend would be extremely dangerous for Toyota. We are comparing with the absolutely worst times of carmageddon, and if you are double digits below carmageddon, you roast in hell.

Surprisingly good news out of Japan: Seemingly unimpeded by the Toyota-bashing, production of cars, trucks and buses in Japan increased 30.7 percent on year in January. Output is up for the third consecutive month, the Japan Automobile Manufacturers Association said today via The Nikkei [sub]. Vehicle output rose to 753,773 vehicles in January from 576,539 vehicles in the same month a year earlier.

Even better fared Japan’s exports of cars, trucks and buses: Exports shot up 45.6 percent from a year earlier in January, the first rise in 16 months, says The Nikkei [sub] in a separate report. “Shipments to key markets such as Asia, Europe and” – gasp – “North America increased in line with recovering auto demand.” To this embedded observer, it seems as if the jobs created by this brouhaha are in Japan.

Let’s see what the next month brings, especially in the U.S. Awfully little, predicts Reuters.

Akio Toyoda is spending the weekend in Japan, being prepped for his appearance in front of the modern day version of the tribunal of the Spanish Inquisition, better known as a Congressional Hearing.

According to Reuters, and as suggested by TTAC, Toyoda “is likely to undergo intense preparation. Toyota may hire lawyers to drill him with mock questions, one consultant said. A company source said it had not yet been decided whether Toyoda would speak in Japanese or English, but the company has already contacted some translation companies.”

The weekend drill was interrupted by the news that State Farm had informed the NHTSA as early as February 27, 2004, that the insurance company had five claims of unwanted acceleration in the 2002 Lexus ES 300 during the previous 12 months. Reuters broke the story, writing “the insurer said earlier this month it had contacted the National Highway Traffic Safety Administration in late 2007. However, prompted by the public interest in Toyota, the insurer reviewed its records again and has now found that it contacted safety regulators initially in 2004.” All hell broke loose …

Akio Toyoda is getting a crash course in cross-cultural studies, while he is preparing for his appearance on The Hill this coming Wednesday. Toyota already uncovered the time-tested Washington axiom: “We will fight it tooth and nail, but if we can’t stop it, we might as well dress for it.”

Saturday morning’s Nikkei [sub] greets its readers with the message that “Akio Toyoda’s appearance before Congress on Wednesday could be a chance for the embattled automaker to win back consumer trust in the U.S.”

Hedging a risky bet, the Nikkei adds: “But a poor performance could further undermine its reputation.” To avoid the latter, Toyoda is preparing to counter a three-pronged attack.

This was a rough night and day for Akio Toyoda, chief of the fishtailing Toyota. At around midnight, Tokyo time, the news reached Toyoda-sama that the Honorable Edolphus Towns (D., N.Y.), chairman of the House Oversight and Government Reform Committee, had formally invited him for a visit on the hill.

This had followed a Japanese version of the “he loves me – he loves me not – he loves me.” It was made even more interesting by the botanical truism that the cherry blossom only has five petals to pick. Here, the chronicle of the deflowering …

When the Toyota recall debacle kicked off, there were two types of reactions from their competitors. There were the ones who went after Toyota customers like a Catholic priest after a choir boy. And then, there was the “we are taking the high road” brood. Franco-Japanese Nissan were a part of the “we are way above this” bunch. They confirmed that they wouldn’t be introducing programs to woo Toyota customers. Who would want a Nipponese cannibalisation in the far abroad?

Somebody must have missed the memo.

Public and politicians in Japan are not enthused about Toyota’s latest utterings, especially at yesterday’s news conference. “At home, fiercely loyal Japanese drivers are wondering how a firm with a deserved reputation for quality and reliability could allow substandard vehicles to slip through its vaunted quality-control apparatus,” reports the Christian Science Monitor from Toyko. The natives are getting restless …

To the victor go the spoils. Who will be the victors, and how much spoilage will be there in the protracted Toyota battle? Of course, this is all in the name of safety and the children, and any sales dislocations will be unfortunate collateral damage. Really.

As optimistic as Toyota might want to be, over the next few months, their sales will decrease. They already do decrease. “Toyota’s US sales tumbled 16 per cent in January from a year earlier and are set to record another hefty fall this month,” reports Financial Times. Stoppage of deliveries and production, topped by a media onslaught, can have that effect.

Maybe Toyota’s ideas of an increased warranty and more incentives will work, long term, but in the short term, they’d better prepare themselves for negative numbers at the end of each month ahead.

As the first law of thermodynamics infers, energy cannot be created or destroyed, merely transposed. If customers are leaving Toyota, they don’t just disappear like Toyota‘s reputation for reliability China’s interest in US debt, they have to go somewhere. So where will they?

Do you think being the scion of a global brand is easy? Well think again, it’s hard work. No-one knows this more than Bill Ford, the great-grandson of Henry Ford. So, when Akio Toyoda got thrown into a quality nightmare, Bill Ford empathised with the fellow (and currently not so great) grandson of Kiichiro Toyoda, the one who had founded Toyota. Bill feels for Akio, in the family way.

5pm in Tokyo. Toyota has a news conference. Somehow, they forgot to invite me. And I’m right here, in Tokyo. From our Ota-ku apartment, the fallout from the conference as it is reported in Japanese and international media. Call it vicarious live blogging.

Here’s something positive you may get out of the Toyota recall debacle: Cash on the hood and a Hyundai-like warranty. Reuters says that Toyota is discussing a range of options with its U.S. dealers to support sales.

Toyota already gives a $1,000 “loyalty bonus” to match monies offered by GM, Ford, Chrysler and Hyundai to Toyota customers who want to abandon their brand. Toyota is now thinking to pay a total of $2000 to returning Toyota customers, an anonymous source told Reuters. If this turns into a bidding war …