Toyota Buyers: They're Baaack!

Bertel Schmitt
by Bertel Schmitt

Further in the Toyota caper, there are new reports of sudden acceleration – in Toyota sales.

Toyota buyers seem to have a big case of the bashing fatigue. And they are coming back in droves. Toyota said (via The Nikkei [sub]) that “its new cars sales in North America jumped around 50 percent from a year earlier in the first week of March due to recently introduced sales incentives.”

After a pow-wow with their dealers in Miami, Toyota announced new deals: Existing Toyota owners who buy another vehicle from the company will receive two years of free maintenance. There are also zero-percent financing and low-priced leases for several of the recalled vehicles, including Corollas, Camrys and Avalons. Toyota apparently isn’t ready yet for the 10 year warranty that had been discussed in Miami.

Bloomberg predicts that “sales in March may jump 30 percent.” The prediction came after Bloomberg talked to Jeremy Anwyl, CEO of “Americans love a bargain,” Anwyl said.

Should things get worse, then Toyota still has room to maneuver. According to Edmunds, Toyota put an average of $1,833 on the hood of each vehicle in February, way below the industry average of $2,588.

Join the conversation
6 of 37 comments
  • Iamwho2k Iamwho2k on Mar 10, 2010

    I hope none of the people currently buying Toyotas (won't call 'em the m-word; it's their money) even THINK about suing ToMoCo when/if something goes wrong. Buyer beware.

    • Wsn Wsn on Mar 10, 2010

      Well, the morons who bought Ford sure sued the crap out of Ford, when their Exploders explode.

  • Moparagain Moparagain on Mar 10, 2010

    Just read Ralph SS's web link to the toyota driver runaway story. Not much sympathy for the guy per comments. It sounds real easy to "turn off the key" or "put it in neutral" but i suspect it would be very difficult to do when "your up to your *** in alligators". I think with a lot more practice he could do better and he will probably get the chance if he keeps the car.

  • Rnc Rnc on Mar 10, 2010

    Another thing that Toyota has working against it at this point is its New "Style" advertising theme, that is nothing more than a kneejerk reaction and completely against what thier message for the last 30 years have been "quality" (Toyota cars have NO style and I can't think of a single person who ever bought one for that reason and smart consumers can see that as well) Knee Jerk reactions in general have been toyota's problem in all of this. And yes I think there is more out there than they would want to admit, and alot of things are now being reported that most people would just say wow that was scary and then go on thier way, now they are reporting it (for some dubious reason for a few I'm sure. When my speed sensor in my 01 camry kept going bad (nothing like dropping from 5th to 2nd at 80 mph randomly), I didn't file a complaint, I'm sure other people didn't either, but if this had been broadcast publically, then I probably would have reported it. Toyota had the monies to deal with this correctly and in a way that when it was said and done would have made them look even better, instead they seem to be fixated on the short term bottome line. Perhaps they are in the business of making money rather than the business of making cars these days (GM)

    • Accs Accs on Mar 11, 2010

      SO Im guessing you never read Steven Lang's piece on the downfall of the Camry. How the later ones are such crap, compared to the earlier stuff, decontenting. So, You dont find a problem with all of the Toyota vehicles having issues now? The Toyota stuff is a large batch of crap of quality and (for once) bad PR management. I still think they should just stop selling pretty much everything for a good month... recall every damn thing back to about 2000, 96 on the Camry, and fix every damn thing. Brakes, Ecu's, coolant hoses, p.s hoses, reprogramming, Tundra frame issues among its dozen or so problems. Just bring it all back and just take care of it. Give people the big ol damn Hyundai b.s warranty for vehicles with issues.. and call it a day. And you didn't have a problem with the Exploder 10yrs ago? Ya have to have connected the dots between the frame design, the concept that it was supposed to take a hit from the top of 2.5 of the body weight.. but it was knocked down by the feds (after serious debating) to the fact that its still an unsafe vehicle, and there isn't enough material in the pillars to save ya life. On top of.. The vehicle was based on the Ranger, from before the dinosaurs. A long / narrow frame, that when jacked up and added more weight.. is an inherent design problem. Ya try and perform a standard accident avoidance maneuver and it rolls like a doughnut. Add the tire issue, and the back and forth b.s between Firestone and Ford.. and no one wanting to take half responsibility.. and ya got a recipe for b.s. As for as the Audi stuff... I've heard about these cases. Vehicles revving too high, and pedals are unlike the American Buicks.. and don't act the way they do. And this is before shift interlock. And the Corvair.. That's just a debate wayyyy before my time. But you don't think Nader came out of the wood work to promote the excellent quality and engineering out of Generic Motors do you? I think in each and every case.. Some asshole, some low life form, some degenerate is behind the wheel, either not paying attention, or has no actual concept of how to drive the vehicle... gets put in charge of this.. death machine and is totally incompetent. Each and every one of those vehicles has a low life form somewhere in its ranks of vehicles.. Im sure Toyota isn't any different. Then again, I'm sure every vehicle has a bottom feeder who really has no clue and just drives it because its cheap and can hold the kids. This is why you have to pay attention and know how to operate the vehicle as designed. Which aggravates me when push button start... And hill decent controls... And stability control an all wheel drive Ntm all of these other (see the Germans and or Hyundai for more needless technology, for technology's sake.) Ya don't need these mindless controls.. if ya had a clue as to how to operate the vehicle.

  • Y2kdcar Y2kdcar on Mar 10, 2010

    Wow. P.T. Barnum was right; there is a sucker born every minute.