Tesla Streamlines Paint Options to Simplify Production

Matt Posky
by Matt Posky
tesla streamlines paint options to simplify production

Tesla’s Elon Musk announced Tuesday that the automaker will limit its paint options to simplify production and, hopefully, improve volume. “Moving [two] of [seven] Tesla colors off menu on Wednesday to simplify manufacturing,” said the CEO via social media. “Obsidian Black and Metallic Silver will still be available as special request, but at higher price.”

The announcement comes after a busy press week for Tesla. Musk lost his chief accounting officer after a comically brief tenure and was lambasted for smoking marijuana on Joe Rogan’s podcast. However, the real crime was how much of it Elon wasted by puffing on the monster wrap in an attempt to appease the host, without ever inhaling any smoke. That’s no way to get high.

Spliffs aside, the company’s decision to increase the point of entry for two of the most popular paint shades in history does seem a little drug induced. In truth, Solid Black is actually the only Tesla color that comes without an additional cost. The rest are technically on special order. Obsidian and Metallic Silver will just have their own extra special category now. The automaker probably thinks it’s a good way to speed up production a bit while making some extra cash, as both would be helpful.

In a blog post earlier this month, Musk said Tesla was on pace to deliver more than twice as many cars as it did last quarter. Meanwhile, the firm has put a gun to its own head to do everything in its power to increase revenue and avoid a potential cash crunch as shares took a sizable dive in August.

While the CEO did not say how much those colors would cost, some shades already tack on a hefty premium. Expect to shell out at least $1,500 for sparkly black or gray, while waiting longer for delivery.

[Image: Tesla Motors]

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6 of 29 comments
  • MrIcky MrIcky on Sep 12, 2018

    Make paint a 'dealer installed option'? Like door panels and center consoles.

    • See 3 previous
    • EBFlex EBFlex on Sep 13, 2018

      @akear Completely false. GM makes money. Tesla has not made one penny of profit since they first started. You don’t turn a profit if you’re not selling automobiles. GM turns out infinitely more vehicles, in a factory (not a circus tent) with correct door panels, and radar guided cruise that doesn’t crash into fire trucks. Oh and 80% of GM vehicles don’t have to be fixed after immediately coming off the production line.

  • EBFlex EBFlex on Sep 13, 2018

    And here I thought it was the incredibly arrogant pot head CEO who is in way over his head and doesn’t have the first clue as to how to manufacture a vehicle. Low and behold it’s the colors silver and black. This will fix all of the quality issues, panel gaps, bursting into flames, and the jihad against fire trucks.

  • Denis Jeep have other cars?!?
  • Darren Mertz In 2000, after reading the glowing reviews from c/d in 1998, I decided that was the car for me (yep, it took me 2 years to make up my mind). I found a 1999 with 24k on the clock at a local Volvo dealership. I think the salesman was more impressed with it than I was. It was everything I had hoped for. Comfortable, stylish, roomy, refined, efficient, flexible, ... I can't think of more superlatives right now but there are likely more. I had that car until just last year at this time. A red light runner t-boned me and my partner who was in the passenger seat. The cops estimate the other driver hit us at about 50 mph - on a city street. My partner wasn't visibly injured (when the seat air bag went off it shoved him out of the way of the intruding car) but his hip was rather tweaked. My car, though, was gone. I cried like a baby when they towed it away. I ruminated for months trying to decide how to replace it. Luckily, we had my 1998 SAAB 9000 as a spare car to use. I decided early on that there would be no new car considered. I loathe touch screens. I'm also not a fan of climate control. Months went by. I decided to keep looking for another B5 Passat. As the author wrote, the B5.5 just looked 'over done'. October this past year I found my Cinderella slipper - an early 2001. Same silver color. Same black leather interior. Same 1.8T engine. Same 5 speed manual transmission. I was happier than a pig in sh!t. But a little sad also. I had replaced my baby. But life goes on. I drive it every day to work which takes me over some rather twisty freeway ramps. I love the light snarel as I charge up some steep hills on my way home. So, I'm a dyed-in-the-wool Passat guy.
  • Paul Mezhir As awful as the styling was on these cars, they were beautifully assembled and extremely well finished for the day. The doors closed solidly, the ride was extremely quiet and the absence of squeaks and rattles was commendable. As for styling? Everything's beautiful in it's own way.....except for the VI coupe....it's proportions were just odd: the passenger compartment and wheelbase seemed to be way too short, especially compared to the VI sedan. Even the short-lived Town Coupe had much better proportions. None of the fox-body Lincolns could compare to the beautiful proportions of the Mark V.....it was the epitome of long, low, sleek and elegant. The proportions were just about perfect from every angle.
  • ToolGuy Silhouetting yourself on a ridge like that is an excellent way to get yourself shot ( Skylining)."Don't you know there's a special military operation on?"
  • ToolGuy When Farley says “like the Millennium Falcon” he means "fully updatable" and "constantly improving" -- it's right there in the Car and Driver article (and makes perfect sense).