By on September 12, 2018

tesla model 3

Tesla’s Elon Musk announced Tuesday that the automaker will limit its paint options to simplify production and, hopefully, improve volume. “Moving [two] of [seven] Tesla colors off menu on Wednesday to simplify manufacturing,” said the CEO via social media. “Obsidian Black and Metallic Silver will still be available as special request, but at higher price.”

The announcement comes after a busy press week for Tesla. Musk lost his chief accounting officer after a comically brief tenure and was lambasted for smoking marijuana on Joe Rogan’s podcast. However, the real crime was how much of it Elon wasted by puffing on the monster wrap in an attempt to appease the host, without ever inhaling any smoke. That’s no way to get high. 

Spliffs aside, the company’s decision to increase the point of entry for two of the most popular paint shades in history does seem a little drug induced. In truth, Solid Black is actually the only Tesla color that comes without an additional cost. The rest are technically on special order. Obsidian and Metallic Silver will just have their own extra special category now. The automaker probably thinks it’s a good way to speed up production a bit while making some extra cash, as both would be helpful.

In a blog post earlier this month, Musk said Tesla was on pace to deliver more than twice as many cars as it did last quarter. Meanwhile, the firm has put a gun to its own head to do everything in its power to increase revenue and avoid a potential cash crunch as shares took a sizable dive in August.

While the CEO did not say how much those colors would cost, some shades already tack on a hefty premium. Expect to shell out at least $1,500 for sparkly black or gray, while waiting longer for delivery.

[Image: Tesla Motors]

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29 Comments on “Tesla Streamlines Paint Options to Simplify Production...”


  • avatar
    APaGttH

    When the old GM was circling the drain as a way to cut costs they “streamlined” the paint process. I don’t think this was more evident on any other platform than Zeta, where they got a single coat of primer, base, and clear, no clear in the engine bay, and barely and base coat.

    The paint chipping issues on the front ends of GM vehicles in the 00s is epic.

    Ya, I read the story, they are eliminating colors and charging extra for more.

    Tesla owners will just tell you that orange peel, chipping, and thin coats from a reduced palette is a special feature only found on Teslas, that’s why you pay extra.

  • avatar
    SCE to AUX

    Obsidian and Metallic Silver are going from $1500 today to $2000 starting on September 15th. I’d prefer blue, white, or red anyway.

    Their email said if you order one of these special colors now, they could be squeezed out in 2 to 4 weeks.

    With ATP now over $60k for the Model 3, hopefully they’re making money on these things.

  • avatar
    Sub-600

    First welds, now paint colors. Tires will be optional soon, buy three and get the fourth one free. This is like watching a monkey trying to ride a football.

  • avatar
    R Henry

    Amazing how much press coverage Tesla receives….a bit over the top considering it has less than 1% of US automotive market share.

    • 0 avatar
      Lockstops

      Comedy sells nowadays.

      I mean people have called that company a ‘car manufacturer’, even though they can’t even manufacture their super-simplified, below-all-industry-standards, base-bargain-basement crap! Do they have door pockets nowadays, or is that something the believers may expect to see in 10 years?

  • avatar
    redapple

    Are we being pukt?

    The picture. Those arent the aluminum wheels on the car. All the ones i ve seen are the ugly black blob wheels with small slots.

  • avatar
    CaddyDaddy

    Announcing Four New Exciting Colors!
    Orange Peel Orange
    Micro-Scratched Silver
    Runny Red
    Peeling Purple

  • avatar
    highdesertcat

    The availability of colors is what helped make owning a Tesla so uniquely personal. Limited color availability just means that your Tesla will look like so many others on the road in that same color.

    Jeep found that out when they limited the color availability on their Grand Cherokee Laredo to only four colors. Laredo buyers did not step up to the Limited or higher, and more pricey, levels of trim where color availability was greater.

  • avatar
    stingray65

    Why screw around with paint at all, why not offer the DeLorean edition with stainless steel skin – after all the Model X already has gullwing doors.

  • avatar
    MrIcky

    Make paint a ‘dealer installed option’? Like door panels and center consoles.

    • 0 avatar
      mcs

      That might not be a bad option. Some of the people using Teslas in drag racing are stripping out the interiors and trunk linings to increase performance.

    • 0 avatar

      The main difference is people are lining up to buy Teslas, while GM had to find customers for many of their cars.

      • 0 avatar
        EBFlex

        Completely false.

        GM makes money. Tesla has not made one penny of profit since they first started.

        You don’t turn a profit if you’re not selling automobiles. GM turns out infinitely more vehicles, in a factory (not a circus tent) with correct door panels, and radar guided cruise that doesn’t crash into fire trucks. Oh and 80% of GM vehicles don’t have to be fixed after immediately coming off the production line.

      • 0 avatar
        EBFlex

        Completely false.

        GM makes money. Tesla has not made one penny of profit since they first started.

        You don’t turn a profit if you’re not selling automobiles. GM turns out infinitely more vehicles, in a factory (not a circus tent) with correct door panels, and radar guided cruise that doesn’t crash into fire trucks. Oh and 80% of GM vehicles don’t have to be fixed after immediately coming off the production line.

  • avatar
    EBFlex

    And here I thought it was the incredibly arrogant pot head CEO who is in way over his head and doesn’t have the first clue as to how to manufacture a vehicle. Low and behold it’s the colors silver and black.

    This will fix all of the quality issues, panel gaps, bursting into flames, and the jihad against fire trucks.


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