QOTD: Why Aren't People More Colorful When It Comes to Cars?

Tim Healey
by Tim Healey

We mentioned today that a lot of car buyers are buying vehicles in boring colors.

I already asked you guys if you like to be more colorful when it comes to car buying. Now I am asking you -- why isn't more of the car-buying public picking cars in brighter colors?

This is a pretty simple, straightforward one that doesn't need a lot more setup.

Sound off below.

[Image: Dodge/Stellantis]

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Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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5 of 80 comments
  • Jbltg Jbltg on May 31, 2024

    @Rochester: this is one of many reasons I hang onto my 2006 Miata, saddle interior. I smile every time I get in.

  • 1995 SC 1995 SC on May 31, 2024

    Laser Red, platinum pearl white, light blue. Not planned, just worked out that way.

    Honestly though exterior colors are on the upswing. It's the interiors I want to see colors return to. Red interiors are out there though typically it's the seats and carpet with the dash and trim in the standard black, grey or tan. I want them to go all in. Give me reds, greens and blues and don't hold back, make the dash match too!

    I do wish my Thunderbird was Mystic though. I don't know if it was still around in 95 or if it was even an option on the T Birds but it was definitely the craziest of the 90s Ford pallette and I always heard expensive.

    • Jeff Jeff on Jun 02, 2024

      Amen a little more choice in interior colors would be a welcomed change.

  • Lostboy Lostboy on Jun 03, 2024

    There is something called "resale value" - that gorgeous purple in the photo pretty much means that your resale base is narcissists/show off's/punks and not the other 95% of the public so yeah, "bold" colors appeal to a small percentage of car buyers, which means that when your buying a car, and you think about selling it, you avoid something like that or you just take the hit knowing your going to loose 5K or more compared to boring grey/white/blacks for the exact same car!

    All's not lost however - there's always a wrap - keeps the original paint beautiful under that vinyl, helps with resale as well when you pull it off, makes it look like you cared to wash it obsessively the time you had it which in itself, DOES make it better for resale immediately.

  • Lostboy Lostboy on Jun 03, 2024

    2nd benefit of bold colors - my grey chevy is invisible to cop radar compared to that purple!

    People actually used to repaint Ferrari's to stop getting tickets, now they just wrap them as soon as they buy them (also for resale/collector value too)