Is Muscle Coming to Hyundai's Crossover Lineup? Does It Need It?

is muscle coming to hyundais crossover lineup does it need it

Hamstrung by Chinese animosity towards South Korea and a crossover lineup that wasn’t sufficiently buffet-like, the Hyundai brand missed its global sales target by nearly 600,000 vehicles last year. It’s a well-reported slump, and we’ve told you about the automaker’s strategy to get its mojo back.

Crossovers, man. Lots and lots of crossovers.

While fleshing out its lineup of two- and three-row haulers seems like a perfectly reasonable plan in a world addicted to cargo volume, it looks like Hyundai’s not stopping there. Some buyers will surely want more power, and Hyundai’s prepared to deliver it.

Speaking at the Korean launch of the 2019 Santa Fe (crossovers!), global sales chief Byung Kwon Rhim told Britain’s Auto Express that a hotter Tucson compact crossover is on the way. When asked what’s next for the company’s performance-minded N sub-brand, he replied, “Tucson is under development, and other models will come after that.”

A Tucson N would likely borrow the turbocharged 2.0-liter four-cylinder from the overseas-market i30N, which is their version of our Elantra GT. That mill cranks out 271 horsepower and 260 lb-ft of torque. Currently, the uplevel powerplant in the Tucson is a 1.6-liter turbo making 175 hp and 195 lb-ft.

N-badged models, like North America’s upcoming Veloster N, complement the added power with performance goodies like upgraded brakes and a finely-tuned suspension — something a hot crossover will need in spades.

While a Tucson N seems like a decent fit for the North American market, especially with Ford adding the “ST” badge to models like the Edge and next-generation Explorer, Hyundai’s sales boss didn’t say which countries can expect the little brute ute. Clouding the issue entirely is Hyundai performance boss Albert Biermann’s recent comments concerning a new “N Sport” designation — a mildly meaner-looking appearance package bound for any number of vehicles in the brand’s lineup. N Sport means looks, maybe upgraded rubber, but no added horsepower or suspension trickery.

Will America get a Tucson N, or just a Tucson N Sport? It all depends on whether Hyundai believes the average U.S. consumer can be swayed by horsepower in this particular segment. A hotter Tucson could spark a fire in the bellies of young parents who loathe the idea of completely submitting to the expectations of their new lifestyle. As well, it’s not something offered by any other brand.

Sales performance is yet another reason to lavish extra attention on the Tucson. U.S. sales of the crossover rose 31 percent, year over year, in February. That’s the 12th consecutive month of year-over-year sales growth for the Tucson, and its best February showing to date.

Despite a brand-wide year-over-year sales drop of 13 percent last month, sales of Hyundai crossovers rose 19 percent.

[Image: Hyundai]

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  • Sportyaccordy Sportyaccordy on Mar 05, 2018

    I don't know if the full N treatment is necessary. I think most crossover owners would just be happy with more power, brakes and maybe more aggressive damping. My wife's last gen MKX handles well enough... just needs about 100 more lb-ft down low, and maybe better brakes + wheels + tires. A stiff + clompy crossover makes no sense.

  • Saturnotaku Saturnotaku on Mar 06, 2018

    The 1.6-liter turbo is fine for the Tucson. What it really needs is a replacement for the awful DCT.

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  • FreedMike Back in the '70s, the one thing keeping consumers from buying more Datsuns was styling - these guys were bringing over some of the ugliest product imaginable. Remember the F10? As hard as I try to blot that rolling aberration from my memory, it comes back. So the name change to Nissan made sense, and happened right as they started bringing over good-looking product (like the Maxima that will be featured in this series). They made a pretty clean break.
  • Flowerplough Liability - Autonomous vehicles must be programmed to make life-ending decisions, and who wants to risk that? Hit the moose or dive into the steep grassy ditch? Ram the sudden pile up that is occurring mere feet in front of the bumper or scan the oncoming lane and swing left? Ram the rogue machine that suddenly swung into my lane, head on, or hop up onto the sidewalk and maybe bump a pedestrian? With no driver involved, Ford/Volkswagen or GM or whomever will bear full responsibility and, in America, be ambulance-chaser sued into bankruptcy and extinction in well under a decade. Or maybe the yuge corporations will get special, good-faith, immunity laws, nation-wide? Yeah, that's the ticket.
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  • TitaniumZ Of course they are starting to "sour" on the idea. That's what happens when cars start to drive better than people. Humanpilots mostly suck and make bad decisions.
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