Awkward: Range Rover Evoque and Landwind X7 Collide

Kamil Kaluski
by Kamil Kaluski

Over the years, various Chinese automakers have been inspired by produced blatant copies of various mainstream automobiles.

The Landwind X7 appears to be a direct replica of the Range Rover Evoque. So much so, that Jaguar Land Rover recently sued Jiangling Motor, the largest shareholder of Landwind, for copyright infringement and unfair competition. Shockingly, that case is currently in a little bit of a limbo in the Chinese court system.

The worlds of Land Rover and Landwind literally collided today when a Landwind X7 and Range Rover Evoque got into a minor fender-bender. The accident happened in Chongqing, a small city in southwest China with a population roughly twice that of Los Angeles.

The resemblance of these two vehicles is undeniable. From the way the company name is written across the hood of each vehicle to the garnish around the exhaust tips, which also happen to be identical, there is very little difference. In this case, both cars also happen to be the same shade of red, further visually reducing the differences between them. CarNewsChina points out that differences in dimensions are rather minimal, too. The Landwind is 21 inches longer, but width and height are within a handful of inches of each other.

The Indonesian (I think) website motorekblog.com created the above side-by-side image of the two vehicles. The Landwind appears to be just a cheaper-looking copy of the Landy, because it is. Quality differences are many, but the biggest can be seen in the way some trim was applied, left unpainted, or simply slapped on. The rear wiper on the Landwind really bothers me, personally. Both vehicles’ interiors look damn similar, too.

The biggest difference between the two vehicles appears to be the price, as the Land Rover costs almost four times as much as the Landwind. Interestingly, Chinese market Land Rover Evoques are made in China.

Despite their ongoing feuds in court, the local police blamed this accident on the driver of the Landwind, who appears to have attempted to make right turn in front of the Land Rover.

[Source: carnewschina.com]

Kamil Kaluski
Kamil Kaluski

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  • Turf3 Turf3 on Aug 04, 2016

    Looking at the photos I think you mean it's 2.1 inches longer, not 21 inches.

  • Philadlj Philadlj on Aug 04, 2016

    Viral marketing stunt? Viral marketing stunt. VIRAL MARKETING STUNT!!!

  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
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