Journalist Prods Elon Musk Into Closing the Model 3's Bulk Order Loophole

Steph Willems
by Steph Willems

Like a sign next to the egg roll pit at a Chinese buffet, Tesla’s “two Model 3s per person” rule could have been ignored by hungry customers.

Tesla founder Elon Musk had to go on the defensive recently after a financial journalist reserved 20 units of the upcoming 215-mile electric sedan, Automotive News reports.

Anton Wahlman, writing for the investing website Seeking Alpha, published a story claiming that he placed 20 refundable orders for the $35,000 Model 3, casting doubt on the legitimacy of the model’s 400,000 reservations.

Musk said only two orders would be accepted from any one person, but Wahlman found that this actually meant two orders per order form, with no limits on the number of forms a customer could submit.

“I ask because I had no problem placing deposits for 20 cars myself, and I didn’t encounter any limit, causing me to reasonably assume that I could just have continued — placing 200 or 200,000 refundable deposits — you pick the number,” Wahlman wrote.

Called out over the apparent loophole on Twitter, Musk fired back to quell growing rumors of Model 3 speculation.

@MrBoylan Duplicates will be cancelled. Max of 2 will be delivered to any one person. Only ~5% of orders are 2, so speculation unlikely.

— Elon Musk (@elonmusk) April 29, 2016

Musk added to his message two hours later, stating that a system scan revealed only 0.2 percent of Model 3 orders had the same email and physical address. Those excess orders were purged, he said.

That puts the number of excess orders in the high hundreds, a number so low that the approximate reservation number of 400,000 can probably still stand. Musk still faces the problem of getting all of those Model 3s assembled and delivered in a timely fashion once production begins in late 2017.

Twitter conversations with Musk always reveal new nuggets of information, and this exchange was no different. When asked, Musk said the Model 3 will be offered with Tesla’s go-fast “Ludicrous” mode.

The Model 3 is expected to boast a 0–60 mph time of less than six seconds, meaning a Ludicrous upgrade could shave about two seconds off that figure.

[Image: Tesla Motors]

Steph Willems
Steph Willems

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  • Jack Denver Jack Denver on May 02, 2016

    "casting doubt on the legitimacy of the model’s 400,000 reservations" Tesla is a scam! Only 2 guys have reserved Model 3's - each one reserved 200,000 cars! This whole "story" is a non-story. Why would anyone in their right mind reserve more cars than they intended to buy? If they intended to sell their line positions, these would still represent legitimate orders, just not to the named original purchaser.

  • Philadlj Philadlj on May 03, 2016

    Sunday's Silicon Valley got me thinking: Tesla's product isn't cars or charging stations or home energy storage. Their product is their STOCK, right?

  • Jalop1991 Nissan is Readying a Slew of New Products to Boost Sales and ProfitabilitySo they're moving to lawn and garden equipment?
  • Yuda I'd love to see what Hennessy does with this one GAWD
  • Lorenzo I just noticed the 1954 Ford Customline V8 has the same exterior dimensions, but better legroom, shoulder room, hip room, a V8 engine, and a trunk lid. It sold, with Fordomatic, for $21,500, inflation adjusted.
  • Lorenzo They won't be sold just in Beverly Hills - there's a Nieman-Marcus in nearly every big city. When they're finally junked, the transfer case will be first to be salvaged, since it'll be unused.
  • Ltcmgm78 Just what we need to do: add more EVs that require a charging station! We own a Volt. We charge at home. We bought the Volt off-lease. We're retired and can do all our daily errands without burning any gasoline. For us this works, but we no longer have a work commute.
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