Nissan Greenlights Kicks for Latin America, Why Not Sell It In The US?

Aaron Cole
by Aaron Cole
nissan greenlights kicks for latin america why not sell it in the us

Nissan said it will produce a vehicle based on the Kicks Concept car shown at the Sao Paulo Auto Show in 2014. It will be sold globally, beginning in Latin America this year.

CEO Carlos Ghosn said the car appeals to Latin American markets that prefer compact crossovers. You know who else buys compact crossovers? You, and everyone else you know, apparently.

According to several reports, the Kicks would fit into the automaker’s lineup between the smaller Juke and larger Qashqai. Is there a hole for crossover sales between our Juke and Rogue? There’s only one way to find out.

Nissan said the Kicks would be produced in Brazil at its new Resende facility that also produces the March and Versa. In case you’re wondering, the automaker’s plant in Aguascalientes, Mexico also produces the March/Micra and Versa — alongside the Sentra — so they may have a few tools to fit the Kick around there too.

From history, we know Nissan isn’t afraid to take a risk on something completely different — but any crossover right now is far from a risky bet.

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4 of 24 comments
  • Victor Victor on Jan 05, 2016

    It is quite laughable - and yet very sad - that every time a new crapwagon comes up in the third world, someone here asks about why it is not sold in the US. It happened with the Chevrolet Montana, then with the Fiat Strada, the Ecosport and even the airbag-free, safe as a shopping cart, Trollet T4. The US market gets the best and cheapest cars in the world. Half of the fun of migrating to the US resides in buying a used BMW or Audi and then sharing on facebook. Or big, big SUVs - the average "SUV" here is Ecosport-sized. Yet our crap somehow seems to be quite attractive to some of you. The "Kicks" - what an indiotic name, btw - will be yet another mini-SUV, this time based on the March platform. The same March that Latin NCAP proved more fragile on an impact than Europe's Micra. And of course it'll go for over 70k Reais. Because, why not?... So, rest assured, people of the better end of America, the "Kicks" won't make it to your nearest Nissan dealership, simply because it sucks.

    • See 1 previous
    • Victor Victor on Jan 06, 2016

      @John Williams Yes, and the US grass is mostly greener, specially when it comes to cars.

  • MRF 95 T-Bird MRF 95 T-Bird on Jan 05, 2016

    A few years ago I was visiting Corsica and rode in and borrowed a friends Qashqai. It is sized closed to the Murano but has the off-road capability of a SUV with a center locking differential and beefier suspension vs the Altima based Murano.

  • Tassos Chinese owned Vollvo-Geely must have the best PR department of all automakers. A TINY maker with only 0.5-0.8% market share in the US, it is in the news every day.I have lost count how many different models Volvo has, and it is shocking how FEW of each miserable one it sells in the US market.Approximately, it sells as many units (TOTAL) as is the total number of loser models it offers.
  • ToolGuy Seems pretty reasonable to me. (Sorry)
  • Luke42 When I moved from Virginia to Illinois, the lack of vehicle safety inspections was a big deal to me. I thought it would be a big change.However, nobody drives around in an unsafe car when they have the money to get their car fixed and driving safely.Also, Virginia's inspection regimine only meant that a car was safe to drive one day a year.Having lived with and without automotive safety inspections, my confusion is that they don't really matter that much.What does matter is preventing poverty in your state, and Illinois' generally pro-union political climate does more for automotive safety (by ensuring fair wages for tradespeople) than ticketing poor people for not having enough money to maintain their cars.
  • ToolGuy When you are pulled over for speeding, whether you are given a ticket or not should depend on how attractive you are.Source: My sister 😉
  • Kcflyer What Toyota needs is a true full size body on frame suv to compete with the Expedition and Suburban and their badge engineered brethren. The new sequoia and LX are too compromised in capacity by their off road capabilities that most buyers will never use.