By on September 9, 2015

Tesla Model S Center Stage

In a letter to Model S owners, Tesla CEO Elon Musk said that its referral “experiment” had gone well and that the company would be expanding the program, according to HybridCars.

Owners can refer as many people as they want, and although the “free” Model X cars have likely already been claimed in each of the three sales regions, the top referrer by Oct. 31 can trade in their Model S for a P85D with “ludicrous” speed mode. Referring 10 new buyers now means you can buy a fully loaded “Founder Series” Model X for the price of a base Model X (a $25,000 savings according to the company).

It’ll still probably be ugly for whomever wins at the end.

Dealers in California have called the program illegal, saying the referral program amounts to “bird dogging” by the manufacturer.

Tesla has responded to the allegations by expanding the program and ignoring everyone anyway.

“We looked carefully at those regulations,” Tesla spokesman Ricardo Reyes told HybridCars. “They were enacted decades ago to prevent rogue salespeople, not from preventing friends from recommending products they love.”

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