New Prius Will Be Shown Next Month in Las Vegas

Aaron Cole
by Aaron Cole

Toyota’s next-generation Prius, which will be the first use of the automaker’s new global platform, will be shown to media in Las Vegas next month, Bloomberg is reporting (via Autoblog).

The report doesn’t specify when the automaker would build the next-gen Prius, or why it chose southern Nevada in the summertime for its reveal (Tesla speculation starts now).

Sales of the Prius have declined since 2007 and 2008 when average gas prices in the U.S. hovered around $4 per gallon. Toyota hasn’t fully updated the Prius since 2009, with a mild refresh gracing the hybrid in 2011.

Bloomberg notes that the eco-friendly Prius may have lost sales to all-electric cars — Nissan Leaf, Tesla Model S, and others — in the time it’s taken Toyota to update it.

The automaker began taking reservations in California last month for its hydrogen-powered Mirai.

According to our own Bark Maruth, we should expect glowing coverage of the Prius from reporters from sometime next month.

Aaron Cole
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  • Rday Rday on Aug 19, 2015

    My fiancee drives 85 all the time in her prius v. I drive 75 and get 5mpg better than she does. Will the new Prius V get a makeover too? Love all the prius' we have had and have never had any problems with them. they are the most trouble free vehicle i have owned except for the 2010 Sienna van. Hate to buy from the jerkoff's in detroit so will probably keep buying toyotas

    • See 3 previous
    • Stuki Stuki on Aug 20, 2015

      @wolfinator Amen.

  • Nickoo Nickoo on Aug 19, 2015

    The prius is the very best 4/5 passenger vehicle to own, with the exception of the volt after tax incentives. Lets hope toyota didnt do anything stupid such as the leaked photos showed.

  • VenomV12 VenomV12 on Aug 19, 2015

    I don't mind the Prius, it's not bad and yeah, I have seen my fair share of them hauling @$$ down the road at high speeds. It would be nice if they made a model that did not have a ludicrously cheap interior and didn't feel like it was a Fisher Price toy.

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    • Original Miles Original Miles on Aug 19, 2015

      @Luke42 +1 - Our 2003 Matrix has that Fisher Price interior, and it shows very little wear and weathering after almost 13 years. I doubt new cars, including our Mazda3, with squishy components, leather or "pleather" will hold up as well.

  • Luke42 Luke42 on Aug 19, 2015

    Hopefully they'll ditch the center mounted speedometer. Whet I tried to talk my wife into a new Prius V, she nixed it on that alone. She likes the speedometer in front of the driver, like it is in our 2004 Prius, and it wasn't enough like her existing one to actually replace it in her eyes. Th could have been overcome if there was some urgency to replace our old Prius, but it ain't broke - so she had every reason to be picky and have in a couple of dozen grand while keeping a car she likes even more than I do.