Toyota Taking Reservations for Mirais in California Next Week
Californians itching to claim one of the first of Toyota’s hydrogen-powered Mirai can raise their hands starting next week, the automaker announced.
Toyota announced today it would begin accepting reservations for the Mirai starting July 20. The sedan will cost $57,500, according to the manufacturer, and will be available only at eight California dealerships. Only California residents can buy the car.
The purchase price includes an 8-year/100,000-mile warranty on “key fuel cell vehicle components” and three years — or $15,000, whichever comes first — of fuel.
Toyota says “Power On-Demand” Mirais won’t appear until late 2016, in which the car acts like a mobile, hydrogen-powered electric generator. According to the automaker, the Mirai may be able to power electrical devices — or a home — for “a limited time.”
The Mirai is eligible for a $5,000 rebate in California.
If it were coming from a French manufacturer like Citroen or Renault (maybe just Citroen) the design might make more sense. And people might be willing to call it beautiful.
Imagine going on a bender and waking up with one of these in your garage. Holy cow. And that's the only way I could imagine such an acquisition being made, though I'm uncertain how much, and of what, it would take to get me there. I imagine one person would have to hold up my head while another grasped my hand, with pen clenched, and did their best to imitate my signature. It would be the automotive equivalent of passing out in a frat house and waking up with your eyebrows shaved and genitals drawn on your face with a Sharpie. And for me, I'd rather walk around with semi permanent johnsons on my face than having to look at this every day. The former would be easier to explain and much less indicative of questionable character. I could still get that babysitting job I don't want. Ever. But not if I show up to the interview with this piece. I understand wanting to be different and have your product stand out from the crowd, but there is a right and a wrong way to do it. This is very much the wrong way. What's worse, as it stands, Toyota doesn't do the best job of creating new and fun and stylish. Their Brand is anything but. I like Toyota and even I have to admit most of their stuff, for the past 8 years, at least, has been staid at best, bizarre at worst. They created, what I assume is intended as a halo car, and yet, they went out of their way to make it as ugly as possible. If this was a video game, or Toyota was going to a costume party, it would be a fun goof. But this is business, and I imagine there are hundreds of millions of dollars, and tens of thousands of hours wrapped up in this piece. What a shameful waste of resources, because the technology deserves a closer look and a shot at viability. But these maniacs chose to make it beyond polarizing (honestly, does anyone like it?) and instead went as far off the deep end as possible, and in doing so have ensured the Brand is damaged even further. Who is calling the shots at Toyota?
Presumably they'll set up a sales booth outside Stevie Wonder's house.
Oh I saw it at the Toyota Megaweb a month ago. Not bad looking, not exciting.