Datsun Unveils Mi-DO Hatch At 2014 Automechanika Moscow
Nissan’s emerging-market brand Datsun unveiled its newest addition to its burgeoning lineup at the 2014 Automechanika Moscow show: The mi-DO.
Just-Auto reports the compact hatch, joining the similarly named on-DO sedan set to arrive in September, will arrive in showrooms sometime in early 2015. No price of admission has been stated for the five-door, five-passenger vehicle, however.
Under the bonnet, a 1.6-liter 8V engine will deliver 87 horsepower to the front pair of 15-inch alloys through a standard five-speed manual or optional four-speed auto.
As for its name — and that of the on-DO — Datsun says it’s a fusion of Japanese, Russian and English themes: “do” is Japanese for “moving,” “on” is Russian for “he,” and “mi” is meant to invoke personalization by rhyming with “me” to Russian ears.
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Oh looks at that leg room for the rear seat. Oh wait, they slid the front seats forward of the B-pillar! Very Lavrov approach to marketing.
I'm pretty sure that's a Lada Kalina. While that may work in Russia, Nissan seriously risks destroying any chance of establishing Datsun as an alternative in the cheap car market by using such crap.