Chevrolet Offers Incentives, Extends Truck Month To Take Back Sales Crown

Cameron Aubernon
by Cameron Aubernon
chevrolet offers incentives extends truck month to take back sales crown

Though Ram knocked Chevrolet off the monthly sales throne for the first time since August 1999, the brand is ready to reclaim their part of Truck Mountain by offering incentives and extending their annual Truck Month into April.

Automotive News reports brand vice president Brian Sweeney threw down an additional $1,000 on the hoods of 2014 Silverado double-cabs in pursuit of “the heart of the pickup market.” Furthermore, Chevy’s second Truck Month boosts incentives offered last month, dropping a maximum discount of $8,974 into the bed of the Silverado 2500 HD crew cab or $8,162 for the light-duty double cab V8 model.

Lease offerings were also boosted for the reclamation battle, as one email from a Northeastern United States gave details for a regional lease agreement of $269 per month with $1,900 due upon signature; the Ram’s terms were $259 per month, but with a higher down payment of $2,999 upon signature.

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  • Johnhowington Johnhowington on Apr 07, 2014

    continuing the hot sweaty debate of blinged out wheelbarrows grown men try to justify spending half a hundred thousand dollars to keep their manhood intact. oh but i can 'GETEM by getting 14k off sticker!! yeah, and who is left walking to the bank with the money.

    • Thelaine Thelaine on Apr 07, 2014

      If I'm not supposed to judge your avatar, please don't judge my truck.

  • Mikey Mikey on Apr 07, 2014

    @johnhowington.....I happen to like " blinged out" trucks. I really like a BMW 6 series convertible. I can't afford to buy,maintain,or put gas in either one. Others can. I'm okay with that. Money in the bank, is certainly nice to have. If you have a method figured out, to take the money with you when you go. Please share it with us.

    • APaGttH APaGttH on Apr 07, 2014

      When you die - they could use the cash you have to light your funeral pyre. If you have enough, then the remaining ash can be set free - if you can't be all consumed, your rotting half burned corpse of a soul will wander the planet forever. Huh - the church of money -- I have a new business, errr religion idea...

  • Bill Wade Bill Wade on Apr 07, 2014

    Sure used to be a nice site when it was about all aspects of vehicles. Now it's turning into a cesspool of political BS, trolling and personal attacks. Truly a shame.

  • Jeff S Jeff S on Apr 07, 2014

    There is some truth in that statement. Add a 4x4 sticker,bling wheels, and heated handle grips.