Tesla Vacating New Jersey Market Amid Direct-Sales Ban

Cameron Aubernon
by Cameron Aubernon

In the wake of the New Jersey Motor Vehicle Commission’s decision to enact new rules banning direct sales of vehicles by automakers, Tesla may have no other recourse than to vacate the local market come April 1.

Automotive News reports Governor Chris Christie’s administration faces accusations by Tesla from the decision, stating the automaker and the New Jersey Coalition of Automotive Retailers both agreed they would “address their issues in a more public forum: the New Jersey Legislature.”

In turn, the governor’s office responded by reminding Tesla that in order to conduct their brand of selling in New Jersey, the automaker “would need to engage the Legislation” in drafting a bill that would allow for direct sales.

Begging to differ, Tesla vice president of business development Diarmuid O’Connell explained his employer’s standpoint:

The statute in New Jersey plainly allows Tesla to be licensed to sell cars there. Indeed, the Motor Vehicle Commission has licensed Tesla under that statute ever since October 2012, and any suggestion that Tesla was told “since the beginning” about any problem with its ability to be licensed there is false. The only thing that has changed is the Christie Administration’s sudden decision to go around the Legislature in an attempt to enact a rule that the statute doesn’t permit. Worse, it has done so without any reasonable notice or even a public hearing.

NJ CAR president Jim Appleton, however, believes the commission is doing what is mandated in the enforcement of the statute. He doesn’t want to see the automaker leave the state, only wanting to help Tesla “operate in a manner consistent with the law.”

The commission’s decision places New Jersey on a list of states barring direct sales, including Arizona, Ohio and Texas.

Cameron Aubernon
Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

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  • 95_SC 95_SC on Mar 13, 2014

    Let them sell here in NJ, I'll take care of them when they try to drive over the G.W. Bridge. - Chris Christie

  • Beerboy12 Beerboy12 on Mar 13, 2014

    Somehow I am left thinking NJ could handle this better. A draconian banning... How 3rd world.

  • Probert They already have hybrids, but these won't ever be them as they are built on the modular E-GMP skateboard.
  • Justin You guys still looking for that sportbak? I just saw one on the Facebook marketplace in Arizona
  • 28-Cars-Later I cannot remember what happens now, but there are whiteblocks in this period which develop a "tick" like sound which indicates they are toast (maybe head gasket?). Ten or so years ago I looked at an '03 or '04 S60 (I forget why) and I brought my Volvo indy along to tell me if it was worth my time - it ticked and that's when I learned this. This XC90 is probably worth about $300 as it sits, not kidding, and it will cost you conservatively $2500 for an engine swap (all the ones I see on car-part.com have north of 130K miles starting at $1,100 and that's not including freight to a shop, shop labor, other internals to do such as timing belt while engine out etc).
  • 28-Cars-Later Ford reported it lost $132,000 for each of its 10,000 electric vehicles sold in the first quarter of 2024, according to CNN. The sales were down 20 percent from the first quarter of 2023 and would “drag down earnings for the company overall.”The losses include “hundreds of millions being spent on research and development of the next generation of EVs for Ford. Those investments are years away from paying off.” [if they ever are recouped] Ford is the only major carmaker breaking out EV numbers by themselves. But other marques likely suffer similar losses. https://www.zerohedge.com/political/fords-120000-loss-vehicle-shows-california-ev-goals-are-impossible Given these facts, how did Tesla ever produce anything in volume let alone profit?
  • AZFelix Let's forego all of this dilly-dallying with autonomous cars and cut right to the chase and the only real solution.
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