Lincoln Goes To China With New Flagship

TTAC Staff
by TTAC Staff
lincoln goes to china with new flagship

It would appear that Lincoln’s upcoming replacement for the MKS sedan will be aimed squarely at the Chinese market. Rumors of a proper RWD flagship notwithstanding, the die has been cast, and it’s all entry-luxury-derived from here on out.

Based on potential insider information we’ve recently received, we can now predict that the next MKS, which will be based on Ford’s global front-drive CD platform, will be twinned with a Chinese-market flagship code-named the GOBI.

Documents represented to us as corporate internal communications claim that that Ford will

Offer a step up product from CD533 [Ford’s codename for the Lincoln MKZ. -Ed] that meets the needs of the Gobi business customer, with class leading rear seat package and amenities.

Our source tells us that styling for the cars will draw some cues from the Continental concept of 2002. In keeping with the China-centric theme of the GOBI project, leg room and rear seat amenities are a key part of GOBI to suit its customers, which are frequently chauffeured. What is unclear is whether GOBI will be a separate nameplate or simply a long-wheelbase version of the future MKS.

This past week’s Pebble Beach Concours saw Lincoln bring over prospective Chinese dealers, with some suggesting that their Black Label interior packages were aimed at Chinese consumers as well. Lincoln’s following the lead of Cadillac here, reaching to the East to salvage their reputation and their bottom line. When the day comes that both remaining American luxury brands are primarily concerned with China, what will that say about the American auto business — or about America itself?

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14 of 63 comments
  • Old Man Pants Old Man Pants on Aug 20, 2013

    This is what I wish the new Avalon looked like. Simple and clean lines, delightfully in the classic Camcord mold, more so than the genuine articles. And no prothagonous bottom-feeder's ramscoop mouth.

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    • DeadWeight DeadWeight on Aug 22, 2013

      @Corey Lewis Likewise. The comments on TTAC have become much more substantive since the recent changes were implemented, and it seems that people are now opening up on a more personal level than I can recall, which provides a much richer backdrop, more context, and more interesting comments, IMO. Things "feel" more human now, and people are less defensive/guarded.

  • RS RS on Aug 21, 2013

    Let's hope Ford puts more rear seat room back in their US cars and not just the ones meant for China.

  • The Heisenberg Cartel The Heisenberg Cartel on Aug 21, 2013

    Hey Lincoln, here's an idea. Work on an all-new Territory and Falcon, then bring the tooling over to the US and start building them as Lincolns instead. Sure, you're aping Infiniti with this one but they're a HELL of a lot better to ape than Acura. And since you invented 3D printing sheet metal technology, put the damn thing to use by changing the body styles enough to differentiate, throw some leather and real wood at the interior, and make supercharged versions and invent a fake-AMG/M/RS designator. Or hell, at LEAST make Lincolns look a little more gangster. You know you're lost when RWD V8 Hyundais make better gangster cars than your own Lincolns do, and American luxury cars practically INVENTED the gangster car aesthetic.

  • Jacob_coulter Jacob_coulter on Aug 21, 2013

    Take this body, drop in the Coyote 5.0 Mustang engine with 400+hp with RWD, and price it a bit more than a loaded 300c and you'd have a whole new generation of people coming into Lincoln dealerships.

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    • Lorenzo Lorenzo on Aug 23, 2013

      No, the styling is the same as everybody else, a 4-door coupe. Put a formal roof line on a RWD V8 with a long wheelbase, updated transmission and other modern upgrades, and go for maximum room and comfort, and it'll sell as well as the Town Car did in the early 00's - 50,000+. The classic '61 Continental "saved" Lincoln, and it sold only 32k-40k the first few years, topping 50k only in the mid-'60s. The key is to make the livery-edition limo look markedly different so people don't think it's an airport shuttle.