By on April 19, 2016

lINCOLN-cONTINENTAL-pRESIDENTIAL-2

China’s thirst for American executive sedans knows no bounds, so Lincoln is rubbing its palms together and giving the red-hot luxury market exactly what it wants: piles and piles of prestige.

The Continental nameplate is already soaked in presidential history, but for the Chinese market, the company’s flagship model needed something a little more…obvious. These images from China’s Autohome (via Carscoops) reveals Lincoln’s elegant solution — the addition of a “Presidential” badge to the sedan’s rear.

The Continental will get its Chinese debut at the Beijing Motor Show on April 25, and Lincoln clearly wants to put its best foot forward. While the base model comes with front-wheel drive and a naturally-aspired V6, no one would expect that of a Continental with Presidential written all over it.

When you’re president, there shouldn’t be anyone above you, and this rule is especially true in Communist China — hell, there shouldn’t even be competition! Expect to see Lincoln’s 400 horsepower twin-turbocharged 3.0-liter V6 under that hood.

The only other obvious change to the China-bound model is the clear turn signal lenses. Also, expect there to be no new car smell once you hop inside.

The Continental premiered in the U.S. at the North American International Auto Show in January, and will roll onto dealer lots later this year. Base price for a front-wheel drive, 3.7-liter model has been pegged at $45,485, including destination and delivery.

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71 Comments on “Lincoln Continental Presidential: a Great Leap Forward in Luxury...”


  • avatar

    NYIAS

    The best Lincolns were the ones you couldn’t get in or touch.

    The NAVIGATOR CONCEPT will remain a concept. There’s no way they’ll be able to produce that car – finally a Lincoln that people’d actually want – and still have the Gull Wing doors and the interior of a Billionaire’s gulf Stream jet.

    I’d take that NAVIGATOR C over a damn Bentyaga

    Then there was the new CONTINENTAL which looked like it had a nice interior – BUT YOU COULDN’T EVEN GET IN THE THING OR FEEL IT.

    Meanwhile Cadillac let you into the CT6 – which feels cheap and lacks class competitive features (a forced induction V8) and still lists over $65k with basic options.

    Lincoln and Cadillac are BORING. Releasing one nameless alphabet-soup econobox after the next. Trying to catch up to Hyundai Genesis, Equus and Kia K900.

    PRESIDENTIAL?

    First of all: CADILLAC ONE should have had a front bumper upgrade to look like the CT6 by now.

    “When you’re president, there shouldn’t be anyone above you,”

    Swap the entire fleet for heavily armored ESCALADES and swap the front bumper to make them look more like CT6es.

    The two Presidential Escalades look regular.

    The following Escalades have the pop out minigun machine guns and rocket launchers and Secret Service men with CQC weapons.

    AND FOR THE LOVE OF GOD – anyone tries to get over my white house fence gets made an example of on live TV.

    • 0 avatar
      THE_F0nz

      All I hear is whining when I read posts like this…

      Did you actually like the car in the pictures? Did you have commentary on the content? Or do you just like posting in every column to make sure your YouTube channel gets clicks?

      I think the car is a great step in the right direction for Lincoln. One that has appeal that spans multiple generations. Then again, I grew up with a father who purchased on the first 1994 Imapala SS cars back in the day. Big understated cars with muscle appeal to me. (Except for the Hellcat for some reason)

    • 0 avatar
      sgeffe

      Love watching that Gatling gun in action!

    • 0 avatar
      dal20402

      Trying to catch up to the Elantra-quality Equus and K900? Best laugh of the whole day.

      The Genesis is a bit better, having been more recently updated, but Hyundai still needed a third party to get basic suspension calibration anywhere close to right.

  • avatar
    ajla

    I really hope this car blows away sales expectations.

    I know it’s not a traditional V8/RWD sedan but it does have an actual name, it doesn’t look like a Godzilla Island monster, and it doesn’t want to be 2004 BMW.

    • 0 avatar

      The new E-class is coming. That on its own is going to KILL Lincoln and Cadillac sales.

      More and more people are discovering Hyundai Genesis.

      More and more people are discovering Chrysler 300.

      More and more people are discovering Tesla.

      Lincoln and Cadillac have left massive gaps in their lineups because they lack EXCITING FEATURES.

      Lincoln will sell well initially to early-adopters and eventually their sales will be FLEET MOSTLY and they’ll sink into obscurity. They don’t make anything interesting beyond the Navigator.

      MKC, MKX, MKS…

      I’d love to give the general public a matching test and let them match names to individual cars.

      • 0 avatar

        “More and more people are discovering Chrysler 300.”

        In the backyard of that double-wide down the street, next to the Chevy Caprice.

        • 0 avatar
          CoreyDL

          “Sheet, jus need a tranny rebuild an’ a O2, then it be good. Rite now I’m in the Nav, air bags is broke tho.”

        • 0 avatar
          Dave M.

          I really like the 300, but I think we hit peak 300 about 5 years ago.

          People want new and shiny. The Continental is. The 300 and K900 and Genesis, as nice as they are (and they are), are not new and shiny.

      • 0 avatar
        MT

        The neighborhood discovered a Chrysler 300 abandoned at the end of the street. Been using it for target practice ever since.

      • 0 avatar
        sportyaccordy

        BTSR posts are like Fox News talk shows, with all the corrections that have to follow.

        Chrysler 300 sales are down down baby, at just over half their peak in the 00s.

        Genesis sales have been flat since its first full year out, which was 08 or 09, which looks more like it’s down to me as most cars have rebounded tremendously since then.

        Only Tesla is growing, though that is incredibly on the back of the American taxpayer.

        The Continental is one of the smartest plays from a domestic luxury brand I have seen in years. Maybe the best since the original CTS. Anyone who thinks there are a significant selection of people willing to plop down a dollar more than ~$60K for an American luxury vehicle that cannot tow a boat and cover its cargo is CRAZY. STS, XLR, current CTS, Allante by Cadillac, there is a large graveyard of American luxury rides that flew too close to the sun on price. A fancy Fusion is literally the most the world will take from Cadillac/Lincoln.

        • 0 avatar
          bd2

          Wrong.

          Genesis sedan sales are not flat.

          Last year, the Genesis sedan sold about 26k and is on track this year to break the 30k mark.

          Most years, have sold around 22-24k, so sales have been climbing with the 2G (not surprisingly since the lack of AWD was a real problem for sales in the snow belt).

          Aside from the E Class and 5 Series, there really aren’t any other offerings in the midsize luxury segment that break the 30k barrier in sales.

          Anyhow, think BTSR is really under-estimating the market for lower-priced, full-size luxury sedan (in particular to domestic buyers).

          The XTS has done well for Cadillac.

      • 0 avatar
        Sigivald

        What is the 300 doing in this list of cars?

        One of these things is not like the others…

        (Hell, maybe Chrysler should go insane and TRY making a full-size luxury sedan!

        But it’s *not the 300*, at least not now.)

      • 0 avatar
        VenomV12

        The Genesis has some inroads to make but it is getting there, but the comment that speaks the most truth is about the E-Class, that car does massive numbers in the pricepoint that Cadillac and Lincoln are trying to play in with both the CT6 and the Continental and since the new E-Class is worlds better now than the current model which these buyers seem to be very happy with, why would they switch from Mercedes to Cadillac or Lincoln, if anything Benz will pickup even more buyers and assuming that Audi and BMW follow suit with equally exceptional A6s and 5 series, they will retain or gain more customers also. It is going to be very hard for Cadillac and Lincoln to pick off buyers from these marques, Jaguar probably has a better shot with the XF than they do or Volvo.

        • 0 avatar
          dal20402

          Price. For the price of your turbo-four E-Class you can get a similarly equipped Continental with a 400-horsepower turbo six.

          • 0 avatar
            sportyaccordy

            You are missing the point. If this were the case the Germans would have gone out of business long ago. Buyers of German luxury don’t care about value in the Costco “more stuff by the lb” way you are speaking to. This is the kind of thinking that rates restaurants by the size of the portions rather than the quality of the food. People used to pay an equivalent of $90K for non turbo diesel Benzes…… HP/$ is a meaningless metric in this sector.

          • 0 avatar
            ajla

            “Buyers of German luxury don’t care about value in the Costco “more stuff by the lb” way you are speaking to.”

            I don’t think Lincoln is expecting to get many people going after new German cars. The German makers have a decades long hegemony in the North American luxury market. Even Lexus has struggled against them and they introduced what was arguably the BEST CAR EVER in 1990 and have been consistently at the top of the quality charts for years.

            I don’t work for Ford, but I believe the expectations with the Continental are:
            1. Remind the general public that Lincoln still exists.
            2. Grow the Lincoln brand in China
            3. Upsell people already shopping for Fords
            4. Steal some buyers from Cadillac, Chrysler, Genesis, GMC, Jaguar, and Volvo.
            5. Steal some buyers shopping used German cars.
            6. If a reputation for high-quality develops, steal some Lexus buyers that hate the spindle front ends.

          • 0 avatar
            ToddAtlasF1

            Have any of you ever been to Costco? There are about as many German cars in the lot as there are cars of any other national origin.

        • 0 avatar
          bd2

          Even tho Cadillac messed up the packaging of the CTS, Cadillac still sells way more in the mid-price segment than Lexus, etc. with the CTS and XTS.

          Only MB and BMW sell more (usually).

          And yes, Costco lots are full of luxury cars and loaded crossovers and SUVs.

          Costco also sells jewelry that is in the hundreds of thousands if not a million+.

          Also, it’s not like there aren’t “value” German buyers.

          That’s what 4-banger 5 Series and FWD A6 sedans are for.

      • 0 avatar
        ponchoman49

        What features are they lacking exactly? As far as I know they have every single piece of technology available in the market place along with every safety feature to save someone from themselves.

      • 0 avatar
        sgeffe

        Hell, THIS HondAcura fanboi can’t keep the MDX and RDX straight half the time!

        Now INFINITI is even more of a mess! :-p

    • 0 avatar
      FreedMike

      We’ll see, ajla. My bet is that this car will definitely kill XTS sales, but I don’t see it being a runaway hit. Sedans aren’t the thing in the luxury segment anymore.

  • avatar
    bumpy ii

    Top pic reminds me of a real President:
    http://japaneseclassics.com/vehicle/1991-nissan-president/

  • avatar

    I think I’ve come down with Lincoln lust.

  • avatar
    28-Cars-Later

    I know what’s going on the trunk deck of my Conti. Prob on the sail panel too.

  • avatar
    Kyree S. Williams

    I hope this Continental does *really* well for Lincoln. You can see they put a lot of effort into it. But they need to stop showing the car in white. White is not its color. Mahogany, Navy Blue, this black…those are this car’s colors.

    • 0 avatar
      whynot

      They just need to keep using that nice blue that they showed the concept off it.

      • 0 avatar
        Kyree S. Williams

        It would have been nice if they’d been brave enough to offer the blue interior from the Continental concept, too.

        The blue that Ford has used on its most-recent performance cars (Mustang GT350, Ford GT, Focus RS, SVT Raptor) is also gorgeous.

        Ford is really on a roll, both in terms of design. And the company has always been good at timeliness, releasing the right vehicles at the right time…then letting Chrysler and GM play catch-up.

    • 0 avatar
      CoreyDL

      At some show they used a nice Dishwater Grey, which totally washed out with all the white floor and walls surrounding it. Planning fail.

      • 0 avatar
        Kyree S. Williams

        Fail indeed. This car deserves so much better than that. It’s supposed to be remarkable. It’s not your $499/mo anonymously-styled lease special.

    • 0 avatar
      sportyaccordy

      Yea my reaction to this changes significantly with the color its in. Though I am getting a strong whiff of gypsy cab from this in black. A selection of darker colors like maroon, that concept blue, forest green etc would work nicely.

      • 0 avatar
        Kyree S. Williams

        Ooh, yes…forest green, with metallic flakes. My dream car is a Bentley Mulsanne in green with camel-colored leather, so any larger luxury car in green moves me closer to that dream.

  • avatar
    laserwizard

    Dog crap brown leather and dark grey or black never works. This is one of the worst ideas for interior trim ever – and this is one of the worst executions of that color. Now if the interior were made of browns, this might work. A complete fail for Lincoln.

    Now the exterior is sharp – far nicer than that $80k disaster from Cadihack – the Seedy Six. It is interesting that for all the blather that comes out of the mouths of the GMI crowd, that Cadihack would have a “six” in the name of anything. These idiots at GMI are all rear wheel drive and all V-8 all the time. It is like you can’t teach those monkeys anything new. And they always know the platform that those products are built on – but somehow, these clowns don’t find that a lack of rear seat room in a four door car costing over $40k is horrific.

  • avatar
    Eyeflyistheeye

    Politics aside, I really wish Lincoln would have got the nod to provide the next vehicle for the upcoming 45th POTUS. It’s getting boring to see GM provide increasingly ghastly-looking Cadillacs for 23 years now and there hasn’t been a Ford used since Bush 41.

  • avatar
    Whatnext

    Saw the Continental at the auto show, nice but it’s front drive proportions were a little too evident. Why can’t they add a few inches of wheelbase between the front wheels and the A pillar? Are they worried about extra weight or does FWD prohibit that?

    • 0 avatar
      sportyaccordy

      It doesn’t matter. Audi’s whole lineup looks decidedly FWD and they have been selling like gangbusters. The A7 is probably the best looking large luxury car on the market right now, overhang and all.

      • 0 avatar
        CoreyDL

        Ehhh, the Quattroporte kinda outdoes it. I also think the Rapide is beautiful. Also the S-Class coupe.

        • 0 avatar
          sportyaccordy

          I think the Quattroporte and Rapide are way too long. The Ghibli looks like what the Quattroporte should be and all the Aston coupes look like what the Rapide should be. S class coupe is OK.

          None of those cars came to mind though because I never see any of them. I see A7s, A8s, CLSs, Ss, 7s etc all the time though.

          • 0 avatar
            CoreyDL

            “Just because you’ve never seen it, doesn’t mean it doesn’t exist.”

            -The Santa Clause

            Haha, you said large luxury car, so I picked LARGE things. Then you say they’re too long! The Ghibli looks a truncated mess to my eyes, like they forced 87% of Quattroporte styling on 63% of the space (which they did).

          • 0 avatar
            sgeffe

            Actually saw a Maser the other day — 4-Porte, maybe. Looked nice.

    • 0 avatar
      Kyree S. Williams

      Because dash-to-axle ratio is one of the dimensions that’s generally fixed and invariable on a platform, whether FWD or RWD.

    • 0 avatar
      dal20402

      Only in the US would that be realistic, and cars today are designed to be sold globally. Most countries have restrictions, either legal or practical, on overall length. For a given overall length, every inch of unnecessary length you put in the hood comes straight out of passenger legroom.

  • avatar
    Tstag

    It’s not RWD. It uses an ageing V6 when BMW, Merc and Audi uses straight sixes (Jag is developing one to replace this specific engine). Er still fancy one when you can buy a Mercedes E class, BMW 5 series, Audi A6 or Jaguar XF?

    For some the nameplate will sell it. But in a few years time I predict diving sales and a phone call to TATA or Geeley from Ford saying any chance you want to sell JLR / Volvo?

    • 0 avatar
      Kyree S. Williams

      Here we go…

      a) While the 3.7-liter V6 is carryover, the 2.7-liter TT V6 and the 3.0 TT V6 are new. The 3.7 is only available in the base two trims, Premiere and Select.

      b) Audi dies not use a straight-six. Audi’s main V6 is the 3.0 TFSI, which despite its name is actually supercharged. Jaguar doesn’t use a straight-six, either. The company just announced plans to expand its modular “Ingenium” lineup to include a straight-six, but for now, they use a 3.0-liter supercharged V6 that’s literally the V8 with smaller bores and two fewer cylinders (making it compromised since it’s a 90-degree bank, like a V8). Up to recently, Volvo, however, has used straight-sixes, although transversely-mounted.

      b) Speaking of Volvo, Volvo is building a car that will pretty much reside in the same segment, the full-sized, transverse-engined S90. If the Continental doesn’t do well because of its FWD platform, neither will the S90…leaving Volvo in the same position as Lincoln because it is also hedging its bets on well-executed FWD platforms. But the renowned success of the XC90 suggests people won’t care too much about that.

    • 0 avatar
      Ion

      I think they’re being sarcastic . Benz doesn’t currently sell a straight 6 in America.

    • 0 avatar
      bd2

      Very few buy the XF and it’s not like the A6 is tearing out of dealer lots.

      The Conti will outsell the both of them (and it won’t be close).

  • avatar
    ponchoman49

    Nothing that proper door handles, a more original and interesting body and better wheels wouldn’t fix!

  • avatar
    RHD

    Does the hairnet on the steering wheel come standard, or is it an extra-cost option?

  • avatar
    Dan R

    The front looks like a warmed over 300.
    Lincolns and Cadillacs around here in the SF Bay Area are used as taxis to take you to the airport.
    Not luxury, whatever that means exactly.

  • avatar
    Jeff S

    I don’t know what all the negative remarks are about this Continental, at least it looks like luxury car without the Billy Bass front that most modern cars and cuvs have. The front end reminds me of the new Jaguar. As for the V-6 there is nothing wrong with a V-6 in fact the V-6 has replaced V-8s. I think this car might do better than most of think.

  • avatar
    dukeisduke

    The booties on the tires are nice – Howard Hughes would like that.

    Also, how long before those Presidential badges show up for sale on eBay? And before they start showing up on US Continentals, shod with bling wheels from Rent-A-Tire?

  • avatar
    Hank

    “no new car smell”

    The irony that this is the country that sends us the olfactory scud missile known as Harbor Freight…


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