Geely To Adopt Volvo XC90 For New Brand

Derek Kreindler
by Derek Kreindler
geely to adopt volvo xc90 for new brand

With a new Volvo XC90 finally getting a re-design in 2014 (after 12 years on the market!), the old platform, like so many old European cars, will move on to become a Chinese market car – though Geely has grand aspirations for the venerable Swedish SUV.

Volvo signed the XC90 platform over to Geely, their Chinese owners, back in March. Geely already has a “premium” brand called Emgrand, but the XC90 will be used to launch yet another premium line. Despite its advanced age, the XC90 outsold competitors like the Land Rover LR4, Volkswagen Touraeg and Audi Q7 last year. Perhaps the old dog has a fair amount of life left in it.

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  • Athos Nobile Athos Nobile on May 18, 2012

    I think it is still selling well down here.

  • KalapanaBlack KalapanaBlack on May 18, 2012

    Wonder how Ford feels about this? I guess they don't really sell any cars in China that are based on Volvo platforms, though... I'm amazed at how decently fresh the car looks. Volvo has done an entirely decent job of updating such an old platform! The world had better watch out... A Chinese-branded XC90 with decent, updated styling and the original Volvo mechanicals built in China and sold for $25k would be a pretty formidable competitor to the small CUVs out there. If it can be built decently. This could be the first truly export-worthy Chinese branded vehicle.

  • Mandalorian Mandalorian on May 18, 2012

    Before I bought my Q7 I would like to have driven one of these. I didn't though, because they dropped the North America V8 for 2012. Also the tailgate is stupid.

  • Jdowmiller Jdowmiller on May 18, 2012

    I own this vehicle. The tailgate is great.