What's Wrong With This Picture: Good Enough For Lancia? Edition

by Edward Niedermeyer

Published: December 20th, 2010

what s wrong with this picture good enough for lancia edition

There’s a strange rumor afoot, which traces back to mibz.com, and it goes a little something like this:

Fiat plans to introduce a European version of the Chrysler 200. But the model will be sold by Lancia, with the Fiat logo on the front grille.

It looks like Fiat is not sticking to their initial plans, saying they will sell the Chrysler models under the name of Lancia. Unofficial sources say that the New Chrysler 200C will be sold on the Old Continent under the Fiat logo and not Lancia, as was anticipated. The reason is relatively simple, but a fair one: the American brand is not able to match the quality and luxury level of Lancia, a brand seen by many as a premium competitor.

We’re not yet completely convinced by this rumor, which flies in the face of Fiat’s plans for a Lancia-Chrysler co-branding experiment. Still, if the facelifted Sebring, pardon, 200 isn’t “premium” enough to be a Lancia, is the 300 up to the task? To help you formulate an answer we present Chrysler’s latest dump of high-resolution pictures of the new Chrysler flagship.

#3WTP #Branding #Design #Europe #Luxury

Edward Niedermeyer

More by Edward Niedermeyer

Comments

Join the conversation

2 of 27 comments

Waftable Torque on Dec 22, 2010

I would say this photo is the most flattering. It has the illusion of a long hood and short deck. I think the design would be a knockout if they could add an extra 6-12 inches to the hood.

Like Reply
Capdeblu on Dec 25, 2010

This is a hot car. Does anyone have one and are they durable?

Like Reply

Recent Comments

MaintenanceCosts Poorly packaged, oddly proportioned small CUV with an unrefined hybrid powertrain and a luxury-market price? Who wouldn't want it?
MaintenanceCosts Who knows whether it rides or handles acceptably or whether it chews up a set of tires in 5000 miles, but we definitely know it has a "mature stance."Sounds like JUST the kind of previous owner you'd want…
28-Cars-Later Nissan will be very fortunate to not be in the Japanese equivalent of Chapter 11 reorganization over the next 36 months, "getting rolling" is a luxury (also, I see what you did there).
MaintenanceCosts RAM! RAM! RAM! ...... the child in the crosswalk that you can't see over the hood of this factory-lifted beast.
3-On-The-Tree Yes all the Older Land Cruiser’s and samurai’s have gone up here as well. I’ve taken both vehicle ps on some pretty rough roads exploring old mine shafts etc. I bought mine right before I deployed back in 08 and got it for $4000 and also bought another that is non running for parts, got a complete engine, drive train. The mice love it unfortunately.