What's Wrong With This Picture: Lights Out Edition

by Edward Niedermeyer

November 30th, 2010 4:37 PM

what s wrong with this picture lights out edition

Well, now we know why Audi let VW have its trademark LED headlight “mascara”… it had even crazier headlights warming up in the bullpen. Here they are attached to some car that will reportedly be sold as the next Audi A6.

#3WTP #Branding #Design

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3 of 41 comments

Numberplates on Dec 01, 2010

I just saw a side-by-side comparison of the new A6 and the BMW 5 series and I have to say they are very alike from the side on view. You can see Audi have tried to create a valid competitor to the 5 series with this release.

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- Carguy on Dec 01, 2010
  
  There is a difference: the new 5 series is 400 pound heavier than the last model while the new A6 is nearly 200 pounds lighter than the previous generation. LED lights or not, but to me Audi is moving in the right direction and BMW is not.
  
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Kristjan Ambroz on Dec 01, 2010

hreardon, agree that it is difficult to make everyone happy (primarily at car forums) and you are of course perfectly right that he is probably more giving the general direction rather than doing specific designs. At the end of the day his success will be judged to some extent by his peers - and in that forum he has probably already had some success - as well as how well the cars designed under his aegis sold. For this the bland styling is probably not a bad direction. My beef with it is a bit personal, I find it simply a waste of talent to do the same sausage, different size approach, especially for Audi. I find that none of the current generation of Audis (with the exception of the A7 - but tastes are personal, I agree) are really ugly, just too undifferentiated. Whether that is a bad thing probably lies in the eye of the beholder...

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