What's Wrong With This Picture: One Thing LEDs To Another Edition

by Edward Niedermeyer

Published: November 29th, 2010

what s wrong with this picture one thing leds to another edition

Ask the average motorist what they think of when they think of Audi, the word “headlights” will come up mighty quickly. And not coincidentally either: Volkswagen’s premium brand even spearheaded last year’s holiday marketing campaign by inviting consumers to “ have the best lights in your neighborhood.” But one of the biggest challenges of the multiple-brand strategy is the constant pressure to take whatever works for one brand and apply it to the others, which is apparently just what Volkswagen has done.

Audi-style LED lights are now available as a €1,310 option in the German market, and we’d be shocked if they don’t arrive stateside in the near future. The upmarket look might well help VW snag some belt-tightening Audi intenders, but it will also help erode the unique benefits Audi has earned by pioneering LED headlights. Progress is a double edged sword…

#Branding #Design #VW

Edward Niedermeyer

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Disaster on Nov 29, 2010

Isn't the article talking about an ACTUAL LED headlight...not just the LED DRL's also in the same housing? The A8 and R8 are some of the few cars...or maybe only cars, in the world to use LED's for the actual light. This VW appears to have a projector lens on one side and an LED headlight on the other. This would be very unique in this price segment.

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- Hans007 on Nov 30, 2010
  
  i think you can get the prius with full led headlights but its an expensive option. also as a 2010 a4 owner, with the led package i love it. the cars without it just look cheap (well all the cars that don't have it also are missing a lot of other things)
  
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Lokki on Nov 30, 2010

As long as we're raining on parades, anyone care to attempt to calculate the fuel savings from using LED DLR's compared to 'old fashioned' DLR's? Hint: Get a calculator with at least 10 digits and be prepared to look far to your right beyond all those zeros.

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