What's Wrong With This Picture: Subaru Gives It Another Shot Edition

Edward Niedermeyer
by Edward Niedermeyer
what s wrong with this picture subaru gives it another shot edition

Subaru’s search for a consistent design language is the stuff of automotive legend, as the brand has flitted from one theme to the next, seemingly coming up with a new direction with each new vehicle. Now, starting with the Hybrid Tourer Concept from the last Geneva Show, Subaru seems to have settled into something of a groove. It’s a sleek, stripped-down, mature look that might stray towards the bland side for some Subaru fans… but at least it’s a direction. With this peek at a future look for the Impreza, we’re getting a little closer to the day when Subaru actually offers a line of consistently-styled vehicles.

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  • Sinistermisterman Sinistermisterman on Nov 19, 2010

    A good looking Scoobie? I haven't seen one of them since they rectified the bugeyed headlights on the 2nd generation Impreza.

  • Crabspirits Crabspirits on Nov 19, 2010

    Who wins when you're an automaker building a car that looks exactly like everyone else's car and vice versa? Quirky and unusual may drive some people away, but at least they know who you are.

  • Church Church on Nov 19, 2010

    Design seems OK, but screams to me like weird combination of new Volvo-s grills + Fords headlights + Mazda 6 sides to me. If it will make it to real produced cars, probably will be blander then in pic though.

  • Blue adidas Blue adidas on Nov 21, 2010

    I've never liked Subies. With the exception of the goofy looking but amazing WRX, they all appeal to Crock-wearing Greenpeace earth mothers or flannel-wearing lesbian audience. Not that there's anything wrong with that. It's just not my gig. But I like this. I like it a lot.