What's Wrong With This Picture: Maybach Lives Edition

Edward Niedermeyer
by Edward Niedermeyer
what s wrong with this picture maybach lives edition

On the list of things that should not have survived the last two years of Carpocalypse, Maybach pretty much takes the cake. Even before global credit markets froze up and luxury car sales plummeted, Maybach’s appeal was wearing thin: as one TTAC writer put it, the brand built on lavishly trimmed S-Classes was born old hat. Or, as another Maybach gravedigger put it,

To paraphrase Kurt Vonnegut, the Maybach experiment was a conspiracy between Daimler and the rich to make the rest of us feel smart.

Well, get ready to feel extra-smart. While Aston is prepping a new look for the brand, the old Maybach is having one last hurrah, thanks to the German custom house Xenatec, and the Saudi-based Auto Kingdom. This “Cruiserio” Coupe is the product of a €70m Auto Kingdom investment, and was built by Xenatec with cooperation from Daimler. And with 100 units planned at €715,000 each, Auto Kingdom stands to make €1.5m profit on the project… provided they all sell. And if they do, this garish, gargantuan coupe is just the beginning. According to Jameslist,

The AutoKingdom’s investment in the project is but the first in a series of projects the company is working currently on, [Auto Kingdom Chairman Waleed Abdullah Al-Hokair] noted, adding that details of 3 such projects will be revealed in the near future.

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  • Mhadi Mhadi on Dec 28, 2010

    I took a quick glance at the regular Maybach (short wheel base) at my Mercedes dealer, when shopping for a vehicle. I did not ask them to unlock the doors, when obviously I cannot afford one. What struck me was just how uninspiring the vehicle is. It left my wondering "so what?" That coupe above looks like an improvement, but again, so what? Massively overpriced - just because it is expensive does not make it better or more desireable.. The Maybach is the 21st Century Edsel.

  • Sinistermisterman Sinistermisterman on Dec 29, 2010

    Another ugly-ass Maybach. Will someone please put a bullet in the head of this brand. If you do have money to burn, there are far better and nicer looking cars than Maycrap out there.

  • Luke42 I'm only buying EVs from here on out (when I have the option), so whoever backs off on their EV plans loses a shot at my business.
  • Dusterdude When there is a strike the union leadership talk about “brothers and sisters “ . They should give up that charade . Bottom line is they are trying to wring out every last penny they can and could care less ( putting it politely) about the future of the industry 5 - 10 years+ down the road
  • Ronin They all will back off, because the consumer demand is not there. Even now the market is being artificially propped up by gov subsidies.
  • Keith Some of us appreciate sharing these finds. Thank you. I always have liked these. It would a fun work car or just to bomb around in. Easy to keep running. Just get an ignition kill switch and you would have no worries leaving it somewhere. Those OEM size wheels and tires are comical. A Juke has bigger wheels!
  • Ollicat I have a Spyder. The belt will last for many years or 60,000-80,000 miles. Not really a worry.