VW Hearts BYD

Bertel Schmitt
by Bertel Schmitt

Whoever has been on the inside of Volkswagen knows that they are devout skeptics when it comes to alternative energies. Sure, they do some token research into hydrogen and hybrids to give the blue VW logo a greener hue, but deep in their hydrocarbon pumping hearts, they are devoted pistonhardheads. The aggressive incremental improvement of internal combustion has been their true strategy. Under the “ BlueMotion” moniker, they tweak existing technology to wring every last drop of gas (or diesel) out of it. So far, the conservative (and conserving) strategy has succeeded: The new BlueMotion Golf VI, fitted with a peppy 1.6L TDI oil-burning engine, gets 61.9 mpg, handily beating the 2010 EPA 51/48/50 mpg numbers of Toyota’s third gen Prius (YMMV, as you well know.) Suddenly, Wolfsburgologists are registering a change in VeeDub’s secretive Forschung und Entwicklungs Abteilung (R&D Dept., see picture above.)

Followers of Volkswagen have noted alliances with battery makers such as Sanyo and Toshiba.

Last week, Wang Chuanfu, Chairman of BYD, China’s battery maker and budding EV manufacturer with Buffett backing, came to visit Wolfsburg. Not for a factory tour. According to Automobilwoche [sub], both parties signed a Memorandum Of Understanding. We understand that VW and BYD want to jointly “explore possibilities of cooperation in the sector of hybrid vehicles using lithium batteries.”

Ulrich Hackenberg, chief of VW’s R&D said: “Volkswagen will continue to improve its successful BlueMotion technologies. Hybrid and pure electric vehicles play an increasingly important role in this.” The first sentence wasn’t surprising. The second is. Does Wolfsburg have a change of heart and mind?

It may only be a nod to the Chinese market, which is extremely important to VW. Wan Gang, a former Audi engineer in Germany who is now China’s minister of science and technology, has ambitious plans to electrify China’s auto industry. In March, Beijing unveiled an auto-industry plan to create capacity to produce 500,000 “new energy” vehicles, by 2011. According to the New York Times, “China vies to be world’s leader in electric cars.” Which should assuage the fears of the formerly developed markets that China will gobble up all the gas when it starts buying cars in earnest.

Of course, VW wants to have their fair share of this. VW doesn’t make a secret of it. “Particularly for the Chinese market, potential partners such as BYD could support us in quickly expanding our activities,” Hackenberg opined. Unsaid, but obvious: Getting in bed with BYD is probably a better move than Daimler buying 10 percent of a zombie known by the name of Tesla.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Niky Tamayo Niky Tamayo on May 26, 2009

    There's an issue with direct injection diesels in conjunction with biofuels. First heard of this issue last year, as one BMW owner meticulously documented oil dilution on his 1-series over time. Another internet-savvy owner (VW, not BMW, though), who is also a producer, has noted this dilution, and links it to newer emissions systems use after-combustion injection events to clean the exhaust... but the different characteristics of the biofuels prevent them from vaporizing without a compression combustion event... thus washing into the oil. But I think that redesigning these systems with a supplementary injector for the exhaust will eliminate these problems... (EDIT: My interest in this is because I am looking at building a waste-vegetable oil system in our backyard... waste not, want not...)

  • M1EK M1EK on May 27, 2009

    So we're talking about European mileage figures, not verified in the US, on a car that's not just a bit smaller than the Prius (like the Jetta is), but a LOT smaller than the Prius. Strike 48.

  • Rishabh Ive actually seen the one unit you mentioned, driving around in gurugram once. And thats why i got curious to know more about how many they sold. Seems like i saw the only one!
  • Amy I owned this exact car from 16 until 19 (1990 to 1993) I miss this car immensely and am on the search to own it again, although it looks like my search may be in vane. It was affectionatly dubbed, " The Dragon Wagon," and hauled many a teenager around the city of Charlotte, NC. For me, it was dependable and trustworthy. I was able to do much of the maintenance myself until I was struck by lightning and a month later the battery exploded. My parents did have the entire electrical system redone and he was back to new. I hope to find one in the near future and make it my every day driver. I'm a dreamer.
  • Jeff Overall I prefer the 59 GM cars to the 58s because of less chrome but I have a new appreciation of the 58 Cadillac Eldorados after reading this series. I use to not like the 58 Eldorados but I now don't mind them. Overall I prefer the 55-57s GMs over most of the 58-60s GMs. For the most part I like the 61 GMs. Chryslers I like the 57 and 58s. Fords I liked the 55 thru 57s but the 58s and 59s not as much with the exception of Mercury which I for the most part like all those. As the 60s progressed the tail fins started to go away and the amount of chrome was reduced. More understated.
  • Theflyersfan Nissan could have the best auto lineup of any carmaker (they don't), but until they improve one major issue, the best cars out there won't matter. That is the dealership experience. Year after year in multiple customer service surveys from groups like JD Power and CR, Nissan frequency scrapes the bottom. Personally, I really like the never seen new Z, but after having several truly awful Nissan dealer experiences, my shadow will never darken a Nissan showroom. I'm painting with broad strokes here, but maybe it is so ingrained in their culture to try to take advantage of people who might not be savvy enough in the buying experience that they by default treat everyone like idiots and saps. All of this has to be frustrating to Nissan HQ as they are improving their lineup but their dealers drag them down.
  • SPPPP I am actually a pretty big Alfa fan ... and that is why I hate this car.
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