NACTOY Announces its 2024 Winners

by TTAC Staff

Published: January 4th, 2024

2024 s automotive stars nactoy announces year s best vehicles

In a highly anticipated announcement, the North American Car, Truck, and Utility Vehicle of the Year (NACTOY) awards for 2024 have been declared. These prestigious awards, a highlight in the automotive industry calendar, recognize outstanding vehicles following extensive testing and evaluation. The process, involving rigorous scrutiny by automotive experts, highlights the year's most innovative and high-performing vehicles.

Car Category Winner: Toyota Prius & Prius Prime

Emerging as the North American Car of the Year, the Toyota Prius and Prius Prime have garnered acclaim for their cutting-edge hybrid technology. These models seamlessly integrate electric and traditional engines, with the Prius Prime offering an impressive electric range. Their redesign, moving away from the traditional Prius aesthetic, has also been a key factor in their recognition, combining efficiency with modern style.

Truck Category Winner: Ford Super Duty

The Ford Super Duty has earned the title of North American Truck of the Year, distinguishing itself in the heavy-duty pickup segment. Noted for its powerful towing and payload capabilities, the Super Duty comes with a choice of robust engines, including a new 6.8-liter gasoline V8 and a 6.7-liter Power Stroke diesel V8. Beyond its strength, the Super Duty impresses with its driving comfort, blending functionality with luxury.

Utility Vehicle Category Winner: Kia EV9

The Kia EV9 has been named the North American Utility Vehicle of the Year. This model breaks new ground in the electric SUV market, offering a spacious three-row configuration at a competitive price. Its striking design and advanced technological features position it as a market leader. The upcoming U.S. production of the EV9 adds to its appeal, signaling Kia's commitment to innovation and quality.

Comprehensive and Fair Judging Process

Initiating with a comprehensive list of 52 vehicles, the NACTOY awards process is thorough and exhaustive. The selection was refined through stages at major auto events, culminating in a final list of nine exceptional vehicles. The panel of 50 professional journalists from various media outlets in North America conducted evaluations focusing on multiple criteria, including design, safety, and overall performance. The confidential voting procedure, managed by Deloitte LLP, ensures the integrity and impartiality of the awards.

This article was co-written using AI and was then heavily edited and optimized by our editorial team.

TTAC Staff

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2 of 22 comments

Art_Vandelay on Jan 06, 2024
But what does Supercar Blondie think?

1 Reply
Akear on Jan 11, 2024
While GM was wasting their time with the excreable Bolt and Blazer, Toyota was refining the magnificent Prius. It is no wonder Toyota sold 10 million vehicles in 2023, compared to 5.5 vehicles sold by GM.

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