A few short weeks ago, I was inside a very purple 2016 RAV4 marveling that Toyota’s compact crossover nearly outsells the Mazda brand. My bottom line for that RAV4 read like this:
Why are the RAV4’s sales so high when there are more fun options out there? The reasons can be found in its strong value proposition, a soft ride about which journalists often complain, included scheduled maintenance and Toyota’s reputation for reliability.
The 2016 RAV4 isn’t going to light many souls on fire, but it gives the average CUV shopper more of what they obviously want.
Except fuel economy or performance.
That’s where the first full-hybrid compact crossover since Ford abandoned the Escape Hybrid five years ago comes in.