If my personal relationship with Honda had a Facebook status, that status would be the one so beloved of mistresses, side pieces, and FWBs — namely, “It’s Complicated”. A decade ago, I took a gig reverse-engineering a piece of production-line equipment for them. I had never owned a Honda automobile at the time and I’d long since sold my first CB550. The car I drove to work at Honda was a black Volkswagen Phaeton.
Fast-forward to 2015. It’s been some time since I took the King’s shilling, so to speak, and the balance of payments between me and Ohio’s finest automaker is very far in my personal favor. But as I write this, I am the owner of four Hondas. And I’d buy another one, if they’d just quit screwing with me about the details.
I was recently driving down a street in my neighborhood and I saw, parked on the street, like everything was completely normal, a late-model Ford F-150 painted bright yellow. Bright. Yellow.
The person ultimately responsible for choosing colors for BMW cars, Sandy McGill, the other day attributed today’s popularity of white cars to the influence of Apple on consumers and designers.
Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom. Apple made white valuable.
McGill’s claims at first glance seem to be backed up by DuPont’s annual Color Popularity Report for 2011 that shows that 22% of new cars sold in the world were white, tied with silver. However, if you look at the historical data, white and lighter colors have been increasing in popularity for decades, long before Apple embraced white as their primary (no pun intended) design color.