I felt like a spy within my own company. It was a hot summer day in 2003 and I was at the DaimlerChrysler proving grounds in Laredo, Texas to attend a focus group on the upcoming 2006 Mercedes-Benz R-Class minivan/crossover/sport touring wagon. My dozen or so fellow attendees were all wealthy owners of high-end Mercedes-Benz cars. I was here because the Mercedes-Benz USA focus group invite filter did not recognize my net worth nor the fact that I worked for Mercedes-Benz Financial Services. And I was not about to tell anyone that…
Category: Behind The Scenes
The story about fake taxi parts did not surprise me at all. “Police busts fake parts scam” is a fixed part of the standard repertoire of the auto industry theater troupe. That play is longer running than Les Miserables, it definitely made more money than the Phantom of the Opera. The play is a clever sham to separate you from your money, and I helped write the script.
After Toyota ended production of the Lexus LFA and closed a chapter of supercar history, National Geographic aired its documentary as part of its Megafactories series. “Up until now, no television cameras have ever been allowed inside this top secret facility,” says the film. The words were carefully chosen. You, the TTAC readers, had been there long before the film went on air.
At TTAC, we showed you the secrets of how to make a supercar. But what about the real top secrets of a car company, like its earnings? This is insider information, trading on which could make you rich, or poor. It also can land you in jail for a long time. TTAC takes you to the inside of how a car company prepares for an earnings press conference.
Dan Sloan is tired. The head of Nissan’s Global Media Center in Yokohama got up at 6am this morning after days of not much sleep. Today is the day when Nissan’s third quarter earnings are to be announced to the press, and the world at large. It will be a long day of preparations for the big announcement in the late afternoon, and TTAC will be the fly on the wall. Or, as Sloan predicted, the fly in the ointment.
We have a new car show season. With it come new car releases, and with them comes a contagion that is as tiring and headache-inducing as a Cobo Hall flu on top of an after party hangover. The disease goes by the name of embargo, and it comes with the embargo breach as a secondary infection.
In case you have studied Pol.Sci. instead of HTML, you might be thinking that we are talking about real embargoes, such as those of Iran or Cuba. We don’t. In our biz, an embargo is when an OEM sends a blog a picture or a story, and then asks not to “print” it until later. If you think that the outcome is both predictable and inevitable, then you are absolutely correct. We could put the matter right to sleep without wasting (ha!) precious HTML column inches, would the new car season not also be marked by an excited chattering, twittering, OMG+1000ering over busted embargoes in what goes as the automotive media these days.
So let’s do what we rarely do, let’s talk about embargoes.
Obsessions are a menace. The daughter of a friend had a shower obsession. “I have an obsessive compulsive disorder,” she would readily admit, only to continue: “I’ll be right back, I need to take a shower.” Such a pretty girl. And she always smelled so good.
A prime obsession of the auto blogosphere are the sales of the Lexus LFA. Is it sold out? Is it not?
(To avoid killing you with the suspense: It is. Has been since April 2010 when Lexus had its 500 orders long before production started in December of that year. Not interesting? I don’t blame you. Stop reading. There is plenty of other content.) Read More >
Each and every LFA that rolls off the line is checked like no other car. 7,000 items of the LFA, all previously checked, counter-signed, eternalized in evidence sheets, are checked again. Each check again is eternalized in evidence sheets. When I said it takes 8 days to make an LFA, I lied. It takes 8 days to make one, and then it takes a full additional week to check it. Read More >
In the preceding chapters, we followed the Lexus LFA from raw fiber to body, paint, and assembly. Today, the LFA gets its engine. Tomorrow, we’ll test it, and then, we’ll say good-bye to the LFA Workshop in Motomachi.
On its slow road to completion, the LFA travels down a main line, where it is met by components that come from smaller sidelines. One such subassembly is the LFA’s V10 engine. Covered by a thick sheet of plastic, it comes from Yamaha where it was built and assembled. The engine was a balancing act, in more ways than one. Read More >
After a general introduction in the first chapter, the last chapter of this inside report showed us how the body-in-white of the LFA is hand-made layer by layer, and that it is actually a body-in-black. When finished, the body goes on a transfer cart and travels one third of a mile to the second stage of the LFA production, painting and final assembly. We take a bus. Read More >