These Are FCA's Greatest (Possibly Exaggerated) Sales Achievements This Year

Timothy Cain
by Timothy Cain

“Your word is your bond,” Melania Trump famously said. Or was it Michelle Obama?

We are pretty sure the current and potentially future First Ladies were not speaking about the words found in Fiat Chrysler Automobiles’ monthly U.S. sales reports. Yet questions have arisen — once again — regarding FCA’s sales practices and reporting methodologies. This time, rather than lawsuits from a Maserati dealer that operates stores in New York, New Jersey, and Florida, or an Illinois dealer of core FCA brands, the questions are being asked by the Securities and Exchange Commission and the Federal Bureau of Investigation.

In March, Napleton Automotive’s lawsuit (filed by the same lawyer hired by Recovery Racing to sue FCA-owned Maserati last year) accused FCA of “‘strong arm’ tactics to get dealers to falsify sales reports that benefit the auto maker by creating ‘the appearance that [Fiat Chrysler’s] performance is better than, in reality, it actually is,’” according to The Wall Street Journal.

On July 11, reports Automotive News, “Investigators from the FBI and the SEC visited FCA field staff in their homes and offices on July 11 as part of the probe.” In FCA’s own statement, the automaker said yesterday that, “In its annual and quarterly financial statements, FCA records revenues based on shipments to dealers and customers and not on reported vehicle unit sales to end customers,” and confirmed cooperation with both the SEC and the Justice Department.

But what are the actual claims? As automakers report model-specific U.S. auto sales figures at the beginning of every month, FCA typically delves into great detail regarding the prior month’s performance and the year-to-date results.

Here are some of the greatest achievements claimed in FCA’s sales reports this year, sales reports that were amended to include a lengthy disclaimer beginning with March’s results. We’ve cribbed the bullet points directly from FCA.

DECEMBER


FCA reported a 7-percent year-over-year increase to 2,243,907 sales in calendar year 2015, the highest-volume year for FCA/Chrysler Group since 2005.

  • 69th consecutive month of year-over-year sales gains.
  • Annual U.S. sales up 7 percent in 2015; sixth consecutive year of annual sales growth.
  • Jeep brand sales up 42 percent; best monthly sales ever and best annual U.S. sales ever.
  • Eight FCA US vehicles set records in the month of December.

JANUARY


FCA sales rose 7 percent to 155,037 units in the first month of 2016 despite a 20-percent drop at Fiat and a 22-percent drop at Chrysler.

  • 70th consecutive month of year-over-year sales gains.
  • Jeep brand sales up 15 percent; best January sales ever.
  • “Overall, FCA US achieved its best January sales in nine years,” said Senior Vice President of FCA North America sales, Reid Bigland.
  • Nine FCA US vehicles set records in the month of January.

FEBRUARY


A 12-percent year-over-year sales increase produced 182,879 FCA sales in February as Dodge, Jeep, and Ram combined for 27,033 additional sales.

  • 71st consecutive month of year-over-year sales gains.
  • Jeep brand sales up 23 percent; best February sales ever.
  • “Overall, FCA US realized its best February sales in 10 years,” Reid Bigland said.
  • Ram Truck brand sales, which include the Ram pickup, Ram ProMaster and Ram ProMaster City, were up 27 percent in February, the brand’s best February sales since 2002.

MARCH


March’s 8-percent year-over-year increase resulted in 213,187 sales, including 26,511 minivan sales, up 132 percent from March 2015, when FCA’s Windsor, Ontario, minivan facility was temporarily shut down.

  • Dodge brand sales up 11 percent; Dodge Journey logs best March sales ever.
  • Jeep brand sales up 15 percent; best March sales ever.
  • Eight FCA US vehicles set records in the month of March.
  • Sales of the Chrysler Town & Country minivan were up 148 percent in March, the minivan’s best March sales in nine years.

APRIL


FCA U.S. sales increased by 10,604 units in April 2016 as Jeep’s 12,539-unit year-over-year improvement masked decreases at Chrysler, Dodge, and Fiat.

  • Ram Truck brand sales, which include the Ram pickup, Ram ProMaster and Ram ProMaster City, were up 12 percent in April, the brand’s best April sales since 2005.
  • Jeep brand sales were up 17 percent in April, the brand’s best April sales ever and its 31st-consecutive month of year-over-year sales gains.
  • Jeep Renegade and Jeep Compass each record best monthly sales ever.
  • Seven FCA US vehicles set records in the month of April.

MAY


Year-over-year growth at FCA slowed noticeably in May, as industry-wide volume decreased in large part due to an abbreviated sales month. Total FCA volume rose by just 1 percent. The Ram brand was up by only 15 units.

  • FCA US LLC today reported U.S. sales of 204,452 units, a 1 percent increase compared with sales in May 2015 (202,227 units), and the group’s best May sales in 11 years.
  • Reid Bigland: “Notwithstanding a challenging calendar, we managed to muscle our way to our strongest May sales in over 10 years.”
  • Jeep brand sales were up 14 percent in May for its best monthly sales ever.
  • In its second month on sale, the all-new 2017 Chrysler Pacifica minivan posted sales of 2,495 units.

JUNE


A sixth consecutive monthly decline at Fiat and an eighth consecutive monthly decline at Chrysler didn’t stop Fiat Chrysler Automobiles from reporting a 75th consecutive company-wide increase, thanks to a 17-percent Jeep improvement and a 14-percent jump at Ram. First-half volume reportedly rose 6 percent to 1,152,259 units.

  • The Jeep brand has set a sales record in every month dating back to November 2013.
  • Sales of the Dodge Grand Caravan were up 79 percent last month for the minivan’s best June sales since 2008.
  • In its third month on sale, the Pacifica minivan posted sales of 7,207 units.
  • Four Jeep brand vehicles record their best June sales ever.

[Images: FCA]

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

Timothy Cain
Timothy Cain

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6 of 18 comments
  • PrincipalDan PrincipalDan on Jul 19, 2016

    Wow I just read the disclaimer... Prices slightly higher in Alaska, Hawaii, & Puerto Rico - may not be valid during a full moon - sales indexed to the price of Sergio's sweaters - vaya con dios, Y'all.

    • See 3 previous
    • Zackman Zackman on Jul 19, 2016

      @PrincipalDan Also, something about "precious bodily fluids."

  • Olddavid Olddavid on Jul 19, 2016

    The days of Lee Iacocca seem like a fairy tale in comparison to the BS being spouted by this regime. That they are willing to call the development of the Dart and the 200 as sunk costs says all about their acumen in the American market. Jeep is just a happy accident that Sergio tries to take credit for. These guys are rubes reading their own headlines. This will not end well.

  • Analoggrotto It's bad enough we have to read your endless Hyundai Kia Genesis shilling, we don't want to hear actually it too. We spend good money on speakers, headphones and amplifiers!
  • Redapple2 Worthy of a book
  • Pig_Iron This message is for Matthew Guy. I just want to say thank you for the photo article titled Tailgate Party: Ford Talks Truck Innovations. It was really interesting. I did not see on the home page and almost would have missed it. I think it should be posted like Corey's Cadillac series. 🙂
  • Analoggrotto Hyundai GDI engines do not require such pathetic bandaids.
  • Slavuta They rounded the back, which I don't like. And inside I don't like oval shapes
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