For the past decade, midsize sedans have been the most popular segment in America. But data from Polk and IHS Automotive suggests that might be changing.
According to Polk, the first two months of 2014 saw compact crossovers take the top spot in terms of market share. As Polk’s Tom Libby notes
We may now be at an inflection point in the U.S. automotive industry – IHS Automotive data based on Polk new vehicle registrations indicate that in the first two months of 2014 U.S. drivers purchased more small crossovers than any other type of vehicle, car or light truck. Non-luxury compact crossovers’ share of the industry has jumped almost six share points in the past five years, including more than three points in the last year alone.
We’ll know more as more sales data emerges today and in subsequent months. While many observers tend to focus on individual nameplate sales races (Camry vs. Accord, Ram vs. Silverado) and brands (BMW vs. Mercedes-Benz), the moment when CUVs eclipse regular passenger cars would be a true game changer for the American auto market.