Capsule Review: 2014 Toyota Corolla S Plus CVT

J.Emerson
by J.Emerson

“Are you interested in our Thousand Dollar Test Drive raffle?” the saleslady eagerly asked. A row of new Corollas beckoned at the front of the lot; their freshly redesigned maws were hungry for customers.

The car I wound up driving is not the one in the pictures, but this showroom model is exactly the same sans a color change. A combination of threatening weather, pollen, and lens glare prevented me from getting any decent shots of the one on the lot. Just as well, because I greatly prefer this car’s red to the other’s less flashy silver metallic. Even if the redesign turns out to be too adventurous for Toyota’s more conservative customers, I’m a fan. The 17” wheels of the S Plus are harmonious with the car’s overall proportions, and unlike the refreshed Camry there’s no DLO fail in the rear side windows. I will say that the racy elegance of the piano black front grille with chrome surround on the S doesn’t translate well into the cheaper trims. On those, you get a wide swath of “I’m poor” unpainted plastic, much like the unfortunate snout of the Chevrolet SS.

The interior is the single greatest area of improvement over the old car. Grab the dash, and you can tell that there’s a greater level of solidity in its construction. Luxurious isn’t the word I’d use to describe it, but everything is in easy-to-use good taste. The piano black and painted silver complement the overall cockpit ambiance without feeling cheesy or me-too. The dash felt high to me, but no worse than most other cars on the market right now. The back-up camera kicks on automatically, but I still prefer the rear window: visibility is reasonable but not great. At 6’ 2” I had no problem getting comfortable and ready to roll.

Speaking of comfort, the seats were the best part of the entire car for me. The lumbar support felt great on my aching, recently operated-on back, and the bottom cushion was supportive but not too firm. I didn’t need to use the orthopedic pad I’ve been dragging around with me, and felt fine throughout my test drive. The six-way mechanical adjustment mechanism was great, especially the up-down function. In short, these seats completely outclass the previous-generation car, my xA, the Focus, the Altima, and pretty much anything else I can think of. If you do a lot of freeway driving and are contemplating a car at around this price and size, the Corolla deserves your consideration for those seats alone.

The version of Toyota’s Entune infotainment system gave me no problems in my brief experimentation with it. It was easy to Bluetooth sync an Iphone 4 and make a long-distance call, which the recipient had no trouble understanding. I didn’t have any songs on that phone so I couldn’t test the music sync, but the menus were easy to understand. The stereo came through loud and clear- no complaints there. The voice-command system employs a training function that adjusts to the driver with time, so it’s difficult to get a feel for it during a short drive. As a millennial that spends a shockingly small amount of time playing with his phone while driving, I have no complaints regarding anything infotainment-related.

The only true negatives to the interior are in the back, but they don’t cancel out the strengths of the front. The rear seats don’t fold flat, and the trunk pass-through is disappointingly narrow. I didn’t have enough room to avoid hitting my head on the headliner, which didn’t surprise me: compact car back seats are rarely my friend. Even so, legroom was more than adequate and therefore should be good for just about anyone who isn’t an NBA center. The biggest gripe I had was the totally flimsy and destined-to-break collapsible rear cup holder. I would rather sacrifice a small amount of center console room to get one or two molded cup holders, especially given the fact that in many cases rear-seat occupants are likely to be children. A couple toddler kicks is all it will take to bust off that chintzy fold-up mechanism. Another more trivial complaint: the map pocket on the back of the passenger seat is unlined. Instead of durable pleather, it’s some type of clingy foam material which felt thoroughly unpleasant on my hand. There’s also the annoying lack of a rear-seat coathook by the grab handle, a useful feature I have utilized in my xA countless times. What are you supposed to do with your dry-cleaning now?

In terms of overall road manners, it’s a mixed bag. In the Deep South we’re a little short on freeze-cracked pavement, so I didn’t get to test the ride on rough road as much as I would have liked. Despite this, the car felt thoroughly composed over the bumps I did encounter. This was another area of noticeable improvement over the previous generation. That feeling of flouncy, floppy suspension response typical of the old car is much reduced. It didn’t quite live up to the standards of the Focii or the Cruzes that I have ridden in, but I’d hesitate to render a final verdict without having taken the Corolla over a truly rough stretch of road. I will say that the handling is still the most tedious part of the Corolla experience. You rotate the steering wheel, and the car changes direction. If you want feedback, look elsewhere. The brakes are definitely more inspiring though, with a solid pedal feel no doubt helped by the tested car’s 4-wheel discs.

This car was equipped with the simulated paddle shift option for Toyota’s new CVT. To its credit, it feels remarkably like the shift-it-yourself systems in other cars with conventional torque-converter automatics. Blip the paddle, and the gearchange feels just like a cog swap in an old-school box. If you enjoy those systems, you’ll appreciate the one in this car. As for myself, I can’t really escape the artificiality of the process. When allowed to do its thing, the CVT is a fine automatic transmission that isn’t intrusive or annoying. It will be a perfectly acceptable replacement for the much-maligned 4-speed, which is still in the fleet-level trims. There is some delay in response when you mash the throttle, but not any more than in most automatics. Like many compacts these days, there’s an “Eco” button on the dash that lights up to tell you you’re not driving like a nutcase. The good news is that a true 6-speed manual is available in this trim level, a nice concession to enthusiasts.

With $860 in freight charges and a $299 set of floor mats, the tested car stickered for $20,869. For that you get Entune with a 6.1” touchscreen, USB, Bluetooth, and an auxiliary jack. You also get the “shiftable” CVT, backup camera, heated power mirrors, keyless entry, daytime running and fog lights, and 4-wheel discs. It’s not the bargain in this segment, but not the priciest either; about in the middle, in true Corolla fashion. The strongest argument I can make for this car is the seats, in addition to the traditional economy and reliability. The sensibility and comfort of the revised interior combined with the newly stylish exterior has gotten me to seriously consider it as a possible successor to my xA; I couldn’t have said that about the previous generation. I didn’t win the eponymous raffle. Even so, I managed to score a nifty logo towel as a consolation prize; you can judge if my opinion has been bought off. More importantly, the test drive got me, an enthusiast, to take the Corolla seriously once again.

J.Emerson
J.Emerson

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  • Miketype1each Miketype1each on May 08, 2014

    The dash is too much with its height and piano black bits. The author mentions the deletion of the coat hooks at the rear upper grab bars. Also missing is the upper glove box, center stack side pockets (deleted in 2011), center stack cubby hole door, trunk package tray (deleted in 2011), and the spare change box. What you get to replace them are LED headlamps, a CVT, longer wheelbase, "better-quality" interior appointments, the dash height of an old GMC truck, marginally more trunk space, more rear legroom, and less rear headroom. They say the styling is better, but I disagree--especially when it comes to the design of the dash. At sub-S levels, the front fascia looks like a vehicle from some old sci-fi movie. Seems to me Toyota have taken a step backward by removing the excellent storage of my 2009 S model. Seeing as how Corollas are supposed to last for years, it looks like I'll have no need for this new one. And if I did, I'd buy an Elantra based on its looks alone. Oh, and this new 'Rolla really doesn't do well in the IIHS small overlap crash test. Toyota knew of the test, so why isn't this new generation Corolla capable of scoring higher than the test's "marginal" rating? Just asking...

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    • Miketype1each Miketype1each on May 13, 2014

      @sgeffe Oh, I'm sure LED headlamps are awesome. But did you know that women, in particular, will decide if they like a car based on where the interior door pulls are located? They like them near the hinge point of the door, so that when the door is open, they needn't reach out very far to pull it closed. It's true. Likewise, certain people like a certain amount of storage space. They also prefer certain locations for buttons, knobs, and so on. I especially appreciate a certain amount of what I call "lateral knee room", whereby I can stretch my legs out sideways. Ford's Fiesta, for example, is woefully inadequate in this area. So too is the Focus, and especially the Escape. The Fiesta's door pull is attached to the door at precisely where my left knee would rest, IF I had any room for it. The Focus and Escape both have such huge center stacks that lateral knee room--and more especially, room for my right foot to rest on the accelerator pedal--is virtually nonexistent. Neither my '09 or this new Corolla disappoint in the lateral knee room department. But did you know the new Japanese Corolla, called the Corolla Axio, retains the upper glove box AND the spare change box? Yep, it sure does. Granted, it's nothing like the 'Rolla sold here, but that's beside the point; Toyota Japan realize that a Corolla should have innovative storage to be considered above offerings by other makers. We've simply come to expect a Corolla to have certain appointments as standard. Good heavens, they've also deleted the coat hooks! What? Really, Toyota? Do you think that's wise? So, yes, LED headlamps are cool, but are they so very cool as to delete the goodies I expect from a vanilla daily-driver? I think not. And given as I've only seen about 4 new 11th-gen 'Rollas on the road, perhaps others view Toyota's new design philosophy as I do: High on flash; low on substance.

  • Thornmark Thornmark on May 09, 2014

    C&D tested the S and its performance is lousy. Best run, 0-60 in 10.5 and 24 mpg overall. That's slower than the LE ECO and does no better on the skidpad than the same. The ECO also stops better. So, the "S" doesn't mean better perf, it just offers faster steering. http://www.caranddriver.com/reviews/2014-toyota-corolla-s-automatic-test-review Craptastic.

  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
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