Ur-Turn: Congratulations, You've Been Upgraded

Ur-Turn
by Ur-Turn

Friend of TTAC Anand Ram writes about getting more than he bargained for at the Avis counter.

There’s an explosive truth I want to share: We writers don’t make a lot of money. While you gather yourself from the recoil of that bullet, here’s another: It doesn’t really stop us from wanting nice things.

Perhaps, then, the choice for this young writer’s first ever rental car makes little sense: Luxury.

Well, “luxury.” I’m not a car guy. I can name several pricey models, but I’ve driven around in my dad’s Toyota Corolla for most of my life. I know how a BMW 328i differs from a 335i in literal terms, but not on the road.

So my latest vacation to Florida was an opportunity to try something a little fancier. After a few clicks around rental sites, I decided on Avis. I reserved a “Lincoln MKS or similar” for 5 days, amounting to $459 with a discount. My wife, to her credit, only called my purchase ridiculous and unnecessary. Most husbands would call that a victory.

One turbulent plane ride later, we landed in Orlando fairly late at night. Tired and cranky, we made our way down to the Avis booth. There, the cheerful, young woman behind the counter chatted us up. Eventually I realized it was an upsell.

“You like convertibles?”


“No.”


“Really!?”

I don’t fault her–hustling is a valuable skill, but I was not in the mood. To be frank, I’m also not a convertible guy. I prefer, as I said, luxury. Quiet, smooth, comfortable. Politely–as Canadian as I could be at 11:30 PM–I told her as much. She left and came back with some keys.

“Okay, you’re in a Lincoln Navigator and–” I looked at my wife with wide eyes and turned.


“Sorry, the SUV?” I interjected. “I thought I rented a car?”


“We don’t have that model right now.”

That wouldn’t do. Alongside my father’s Corolla, I had also driven his Toyota Sienna for a number of years. That heavy beast turned me off the concept of big SUVs and vans. Also, driving on unknown roads in a monster like a Navigator didn’t interest me – never mind the gas bills I’d be facing. So our friendly Avis associate went off to see what she could do. She came back with more unexpected news.

“Okay, so you’re in a BMW.”

Did I mention I have the lousiest poker face in the wold?

“Sorry, what…uh…what model was that?” A question you’d call nonchalant, because of how obvious it was.


“5 series.”

The only thing that made this Indian writer happier was that the upgrade came at no extra charge. You can reserve a BMW 528i from Avis, but it costs twice what I paid–as does the Navigator. But there it was: A freshly washed white example.

A thousand thoughts through my head, but what really stood out was how it excited me. I was smiling as I got in. Coming from a Corolla, the 528i may as well have been a space shuttle.

Of course, it only took a minute to shake all that off and actually get to driving the thing. I couldn’t tell you what that 2.0 liter engine was doing or how it did it (I may not know a lot about cars, but I remember when the letters on the back represented the size of the engine), but the end result was a very enjoyable ride.

The leather-wrapped wheel didn’t have the heavy German feel that I was expecting. Neither the brakes nor the throttle were overly sensitive. The trunk was more than adequate for our suitcases and carry-ons. The seats had more adjustment positions than I knew what to do with. I was finding reasons to call this the car my wife and I should buy–even going so far as to say it was the practical choice.

Although I my flight ended in Orlando, I still had to make my way to Tampa. Normally, any drives longer than 45 minutes make me sleepy. In the BMW, a two hour drive felt like nothing. Quiet, smooth and comfortable. The world rarely gives you what you ask for.

Florida’s roads, seemingly wider than what we see here in Toronto, were perfect. Even the Sunshine State’s states of no sunshine–the occasional torrential downpours–didn’t feel as scary. The car held its own in 30 to 40 minutes of zero visibility rain, never a lost sense of control.

The only strange part was the Start-Stop system, something I had never experienced before. Every time the car stopped, the entire engine cut out, in an effort to save fuel. A strange feature, considering I rarely stopped for that long, and even if I was down for a little bit, the engine would come back to life to power the A/C. Eventually, I chose to disable that function and enjoyed the experience a lot more.

Now, if I gush about how the car felt to drive, it’s because I, admittedly, know very little about good cars. But when it comes to good consumer technology, I’m in my wheelhouse.

Which is why I found the navigation system a mixed bag. The screen was quite large and easy to read, with a useful split-screen function. It wasn’t a touchscreen, though, and that’s just something that a tech guy like me expects – especially since so many affordable cars now have them.

It was controlled by a dial next to the gear shifter, with buttons to directly switch between radio, phone, navigation and menus. Depress the dial in to select, move to the left to go to a previous menu, turn it to scrub up and down options. This was the spaceship part–but the tedium in plotting a course made me realize how few cars get navigation right.

The actual route guidance was fantastic, with flawless turn-by-turn directions. Another helpful element was a distance and direction display next to the speedometer, in case my eyes wandered. The voice input, however, was garbage. Trying to speak out an address in Orlando gave me a suggestion in California.

But as nice as the 5-Series was, I couldn’t make heads or tails of the secondary controls. In that rainstorm, I was constantly frustrated with trying to figure out the wiper speed controls or how to turn them off. The handbrake pushed up, down and also had an auto function. And the most frustrating of all: the bloody indicators.

Push up to turn right, push down to turn left. Actually, push slightly up to flash to the right twice. Push harder up to keep them flashing, then pull down slightly to cancel it. I was lucky I didn’t get pulled over for confusing traffic behind me. There are certain things that don’t need improving.

Despite the minor gripes, I loved driving that car. It made me feel like a big shot. I told my mother to pretend I was the doctor she thought I’d be at one point. Of course, being Florida, there are Jags and Lamborghinis around to really remind you of the small fish you are. That didn’t change how I felt. I was still smiling.

But starting at $51,000, it will never be more than a vacation for me.



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  • EX35 EX35 on Apr 15, 2014

    Why does BMW insist on lightening up the steering effort on all of their cars? Something is wrong when the steering on a Fusion is tighter than that of a 5-series.

    • See 2 previous
    • Power6 Power6 on Apr 15, 2014

      @EX35 FWD is at odds with steering feel for a number of reasons, so the RWD BMW should be better feel. I've no idea if that is the case here.

  • Chiefmonkey Chiefmonkey on Apr 17, 2014

    BMW N20 engine sounds like a tractor. Farmer Joe's personal favorite luxury vehicle!

    • See 1 previous
    • Chiefmonkey Chiefmonkey on Apr 21, 2014

      @EX35 The six is nice:)

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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