By on March 19, 2014

2010_Ford_Taurus_Limited_2_--_10-31-2009

According to some outlets, the 2016 Ford Taurus will be both quicker and lighter than the outgoing car. That’s news to us here at TTAC – last we heard, the Taurus wasn’t even slated for North America.

Reeports by Edmunds and other outlets are claiming that the next Taurus will ditch the heavy, antiquated Volvo-based platform in favor of Ford’s more modern CD architecture that underpins the Fusion, the upcoming Ford Edge and other models. This is technically true.

Back in the spring of 2013, our sources told us that a CD-based Taurus was under development, but promptly sent to the garbage dump after its design bombed its consumer clinics. Marketing brass at Ford decided to kill the Taurus, due to dissatisfaction with the way it looked, and the sales volumes the Taurus generated. Given the accuracy of our sources regarding the F-150 and its aluminum construction, as well as the 2015 Mustang, we are inclined to believe them.

Ironically, Taurus sales have grown by nearly 20 percent over the past two years, despite a shrinking full-size car market. But the long-term trend suggests that larger sedans (what’s considered mid-size, as well as full-size) will undergo a contraction in sales, as CUVs take a bigger bite out of the segment.

The full-size sedan market is heavily weighted towards fleet sales, and with the Fusion outselling the Taurus by a roughly 4:1 ratio, it’s understandable that Ford would not want to renew the Taurus for another model cycle. Other considerations, like the Taurus being a drag on Ford’s CAFE ratings (remember, large cars get punished under CAFE, whereas trucks don’t) and the stronger sales of the Explorer Police Interceptor may give the Taurus-killers some more ammo.

One place where the Taurus could survive is in China. Ford is already planning a large Lincoln flagship, codenamed GOBI. Based on the CD architecture and targeted at Chinese business consumers by emphasizing rear seat comfort and amenities, GOBI will replace what we know as the Lincoln MKS in both China and the United States. Our source thinks that a new Taurus, twinned with GOBI, could be a possibility for China – but its future in America is in doubt.

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87 Comments on “Why We May Not See The Next Ford Taurus, But China Will...”


  • avatar
    28-Cars-Later

    “Why We May Not See The Next For Taurus, But China Will”

    For Taurus? That’s certainly what it should be called, Ford shouldn’t associate with it.

    You must be really zooming DK. Take a deep breath, smile, and make sure to hit the bar later.

  • avatar
    dwford

    but promptly sent to the garbage dump after its design bombed its consumer clinics.

    So there couldn’t be another design? Is that how auto design works now? Come up with one single idea, find out it doesn’t meet the customer’s needs, so give up and quit?

    • 0 avatar
      TheAnswerIsPolara

      Agree 100%. I went shopping for a full-sized car last year to replace my 01 Continental. I test drove the MKS and the Taurus. Liked the MKS but it’s sticker didn’t measure in in quality. The Taurus interior was just horrendous. I got an Avalon. But, I really wanted another Ford.

      I think the redesign and success of the Fusion demonstrates that people will buy well-designed and built Fords. Build me a decent Taurus, Ford!

      • 0 avatar
        Carfan94

        I’ve always loved the 1998-2002 Lincoln Continentals and LS. They were the last “Real” Lincolns. You did right buying that Avalon, that’s a good car much better than the MKS and costs thousands less.

        • 0 avatar
          danio3834

          I liked the V8 Taurus Continental too, in a relative sense. In comparison to the Cadillac STS of the day, it was a better car.

          • 0 avatar
            bball40dtw

            I see quite a few of them around. Ford retirees seem to like them. They are all clean too. I miss the Mark VIII more though. I wish the FN10/MN12 would have continued past 1998.

        • 0 avatar
          CoreyDL

          Mehhhh that FWD last bit Continental didn’t do much for me. They aged poorly, and I hated they shared the FoMoCo corporate door handles (which were too big) with everything else.

    • 0 avatar

      The proposed changes would have been too expensive to impelement

  • avatar
    davefromcalgary

    The Taurus really needs to provide the interior space that the exterior size suggests.

    • 0 avatar
      bball40dtw

      D-platform + giant console/dash = compromised interior space

      I’m always suprised how much better the D4 CUVs are than the D3 sedans when it comes to interior space. Not that the Explorer is open and airy.

      • 0 avatar

        I think the consoles nowadays eat too much space. Couple that with the inclined windshields due to aerodynamic (=mileage) considerations make full size cars smaller than they should be.

        • 0 avatar
          bomberpete

          I’ve driven that Taurus a few times and the console nails my knee every time. For such a big car, it’s tiny inside. If M-B and BMW can bring back the column shifter, so can Ford.

          • 0 avatar
            bball40dtw

            They could just make the console smaller. The changes that need to be made to the current model would be too expensive for the return they would see. So, it just soldiers on as is. It was designed to make it feel like a cockpit or some ridiculousness.

            Ford has a push button selector on some vehicles, that could free up room as well.

          • 0 avatar
            SlowMyke

            I fully agree. I’m on my third Taurus (purely by happenstance), it’s an 08, and I love how spacious it is. I’ve not been in all of the competition, but I can’t imagine there being much more space. I do like the current gen and would try out the SHO, but I won’t downgrade the space. L

            I don’t get why there hasn’t been more focus on opening up the interior of cars in general. Consoles are huge and bulky, and seats are ridiculous. I know they are jamming multiple components into seats and consoles cover up a lot as well but that’s a pretty poor excuse these days. As Ford especially is finding out these days, people will pay for better content. I’d call more space efficiency better content.

        • 0 avatar
          CoreyDL

          Tall doors at the sides don’t help. You’re more closed in by door panel.

  • avatar
    bball40dtw

    The people of America are not clamoring for a LWB Fusion. They would prefer an Edge or Explorer. It will be strange to not see Ford offer a police sedan though (even though the Explorer is now the go to Ford police product).

    The only plus the Taurus has over the Fusion is the V6 options. Build a Fusion SHO/ST, and the death of the Taurus won’t bother anyone.

  • avatar
    johnhowington

    The market never asked for a 30k Taurus. Ford could have continued to sell the previous gen Taurus throwaway for years just like the crown victoria and reaped the profits. Such a shame.

    • 0 avatar
      bball40dtw

      But the previous Taurus is now the Fusion. The current Taurus is up in size from the old one. All large sedans, regardless of the brand, go for $30K+ these days.

      • 0 avatar
        mkirk

        Isn’t the current Taurus the evolution of the 500, which itself was slated to fill the role of the Crown Vic?

        • 0 avatar
          CoreyDL

          I don’t think that’s correct.

          • 0 avatar
            bball40dtw

            It kinda is. That whole era of FoMoCo gets complicated. They had a bunch of brands and platforms and didn’t know where the future was going to end up. There was the possibility of redoing the Panther or replacing it with a FWD Volvo platform.

          • 0 avatar
            CoreyDL

            I suppose that was a tumultuous era, right around the financial crisis as well.

            Oh and just as I graduated college. Grand.

    • 0 avatar
      koreancowboy

      Yep, just like GM is doing with the Chevy Captiva, Ford should have kept building the last-gen Taurus and Crown Vic for fleet use only.

      • 0 avatar
        psarhjinian

        They did that. I believe they built them as long as they realistically could, in terms of profitability, and both were fleet-only specials at the end of their lives.

        • 0 avatar
          VCplayer

          I think the problem was actually that the dies and machinery had been worked to the point that they would need to be replaced if Ford wanted to keep making Panthers. Between that and regulation it was more expensive to continue the vehicle than just to kill it

  • avatar
    raresleeper

    Yeah. It’s still a shame what they did to that SHO.

    I still remember the somewhat problematic, sweet-sounding Yamaha-engine’d SHOs like it was yesterday.

    First gen- damn. Second gen (love at first sight).

    Third gen… automatic only? And you took away that Yamaha 6 for that 3.4L V8 thing?

    Then what happened? EcoBoost?!

    Go to China. GO directly to China. Do not pass go, do not collect Taurus-generated American dollars.

  • avatar
    bomberpete

    Ford is being stupid in the NA market. Lincoln is dying on the vine and the Taurus is too big, dumb and heavy for FWD now, just like the Nissan Maxima.

    They should lengthen the 2015 Mustang platform and give both Ford and Lincoln appropriate, competitive RWD/AWD sedans to take on 300, Charger, Impala, Avalon, Es 250, etc. If it’s good, people will buy a big RWD Ford.

    While the Taurus name may still have meaning, WTF does MKS mean to buyers? Call it a Continental with center-pull doors and the best quality they can muster (Ha!) and then maybe they’d be cooking with gas.

    Along with lousy quality issues, leaving such gap in this market is one reason I fear F stock will never hit $20.

    • 0 avatar
      bball40dtw

      The lack of a RWD sedan is not keeping Ford from $20/share.

      • 0 avatar
        bomberpete

        No, of course not. It’s multi-billion-dollar development costs, debt, mediocre investment ratings, recall and quality issues, and losses in various markets like Europe.

        But abandoning a market that they once nearly owned can’t help. It just seems dumb when they have the know-how not to do the obvious, especially with what they’re putting into the Lincoln name.

        • 0 avatar
          bball40dtw

          I would argue the market they owned, after GM abandoned it, continues to shrink. However, I would put down a deposit on a Lincoln LWB, four door Mustang tomorrow if I can have the 3.5EB or perferably the Coyote.

          We don’t disagree on the product we’d like to see from Ford/Lincoln.

          • 0 avatar
            bomberpete

            Thanks. I would contend that it’s shrunk from lack of updating. But don’t forget that Chrysler has made a sustained market impact starting with the bones of a decade-old E-Class Merc.

            My logic is business-oriented: if Ford is going to the trouble to develop a world-class platform in the Mustang, how are they going to amortize it? Even if Mustang managed to generate 100K units globally — a goal I’m not sure is even possible — would that be enough?

            They can be more imaginative with RWD in V-6, EcoBoost, hybrid, whatever they need to make bigger cars generate the EPA numbers while providing the size & impact that this market continues to demand. Certainly Chrysler is benefiting from that now.

          • 0 avatar
            VCplayer

            I’m really not sure the Charger/300 would sell nearly so well if they had to charge the price that a modern redesign would dictate that they would; and that day is coming sooner rather than later.

            Enjoy cheap V8 RWD in a full size while you can.

      • 0 avatar
        Kyree S. Williams

        I honestly don’t think RWD is necessary for a luxury brand. Lincoln could still have every one of its cars be on FWD platforms that are also used by the Ford brand. I think the main problem with Lincoln is that its cars are utterly underwhelming, and do little to stand out against either the competition or Ford’s own non-luxury vehicles (other than often having worse styling). The Taurus is a dog, and so by osmosis the MKS also is a dog. It can’t help it. But if there were a real reason, for example, to purchase an MKZ over the Fusion, I think that more people might do it. Of course that doesn’t just happen overnight, but there are two things that Ford could do in the interim. First of all, Ford could give Lincoln its own key designs, and well-designed ones. It’s very telling when a luxury car has a drab, underwhelming key, and one that is identical to that of its plebeian sister. Second, Ford could re-skin MyLincoln Touch so that it doesn’t look exactly like MyFord Touch, and even give it extra features. Even though Cadillac’s CUE is based on a version of MyLink/IntelliLink that is featured on the Impala, LaCrosse and K2XX vehicles, it looks different, does a few more things, and features a glass screen, so that it looks and feels like an entirely-different—and better—product.

        Now, even though I’m saying that RWD isn’t strictly necessary for a luxury brand, I think that some semblance of performance *is* necessary. There’s a lot of potential for dynamic driving in the Escape and Fusion platforms, and Ford could probably do something significant with those.

  • avatar

    what would explain he sales increase? Was there a drop in pricing?

  • avatar
    v8corvairpickup

    Here’s an idea: copy Toyota’s original plan for the Avalon. Take the Fusion platform and stretch it 4 inches, viola…Taurus II.

    LTD 2, Mustang 2, Bronco 2, Capri II. It seemed to work in the 70s and 80s.

    • 0 avatar
      bomberpete

      I agree with the logic but think it’s the Mustang that should be stretched, not the Fusion. It’s a fresh-sheet, world-class design and it’s lightweight.

      More practical bigger Fords and Lincolns could be built on it. I’d worry that another set of FWD sedans as you suggest seems redundant in this glutted market. They’d probably also come out too heavy and uncompetitive like the current D3 crop.

  • avatar
    bg

    I always thought the center consol, limiting hip room and lack of three across seating was due to safety concerns, such as a middle seat passenger impinging on the driver’s space and jostling him/her. And the goal of protecting UNBELTED front seat occupants means keeping them herded into the center of the seat where the airbag can be most effective. Also close-in knee bolsters keep UNBELTED occupants from submarining in a front end collision. It may also be that car makers don’t want consumers choosing larger, thirstier cars. “If you like your vehicle and the interior space it provides, you may keep it.”

  • avatar
    Ion

    It was touched on above, but I feel the biggest weakness of the Taurus isn’t it’s overall size or platform. I think it’s the space sucking center console. I get that Ford wanted to emulate the 7series cockpit like feel but american full size buyers like space. Offer the interceptors colum shift set up and I’m sure the Taurus will sell better.

  • avatar

    I don’t think Ford committed any money to marketing the Taurus. As a sales guy most people don’t know we have a Taurus and if they do they think its same as the old one rather than a sr line car. That being said the cabin it too cockpitty for this class. Though I’m 6′ and can very comfortably fit with seat adjustment along with the telescoping wheel. I feel most people don’t properly adjust these (same thing happens in the Fusion if I don’t adjust the seat for my tall customers)

    • 0 avatar
      bomberpete

      It’s an old design competing in a segment where sales are declining. The sheetmetal is 5 years old and the underpinnings are close to 10.

      On top of that, the newest full-size entries from Kia, Toyota and Chevrolet are way better. Chrysler also has a unique hold on this segment buyer. Finally, Taurus has a poor reliability reputation because of MyFordTouch.

      • 0 avatar

        Chryslers unique hold is called RWD as several folks have pointed out here.Ford has never really pushed this Taurus but it isn’t class leading and its the wrong platform for this segment. Its too close to Fusion with no major advanteges on paper. That being said, with my money I’d buy it over Fusion as I like the feel of the Taurus.

    • 0 avatar
      dtremit

      The problem with the Taurus is that once you do telescope the wheel, your shoulder is hitting the giant sequoia inspired B-pillar, and you can’t reach the touchscreen.

  • avatar
    rmwill

    I fully intended to hate my 2014 stripper Taurus SEL with MyFordTouch. However, it is quiet, has comfy seats, handles well, HUGE TRUNK that carries multiple vintage Schwinn balloon tire bikes if you loosen the headset, and gets 24 mpg on winter blend Michigan gas. 21 on E85 at 2.59 a gallon. Hard to hate this car if you buy it with incentives. Downsides? Console is 3x too big, roofline reduces headroom, and there is no diesel wagon option :)

    • 0 avatar
      DeadWeight

      I’m with you. In fact, I think that the Taurus is one of Ford’s better products, consistently underrated/overlooked and has a solidity, quietness, muscular stance & ride quality that makes it more of a Lincoln than most current Lincolns (and it looks better, too).

      Ford could do a moderate refresh of the Taurus, redesign the interior to carve out more space (especially in the rear seat), soften the suspension a tad (and stiffen the chassis a bit), and put a more refined V6 in it with a proper exhaust, and sell it as a Lincoln (since Ford apparently only wants fwd Lincolns).

      Just thinning the center console and redesigning the dash with real stitched leather, and adding some cool, analog gauges in the center top of the dash for things like oil pressure/temperature, coolant temperature, etc., would make it even more Lincoln-ish than the awful MKS.

  • avatar
    SCE to AUX

    The Taurus has become irrelevant more quickly than many redesigns.

    This latest revision has the smallest interior for the biggest exterior I’ve seen in a long time. It’s even smaller than my former 05 xB1. And now, it’s priced out of reach of the original market it spoke to in 1986.

    If it leaves North America, I don’t think it will be missed.

  • avatar
    Compaq Deskpro

    I don’t understand why Ford didn’t just make a 4 door Mustang. It couldn’t be difficult, can it?

    • 0 avatar
      Loki

      Designing cars is extremely difficult. You cant just willy nilly throw 3.5L GTDI engines in Fiestas and build 4-door wagon Mustangs like the internet keeps gawking about. It usually takes about 6 years to design a new car, even if it is based on an existing platform. Not to mention all the market research that is involved, the work to see if the product is well-liked or will even sell.

      Unfortunately, most people will never grasp the absurd amount of hard work that goes into a car unless they actually are actually the one helping to design them.

  • avatar
    rpol35

    This thing is a real stinker, it neeeds to go away.

    • 0 avatar
      bball40dtw

      I actually like it as a rental car. I wouldn’t buy one though.

      • 0 avatar
        bomberpete

        Me too.

        My Dad was a Buick guy. He traveled a lot and his company rented through Hertz. The old man said the big Ford Galaxie/LTD was the best car for long stretches of interstate in the Midwest. That didn’t mean he wanted to own one.

        Interesting how the more things change, the more they stay the same.

        • 0 avatar
          bball40dtw

          Its true. I took the Taurus Limited upgrade over the Passat or Altima last time I needed a rental in PHX. I needed to drive to Tucson and Flagstaff over the course of a week. That is lots of open highway. I don’t regret my choice at all.

          The Flex and MKT are even better on long trips because of their seating position and and 5″-8″ longer wheelbase.

  • avatar
    ponchoman49

    Count me in on wanting to see a Taurus of some kind for the future. A longer wheelbase CD Fusion would be great as long as they don’t go and screw the pooch with 4 cylinder only engines. My parents long time friends looked at a 2014 Taurus, new body style Impala, a 300 and an Avalon. They didn’t like the Avalon right out of the gate because it rode much harder and there 2010 had several annoying issues starting with a broken tilt/telescoping steering column that had to be replaced under warranty causing several other problems and the engine liked to ping on anything other than premium gas which is currently over 4 bucks a gallon. The Taurus drove well enough but felt claustrophobic and it’s engine was noisy and the 300 was RWD with massive tires that had the car all over the road wherever there was snow so in the end the Impala won them over in 2LT trim with the deluxe brownstone interior trim which everybody loved.

  • avatar
    danio3834

    I found the current Taurus very appealing when it was introduced as a 2010 model. The return of the SHO with meaningful power was very exciting. The car is quick and drives fairly nice.

    Unfortunately the market has evolved, and it’s direct competition is now much better. If there is to be another generation of Taurus in North America, it needs to be better too. I’d like to see it as I like big sedans. Yes, CAFE is a problem, and I don’t like how large cars are rated differently than crossovers as the lines are so blurred these days.

  • avatar
    TrailerTrash

    wow…
    the comments above cannot be from actual owners but from repeating what is constantly written on the web.
    Look…I have owned 2 MKS. My latest with ecoboost has now nearly 60K on it. And having test driven all the competition before purchasing them I cannot believe the nonsense I read.
    I will allow for the AWD being not the brightest bulb or finest system as it is slow, clumsy and even clunky when old.
    But please…stop with all the “narrow cockpit” and other ridiculous crap that is not real.
    First…for the money I spent, 55K back in 09…not one single competitor came close to giving everything the MKS did.
    Not the trunk volume. Not the comfort. Not the AWD. Not the adaptive headlights. dual sunroof. bridge of weir leather second only to Lexus.
    Just nothing came close.
    You can talk all you want…but given everything available, they all came 10 thousand more.
    And if that seems like pocket change to you…then have at it. But you are talking crap.
    …and it still today drives like a figgin fast luxury car.
    no better engine than the 3.5 ecoboost. a dream.

    • 0 avatar
      Rich Fitzwell

      Hey TT, I like your post, if you were buying a car today, what would you buy? Assume trips from NYC to Boston for business.
      Thanks.

      • 0 avatar
        TrailerTrash

        well…I wouldn’t try to do what most people do and what my sister is now doing…looking for a car/suv/van that does everything. Sort of the all in one car.
        No such thing.
        So…IF I had to get somethig, I would carefully narrow down my needs and desires…then go looking.
        My MKS is letting me down right now cause when I got it my long drives were fron Chi Town to the Ozarks. Good 6 hours but not THAT much to carry.
        These days I am going from the Ozarks to FL…a snow bird. And my wife seems to bring more and more each time.
        So now even the 19 Cu In is not enough…or soon will not be.
        But I cannot get something so large that I feel stupid and sluggish for my everyday Florida commuter.

        You? How much stuff do you haul? Is it sales and samples are included?
        Or is it just a briefcase full of paper?

        After test driving the newest Volvo xc70 and xc60 with their new E engines and the excitement of overall 25 and 27 MPG…I must say I am impressed.
        But I will now wait until next fall to see what the new Edge brings along with sooooo many new offerings. This way I can use a good carrier for extra stuff ans still have a quick, luxurius and MPG drive about everyday.

        I like the RDX but not the wheel feel…but great size and luxurt. The MDX was great…but again found the stupid 3rd row eating up useable storage.
        And will not buy anything with run flats.

        And hell…the new Volvos were awefully good. The leather seats were soo soft and comfortable. And REALLY want to test drive the T6 with both supercharger AND turbos. And they are saying over all MPG at 25!!!

        • 0 avatar
          Rich Fitzwell

          TT- Thank you for responding, I appreciate it. Not carrying much in the car, just a suitcase, you will think I am dope for saying this but I wanted to stick with Ford or GM, maybe Dodge, I need something that will not get blown off the road when a semi goes by, can handle rain and snow, and is comfortable for 6’2″ body on 5 hour trips.

    • 0 avatar
      CoreyDL

      Lol, 55K in 09 would’ve got you a very new GS AWD, which meets all the qualifications, and would be worth loads more than an 09MKS today.

      • 0 avatar
        28-Cars-Later

        Pound for pound, Lexus > Lincoln in just about any iteration.

        • 0 avatar
          bball40dtw

          Not if I was in charge…

          • 0 avatar
            28-Cars-Later

            Naturally. But this would also require a s*it to be given by FoMoCo. Even the man in charge might have trouble eliciting support for a return of the brand. Didn’t they already spend a billion on rebadges and Jimmy Fallon alone? (speaking of which, what did Fallon do again?)

          • 0 avatar
            bball40dtw

            All I would want from Lincoln is three things:

            1) A Mustang based sedan built in Flat Rock.

            2) A Navigator that is actually updated to the current F-150 platform. Rip off the styling of the Range Rover as much as possible. V8 or 3.5EB as options.

            3) Keep the MKZ and MKC while updating the MKT to look like an Explorer/Range Rover/Navi. Make them better differentiated from the Fusion, Escape, and Explorer/Flex.

            #1 may or may not happen

            #2 is happening, but in 3-4 years when it needs to be now.

            #3 is starting to happen with the MKC. Its much nicer than the Escape. The MKZ needs help though. The MKT will probably die, and I’m not sure about an Explorer based replacement.

            The MKX can die with Jimmy Fallon being the face of the Lincoln brand.

          • 0 avatar
            bomberpete

            28-Cars-Later: Do you really think FoMoCo has given up on Lincoln?

            I don’t have an opinion yet, just interested in what others think and why.

          • 0 avatar
            28-Cars-Later

            28CL’s demands of FoMoCo.

            1. A complete apology signed by Bill Ford.

            2. Names for Lincolns.

            3. A Continental. No not rebadge MKsuckmyballs a real unique model.

            4. This Continental will be offered in coupe/conv, SWB sedan, and LWB sedan.

            5. This Continental will have REAR LEGROOM in all iterations.

            6. This Continental will be offered as RWD with AWD as an option, it will NOT offer bizarre Ford transmission voodoo in order to accomplish AWD (as in say X-type).

            7. This Continental will offer an NA V8 standard with options of an even bigger V10 engine and for the women a V6 in SWB. There will be no V6 in the coupe and LWB models.

            8. It will not be ugly or resemble any sea creature of any kind. It will come with things like windows a driver can see out of and a small upright grille similar to LS. It will not come with gigantic wheels or sit four feet off the ground. Basically build the LS with a hint of the last Conti/Town Car and make it not suck.

            9. It will be tastefully appointed but it’s interior will not look like something out of Blade Runner.

            10. It will not look like it needs to hit Jenny Craig for a year.

            11. I will allow you to keep Zephyr as your entry level model and continue to screw it up as you will.

            12. You can also keep all the other rebadge crap as is because it doesn’t really matter in the grand scheme of things.

            13. There will be no more gas only four cylinder Lincoln models. Ever.

            14. You will scale down the gigantic size of the future F-150 and use its chassis as the underpinning of the new Navigator.

            15. This Navigator will NOT offer a V6 of any kind. Period. Do not pass go, do not collect $200. Doing so is weakness in action. Oh but some buyers… tell them they can personally kiss my ass. Cadillac doesn’t offer a V6 in Escalade and is still respected by many even if its a low volume shiny penis. Do you really think the Navigator is going to be a sales leader ever again? It won’t be, so make a statement.

            16. You will abandon turbocharging in mainstream trim packages. You look foolish championing a technology as a crutch.

            17. You will figure out why an MY14 Fusion 2.0 I4 I just drove on Sunday only manages 22mpg city when my 3.8L V6 3800 manages 19 in the same driving in a bigger, heavier car.

            18. You will offer Fusion in a station wagon for two model years. If it doesn’t take you may withdraw it like all of your other one-off failures (Cougar FWD, New Thunderbird, Ford GT, Marauder etc).

            19. You will stop pretending people at large want to drive tiny girl’s cars with 0.5L engines. Yes 1.0L I3 with get up an go is kind of cool, but its a niche. I know you think otherwise but if gas gets high enough people will simply STOP driving. There is not going to be a stampede to your Ecoboosted Fiestas.

            20. I want a second apology directed to the Lincoln Continental Owners Club.

            21. Finally, I want to be personally presented with the first Continental coupe, which will be henceforth called Continental Mark X.

            additional:

            @bomberpete
            Pch101 pointed out Ford took a wiser financial move than Cadillac and simply turned Lincoln into Mercury. I believe they have given up on it yes, but this doesn’t mean in the future one real Lincoln model won’t be developed if they think the Chinese/Brazilians will buy it.

          • 0 avatar
            bomberpete

            +1 to Mustang-based sedan, Navigator, and distinctive MKC/MKZ.

            I’d add management commitment and accountability on their poor quality control, i.e. Mark Fields saying “I’ll resign if Fusion isn’t a CR top pick by 2016.”

            That’s really dreaming, of course.

          • 0 avatar
            davefromcalgary

            28, the 3800 is awesome. That is all the answer you need.

        • 0 avatar
          CoreyDL

          I can’t believe anyone paid full price at 55K for an MKS.

          x.x

        • 0 avatar
          DeadWeight

          As I stated in Jack’s “Open Letter to Lincoln” essay (because I love Lincoln and want to see it succeed, contrary to what it is now doing, rather than hate Lincoln and want to see it die…no, no, no – Lincoln is an iconic brand with GOBS of heritage, and it should be a priority to rediscover its virtue Americana):

          “THIS is a Lincoln as God himself intended it to be: http://files.conceptcarz.com/img/Lincoln/2002-Lincoln-Continetal-DV-10-RMM-03.jpg

          Preferably in black. White or cream leather. Real wood and METAL interior bits. It doesn’t have to be necessarily that large, but capture that essence, make it smother road imperfections, quiet as a library, solid as a bank vault, and with enough power to outrace hurricanes. And make it RELIABLE. Thanks.”

  • avatar
    niharm33

    So, basically, because one generation of the Taurus does poorly, they give up? Wow, no. Keep it here. Just make it a longer version of the Fusion. Don’t sacrifice the second or third most American car to copycat China. They can make their own Taurus if they want one. They made an F150.


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